You can think of your company in two very distinct ways. At the core of that question is whether your company is a pool or a stream. Both models are valid, practical and sustainable. Each has its benefits and its challenges. I am not advocating for one over the other, however, I do posit that you must choose. You cannot be both. I advocate that you choose intentionally.
When I founded LogiStyle in 2006, I had adopted a philosophy that I would hire freshly minted college graduates, give them some great opportunities to meet and work with CEOs and require that in about three years they move on to their next opportunity. About three years ago, when my business partner David Baker and I merged our two companies to form Think Shift, we wondered if my three-year timeframe – or even the requirement that each employee move on – made sense anymore. We discussed this in great detail. This article is the result of our discussions, and much of it represents collaborative work with David Baker.