Pricing Strategy Archives | Vistage UK

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David Abbott

Marketing Strategy, Pricing Strategy

David applies an understanding of the psychology of decision making to marketing, so that your campaigns and promotions work better and out-perform the competition – especially with regard to pricing. He has applied pricing techniques to the marketing of everything from tepee hire to trade body membership, and even fundraising for non-profits.

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Malcolm Johnston (NEW)

Marketing

Malcolm debunks the myths about “marketing” as simply promotion and discusses the need to change marketing from product push, to a strategic process based on better understanding of customer needs – both explicit and implicit.

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OTHER SPEAKERS YOU MAY LIKE

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Paula Reid
  • Workshops
  • Retreats

Life Planning & Goal Setting, Motivating & Inspiring Others, Self-Leadership & Personal Motivation

Paula is a Vistage Chair, a speaker, author and adventurer. She works with business leaders to encourage mastery, purpose and motivation at all levels of their organisations. She believes that we can be brilliant if we are encouraged and supported to unleash our innate qualities and strengths.

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Larry Roberts
  • Workshops

Recruitment

With over 20 years’ experience in professional and executive recruitment, Larry’s passion is helping business leaders and managers with responsibility for attracting, screening; hiring and on-boarding of new recruits achieve recruitment success.

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Jessica Richards
  • Workshops
  • Retreats

Jessica specialises in personal transformation and leadership mentoring, using her unique ‘Changing the Groundhog Day’ approach.

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Paul Bridle
  • Workshops
  • Keynotes

Leadership, Corporate Culture & Values

Paul has studied leadership and culture for nearly thirty years. His global perspective, combined with personal research, leads to practical ideas people can actually use to improve their leadership and management skills.

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