I’ve Upped My Business Growth – UP YOURS!
Overview:
This is an intensive workshop to focus on the specific elements of business growth and to produce a strategy for achieving:
- Higher number of customers
- Higher value sales
- Higher frequency of purchase
- Longer customer lifetime
Outline:
- What ‘Business’ truly means
- The American Guru’s approach
- Basic buyer motivation and why different buyers want different things
- The value of value – and why your USP may be worthless
- The four ways of growing a business
- Marketing (low hanging fruit)
- Selling (your duty to the customer)
- Customer care (the profits you could be losing)
- How to lose customers – and what to do about it
- 12 action points to increase your turnover by half as much again
Outcomes:
This session reviews business growth principles factors, and adds real-life, workable success stories that participants can emulate. Intensely practical solutions to the perennial business growth problems.
- A specific set of marketing actions to increase the number of potential clients (active enquirers)
- A specific set of actions and techniques designed to increase the value of each and every sale
- A specific set of activities focused on customer communication and its commercial outcomes
Unashamedly commercial “I’ve Upped My Business Growth – UP YOURS!” will help participants re-connect with the commercial realities of their business. Simply put, that without attracting, selling to – and keeping customer, there is no business. Even charities and NFP Organisations require a funding stream… so; no turnover = no business.
Takeaway Material:
- Tips card (4 ways to grow a business and 7 Mistakes of marketing)
- Value proposition and value script
- Consultative sales model and Good/Bad sales behaviour
- Referral system and Joint venture letter
- Individual and specific 12 point growth plan
- An electronic copy of the salient power point slides