What The Sex Pistols Can Teach You About Marketing
What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?
Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.
Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music.
In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.
This workshop will examine:
- The KSJO radio interview – How companies differentiate
- The Today Programme – Establishing an effective marketing department
- Anarchy In The UK – The key to engaging prospects and customers
- Punk Politics – Creating effective digital communications
- The Bromley Contingent – Earning mindshare in today’s business environment
- Early Seventies Britain – Why an ethos matters
- The First NME Interview – Being able to articulate your value proposition succinctly
- The December 1976 Tour – Persuading prospects to buy
- Malcolm McLaren – Leveraging existing communities
- The Week There Was No Number One – Context and its importance in messaging