Facebook surprised the world in July 2014 by paying $2 billion for Oculus, a start-up that has taken virtual reality from a futuristic dream to a practical technology. The move was a shrewd one; Facebook is betting that it will change the way we consume media. Virtual reality technology has improved exponentially in the last 18 months and is finally living up to its promise of genuinely immersive experiences. In fact, it’s already changing the way marketing is done.
Virtual reality is simple. First, grab a headset – they look like a ski visor welded to a Stormtrooper mask. Press a button and you’ll find yourself in hyper-realistic 3D environments, from futurist malls to ancient plains populated with dinosaurs to enormous movie theatres. The experience truly is like being there – you will forget you’re still in the office.