Personal Branding for Business
What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success in business. Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you. (And thanks to Google, that can happen before they’ve even met you.) Successful people don’t leave their personal brand to chance and instead make the most of it as part of their business and leadership strategy.
The aim of the workshop is to educate attendees about the benefits of defining and promoting a personal brand, to give their audiences a clearer understanding of who they are and what they have to offer as a business leader. This in turn aids management and communication and, as a result, has a positive impact on the bottom line.
- People buy people and the benefits of getting buy-in from others
- First impressions and how people gather clues to form them [Exercise]
- What a personal brand is and why you can’t not have one
- What you bring to the table – values, drivers, reputation, behaviours, skills, strengths, etc [Exercise]
- The impact of what’s said when you’re not in the room
- How others’ perceptions match your own [Exercise]
- How to refine and define your unique personal brand [Exercise]
- Practical tips and techniques to present a positive brand – both in-person and online
- Understand how the brain processes information to form a perception of a brand
- Begin to define their own personal brand
- Measure their self-awareness by comparing their perceptions of themselves to others’ perceptions
- Create a plan to actively promote their brand with key audiences
- Learn practical tips and techniques to deliver a positive representation of their brand – both online and in person
The workshop uses an engaging blend of theory, statistics and case studies to educate attendees about personal branding, including its benefits and implications. In addition, hands-on exercises focus on providing practical tools for people to put into practice immediately. Plus attendees are encouraged to ask questions and contribute their own experiences to ensure they get help and advice suitable for their specific circumstance.
Attendees immediately start to appreciate their impact on others and begin to subtly impart the key aspects of their personal brand to their key audiences, to enhance their understanding and buy-in. Confidence is also raised, through insight into how the attendee sees themselves and how that compares to how others see them.