Masterclass: Culture Trumps Strategy
CEOs are constantly battling commercial pressures and looking for innovative strategies to get ahead……………..yet it is culture which produces the real differentiator. The culture of the organisation produces the innovation and customer service mentality which is so hard for competitors to replicate and copy.
The famous guru Peter Drucker said “culture eats strategy for breakfast”, and he was bang right. David Smith’s Masterclass explores the effect of great culture on the performance of a variety of commercially successful businesses – drawing conclusions for delegates to use in their own context.
David is a storyteller – and expounds interesting case studies from the UK and the international arena. The masterclass is discursive, and delegates will have opportunity to debate their own context, and what works in their situation. David has avoided the ‘usual suspects’ of talking about the culture at Microsoft or Google – since most businesses find learning from closer examples to their own context. David discusses what really works in building a successful high performance culture by showing how a variety of CEOs have used different techniques. He also relates this back to his own business experience in the turnaround of the culture at Asda. The masterclass will remind those business leaders who need it …………………… of the enduring importance of working on your culture for competitive advantage.
Delegates will leave with ideas and tools to experiment with in their own organisation. This session aims to provide the stimulus and motivation to try something different, or indeed to ‘sharpen the saw’.
The session is accompanied by David’s latest book of the same title ‘Culture trumps Strategy’ which is packed full of CEO interviews and case study material.