Sales Mistakes CEOs Make… And How to Avoid Them

With Gil Cargill

Join local business leaders at Rudding Park, Harrogate to hear Gil Cargill talk on helping senior executives diagnose sales process-related problems and more importantly, how to cure them. 

Gil will explore areas of marketing, selling and customer retention. Each attendee will receive a Sales Effectiveness Planning Guide – a self analysis of 17 parameters that need to be addressed in order to maximise results. These include compensation, sales management, forecast management, working with independent channels, recruiting, and managing marginal employees.

Attendees will discover:

– How to build and implement a strategic sales plan
– How to inject accountability into all areas of the sales operation
– How to implement a balanced scorecard approach to sales and marketing management
– How to maximise sales and marketing operations
– Proven strategies that produce profit increases

Each attendee will receive a complete collection of CEO sales tools, which Cargill has developed during his career. The sales “toolkit” that he delivers is frequently referred to as a “physician’s desk-reference manual” for CEOs who want to sell more.

Afternoon Workshops

Members and Colleagues –
Building a World Class Sales Force
Exclusive PM Session with Gil Cargill

Vistage members and their colleagues will have the opportunity to stay for an exclusive afternoon session with Gil. In this workship Gil will show managers how to identify, quantify, and prioritise sales productivity obstacles and implement the necessary changes within their sales forces to reduce or eliminate these obstacles. This session addresses all aspects of profitable sales management.

– Gil will show managers how to improve the return on their sales and marketing investments and achieve strategic goals.

– Managers will learn the process of building a world-class sales force that will enable ordinary salespeople to produce extraordinary results on a consistent, predictable and profitable basis.

As a result, senior executives will enjoy a competitive advantage, increased revenue, lower sales costs, reduced stress and an enhanced ability to grow.

Guests of Vistage – ‘Experience Vistage Session’

Guests will find out a little more about Vistage and experience for themselves the real power of being part of a peer group and Vistage group meeting.

This session is exclusively for CEOs, MDs and business owners and this interactive session will be run by a Vistage group Chair. You will find out how joining a working group of CEOs, MDs and business owners will benefit you and your business.

The hallmark of a Vistage group is something we call ‘issue processing’ and is a structured, thorough and efficient approach to help successful executives think through the dynamics of a challenge or evaluate opportunities.

Event Fees

This event is free to Vistage members.
Colleagues of Vistage members: £99 +VAT – morning only. £150 +VAT full day (recommended)
Vistage alumni: £150 +VAT
Vistage guests: £195 +VAT

Register for this event