How to Make Your Marketing Work
This three hour workshop will look at how marketing has fundamentally changed, why and how we should be thinking about it today. Defining a brand and what we need to do to create them.
The formula for successful marketing:
- Creating a value proposition and do you have one.
- Profiling your ideal prospect psychographically NOT demographically.
- Linking these two together to generate sales.
This workshop includes an introduction to The Brand Bucket® 6 step engagement methodology with emphasis as to how to use this for high net worth individuals including one detailed case history for E*Trade. This is an interactive session on creating a perfect profile for ideal prospect.
Developing a numbers based marketing plan for each attendee covering the next 6 months including defining your one number, identifying what shape their marketing is in and where they should be placing investment.