Social Media for Business – how to use it; why you can’t ignore it.
In this entertaining and cutting edge presentation, Dave Nelsen provides a clear roadmap for the rapidly evolving world of social media and social networking. Linkedin, Facebook, Ning, YouTube, Twitter and related services are changing the way the world communicates for personal and business.
Nelsen explains the services, describes how and why to use them, and shares concrete examples of organisations creating new best practices for bi-directionally engaging customers.
Key areas covered include:
- An overview of the important social media and social networking tools.
- The implications of transforming your communications “monologue” into “dialogue”.
- Gaining visibility into what your customers and prospects are saying and thinking.
- The transformation of the web from “push” to “pull”.
As Charles Darwin said “It’s not the strongest or most intelligent that survive but those that adapt to a changing environment most quickly.”
This is as true for business as it is for life but on an accelerated time scale. This highly-interactive talk will help leaders use social media to adapt most quickly – to enable their organisations to realize new competitive advantages.