As a business professor, students often ask me where they should take their careers in order to have the most impact. They are expecting a straightforward answer: that they should work in finance in a large resource-extraction company, say, or in the advocacy department of a multinational non-profit organization. Instead, I am quick to tell them, “Wrong question: try again.” The key question is one that only they can answer for themselves: “What were you meant to do with your life?”
This deeper exploration leads to the pursuit of a calling or a vocation, which is nothing more or less than your purpose in the world. We all have a goal or purpose to what we do. Where do you devote your energy? How much time do you spend with your family, or in the woods, or pursuing wealth?
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Work on your business, not in it, Gain different perspectives, Make better decisions
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