Getting A Return On Investment From Digital Marketing
While a powerful case can be made for the importance of social media, many companies are struggling with this channel.
How can a business justify time and effort spent on social media when it cannot see where the return on investment is coming?
Without the correct metrics to measure and manage the effectiveness of social media how can any spend be rationalised?
While businesses struggle with these questions, social media is becoming too important for companies to ignore. It has become a major provider of information for a majority of the population of the UK. Whether it is current affairs, what TV shows are currently hot or looking for advice about new products and services, an increasing amount of individuals are relying on social platforms as a source of knowledge.
Moreover, social media now plays a huge role in search engine optimisation. In other words, if you want your website to be found you better be represented on social plat-forms.
In this workshop, Grant Leboff unlocks the world of social media. He explains exactly why companies need to be on social. Grant then goes on to provide businesses with the strategic thinking they need to employ in order to make social media work effectively. Together with useful tactics, and an understanding of the different social platforms available, business owners and managers will feel empowered in how they can utilise social media and get a return on investment for their organisations.
This workshop will examine:
- Why social media has become vital for every organization.
- The business rules that need to be utilised to make social media work.
- How to develop a ‘tone of voice’ online that will capture your target market’s imagination
- The metrics for how to measure social media effectively.
- The strategic thinking required in order to make social media a powerful channel.
- The different social platforms companies should consider and the stats behind them.
- How to implement a social media strategy.
- The role of content in social media.
- Tactics to get noticed and not disappear with the other ‘noise’.
- The role of your website.
- The importance of taking the perceived ‘risk’ of purchase away from the buyer.
- Getting ‘your story’ right. The importance of the narrative.
Social Media is a topic that business owners and senior managers cannot ignore. This session will provide attendees with a good understanding of the requirements necessary in order to make effective use of this powerful channel.