Andy’s area of expertise if Blue Ocean Strategy, participants will learn elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.
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In today's world, businesses face similar conditions to those in the Antarctic 100 years ago such as creating teams and cultures that work well under pressure, leading and engaging people while facing difficult and challenging times, "Antarctic Mike" will showcase the principles and drivers that enabled Shackleton and his men to not only survive, but thrive.