Internet marketing has changed dramatically in recent years. Gone are the days of a company being able to ignore modern marketing methods. It’s not just internet marketing anymore, its marketing, period. However, it must create measurable results and tie into the whole companies objectives. In this workshop, we will cover the cornerstones of online marketing, in a non-technical, commercial manner, allowing you to choose which strategies are right for your business.
This workshop can be adapted to include as much or as little of the following areas as you need.
Search is not just for online retailers, it’s for everyone. Online searches, via Google influence most transactions. Whether it simply be looking for a phone number, doing some research or buying online. Does SEO still work? What are Google updates? Have you been penalised? Can you still buy links? What does all of this jargon mean to my business? These are the questions we will cover. I can’t be more specific, the next Facebook might have been invented between me writing this, and you reading it! I can promise you this workshop will be bleeding edge.
Many companies still struggle with the intricacies of social media and the time it takes to execute versus the return it generated. Most times, whiles companies execute, they don’t have a real strategy. In this section, we will cover content, tools, strategy and where social fits into the bigger picture.
Influence – Tracking – Conversion
Driving visitors to websites, Facebook pages or twitter campaigns is one thing. Converting those visitors into customers, prospects or brand advocates is another story. By looking at the latest online psychology, innovative tracking tools and data driven insights, you will be able to measure and improve the results of any online campaign.
Bring an open mind, lots of questions and your favourite note taking device…