The Future Is Predatory Marketing
After launching into the marketing industry it became obvious to Adam that what worked in the past just doesn’t work anymore. With more branded messages than ever all vying for your customer’s attention (and money), and more media channels popping up daily, it’s time for a new perspective on how to plan and implement successful marketing campaigns.
Adam will take you through what that new perspective is and how to apply it to your business, no matter what the category. Without claiming to be a magic bullet, this is the viewpoint that a lot of businesses overlook, often resulting in expensive pieces of ineffective communications.
And it isn’t just theory. Audiences will be equipped with practical tools they can take away and workshop with their teams to find their predatory position and develop effective communications.
And because you’ve probably seen speakers in the past who just speak, rather than actually do, it’s good to know that Adam applies this theory on a daily basis to some of the worlds largest brands - with excellent success.
- Predatory Marketing Overview: An interactive keynote designed to reframe Vistage member’s thinking on how they market themselves. The keynote demonstrates best and next practice from companies around the world. (60 min)
- Predatory Messaging: A working session on building a predatory elevator pitch. This exercise trains the members on how to craft predatory messaging that they can use time and time again. (45min)
- Predatory Tactics: A tactical exercise applying predatory marketing to key marketing tactics, ranging from website to face to face to sales to “blow the doors off” ideas. (45min)
- Stump the Strategist: A rapid fire strategy building session solving the biggest issues your members are facing in sales or marketing. (30min)