The Rules for Discounting and How to Hold High Prices
In this workshop Philip shares with participants the ‘Rules for Discounting’ and how to hold high prices. He explains how and why premium brands work and the real meaning of ‘WIN-WIN’. With more thought provoking and ‘can-use-tomorrow’ tips you will be bound to review your outlook on pricing, objections and the potential complacency in your business.
This workshop will examine:
- The difference between value, cost, price and worth and how to hold high prices.
- The ‘Rules’ for Discounting’ .
- How to handle objections on price.
- ‘Relationship Negotiation’ and the real meaning of ‘WIN-WIN’.
Approach:A highly interactive workshop where each participant is given the opportunity to understand what ‘WIN-WIN’ means, how, when (and if) to hold prices and how, as a result, to make more money. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.