Web Success: Does your website psychologically match up to the best?
To carry out a psychological health-check on your organisation’s website to find out what areas need strengthening or changing to ensure greater visitor engagement, more leads, more sales.
The web is now responsible for almost 90% of ALL purchasing decisions. As such, a business website can make or break that decision. A company’s website is either helping it generate business, or invisibly reducing profitability. CEOs will value this session because it emphasises the central place of the website within the company and highlights the structural changes necessary to maximise the impact the company has online.
Key points covered:
- How people will view your website
- What visitors will expect from your website
- How to deliver what they expect
- The importance of speed
- How your website compares to the competition
To provide each business with a personal list of actionable changes and improvements they can make to their website immediately so that they use visitor psychology to generate more leads/business from the site.
Value and takeaway tools:
This session is entirely interactive and analyses each participant’s website for psychological issues that impact on visitor engagement. As such it is highly personalised to each attendee. Furthermore, the session provides tools that can be used with teams back in the office, so that attendees can help them understand the importance of considering psychology in website design and function. A simple system which is known as “The CLICK System” is provided.
Review website in detail with relevant team members. Consider structural changes to the business to allow for any changes.