Pricing Strategy Archives | Vistage UK

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David Abbott

Marketing Strategy, Pricing Strategy

David applies an understanding of the psychology of decision making to marketing, so that your campaigns and promotions work better and out-perform the competition – especially with regard to pricing. He has applied pricing techniques to the marketing of everything from tepee hire to trade body membership, and even fundraising for non-profits.

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Bob Gorton
  • Workshops

In Bob's lively and interactive workshop, participants will gain a thorough understanding of how the ‘one-number’ technique is derived from company accounts and operational constraints to influence pricing policy and the way the business sells.

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Costas Andriopoulos
  • Workshops
  • Retreats

Costas is a globally recognised expert on creativity and innovation management, strategy and entrepreneurship. He will introduce an alternative lens that regards changes in the external environment as “opportunities”..

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Philip Hesketh
  • Workshops
  • Retreats
  • Keynotes

Negotiation & Influencing Skills

Philip is a multiple, award-winning professional speaker on the psychology of persuasions and influence. His workshops are interactive and engaging, they include presentation skills and the psychology of persuasion and influence.

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Roger Horton (NEW)
  • Vistage Workshops

Change Management

An accomplished Senior Executive with a track record in growth, change, team building and leadership. Whether your business is performing below industry levels, or the industry changing rapidly, Roger's workshop focuses on Transformational Change and will explore the four steps needed to enable you to take stock and see what the future should look like.

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