How to Hold High Prices – Keynote
A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.
Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.
An increasingly popular keynote speech on how and why people pay a premium, and how to make them feel good about paying a high price. An amusing talk with wry observations on Business Class travel, luxury goods and premium brands with a thought provoking observation on the concept of ‘WIN-WIN’. This keynote is guaranteed to leave audiences with a more purposeful and practical view on business relationships.