“Culture eats strategy for breakfast” according to a quote attributed to management guru Peter Drucker. Your organisation’s strategy is easy to define and can be changed with the stroke of a pen, but your culture? That’s made up of thousands, sometimes millions, of decisions, attitudes, messages and relationships. But if culture is so important and so hard to define, how do you set about changing it?
In 2006, the BBC decided to move a host of major departments, including Children’s TV, Breakfast News, Dragons’ Den and Match of the Day, to a brand new base in Salford. The move cost hundreds of millions of pounds and saw nearly a thousand staff relocate from London. BBC North promised staff a better working culture. I was part of the team that had to deliver it, and here are my observations.