The aim of this workshop is to set a framework of the development of marketing and the rapidly emerging digital media which is now available to marketers. To demystify an area that many find confusing and relate it back to basic marketing principles. To provide simple down-to-earth guidance on both the upside and pitfalls of the use of ‘new’ media.
Baffled by Blogs, Vlogs, Podcasts, Media Rooms, Webinars, Tags and Track back? Confused by RSS, Prosumers, The Net Generation and Open Source? You are far from alone; Chris himself suffered these same doubts but a short time ago.
Chris is as far from being a ‘techie’ as it is possible to be – and as such represents a significant proportion of today’s business leaders. Generationally challenged by the pace of change in his world of marketing, he found himself floundering when asked by his clients “I know I should do something about all this new ‘digital stuff’ – but how?” Vague references to ‘interactivity,’ CRM and ‘stickability’ became embarrassingly insufficient.
Tasking himself to understand the new world of digital, on-line marketing has resulted in Marketing 2.0 – A plain man’s guide to the new rules, opportunities and pitfalls of marketing in a digital world. Blending the best of ‘older-style’ marketing wisdoms with the potential offered by the reach of new media, Chris explores the exciting possibilities of marketing in a new era.
“Get the message right – and the medium is free” may be a ‘slight’ exaggeration (after all this is marketing!) but it does illustrate the opportunities now open to all companies – irrespective of size or business area – to market themselves more cost effectively than ever before.
“The marketing battlefield is now more level than it has been in the last 200 years” says Chris “we just can’t expect to fight on it using only the weapons of yesteryear. Understand the potential of Marketing 2.0 and, small budgets, correctly deployed, can outgun big budgets still being used in traditional ways – and that’s exciting”.