Marketing Strategy, Pricing Strategy
David applies an understanding of the psychology of decision making to marketing, so that your campaigns and promotions work better and out-perform the competition – especially with regard to pricing. He has applied pricing techniques to the marketing of everything from tepee hire to trade body membership, and even fundraising for non-profits.
Malcolm debunks the myths about “marketing” as simply promotion and discusses the need to change marketing from product push, to a strategic process based on better understanding of customer needs – both explicit and implicit.
OTHER SPEAKERS YOU MAY LIKE
Life Planning & Goal Setting, Motivating & Inspiring Others, Self-Leadership & Personal Motivation
Paula is a Vistage Chair, a speaker, author and adventurer. She works with business leaders to encourage mastery, purpose and motivation at all levels of their organisations. She believes that we can be brilliant if we are encouraged and supported to unleash our innate qualities and strengths.
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