Ethical Theft: The Science of Stealing Customers
Adam doesn’t talk about business, he builds them. He’s the founder of Conscious Step: Socks That Fight Poverty, a social enterprise taking on fashion giants. As Founding CEO of Smarter Drafter (legal software powered by artificial intelligence), he took a groundbreaking piece of technology and turned it into Australia’s fastest-growing legaltech company.
Steve Jobs stole them from Microsoft and Sony. Elon Musk steals them from last decade’s giants. So the question is: Are you stealing customers,
or are you the one being pickpocketed?
Ethical theft is simple. Do better, hold ‘em longer, and make sure they know why they should switch in the first place. There’s a science to
winning, and The Ethical CEO is coming to put it to work in your business.
In this session you will:
- Learn how the fastest moving businesses steal customers, and apply their formula to your business.
- Apply the latest thinking in behavioural economics, so you too can use the science of how customers understand value.
- Diagnose where in your business your customers are getting pickpocketed and learn to hold onto them longer.
- Receive practical tools that you can take back to your business and apply with your team.