Believe it or not, not all businesses want to grow. Some people just want a lifestyle business, have it stay about the same, not grow and just keep ticking over.
If that’s your vision for your business, then this blog post is not for you. While it’s a perfectly valid strategy to want your business to stay exactly the same, the reality is that the world of business is constantly changing, which has an impact on your company, whether you like it or not.
When a child plays a video game for the first time, they quickly discover is that the character that stands still gets killed first. It’s the same in business. Usually, you’re going to either grow or shrink your business, but if you’re standing still, you’re really going backwards. Your competitors will be overtaking you if you’re staying in the same place. While staying the same is certainly a type of strategy, you may well decide that it’s not a good one or the right one for your business.