Adam Long (AUS) | Vistage UK
Speaker Bio

Adam Long (AUS)

Although Australian based, Adam consults to Sony Pictures in London on their global strategy. With a degree in industrial design Adam is able to combine both strategic and creative solutions to problems. He has deployed these skills across the not-for-profit sector, the government and big business across Australia as a strategist for Step Change Marketing.

Adam has been awarded as one of Australia’s ‘Top 30under30’ entrepreneurs – twice. He has a penchant for finding new business opportunities and rapidly testing them.

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His achievements include running one of Australia’s first successful crowdfunding campaigns, earning $60,000 in revenue for a new business in 18 days. He also caused an international stir in 2011 with the world’s first prototypes of customisable 3D printed glasses.

Adam has sat on the Board of Engineers Without Borders and is currently a Director of Conscious Step: Socks That Fight Poverty. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of Red Cross, HP, Sony and 3M.

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My programmes
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Ethical Theft: The Science of Stealing Customers

Ethical theft is simple. Do better, hold ‘em longer, and make sure they know why they should switch in the first place. There’s a science to winning, and The Ethical CEO is coming to put it to work in your business.

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Ethical Theft: The Science of Stealing Customers

Overview:

Adam doesn’t talk about business, he builds them. He’s the founder of Conscious Step: Socks That Fight Poverty, a social enterprise taking on fashion giants. As Founding CEO of Smarter Drafter (legal software powered by artificial intelligence), he took a groundbreaking piece of technology and turned it into Australia’s fastest-growing legaltech company.

Steve Jobs stole them from Microsoft and Sony. Elon Musk steals them from last decade’s giants. So the question is: Are you stealing customers, or are you the one being pickpocketed?

Ethical theft is simple. Do better, hold ‘em longer, and make sure they know why they should switch in the first place. There’s a science to winning, and The Ethical CEO is coming to put it to work in your business.

In this session you will:

  • Learn how the fastest moving businesses steal customers, and apply their formula to your business.
  • Apply the latest thinking in behavioural economics, so you too can use the science of how customers understand value.
  • Diagnose where in your business your customers are getting pickpocketed and learn to hold onto them longer.
  • Receive practical tools that you can take back to your business and apply with your team.

Ethical Theft: The Science of Stealing Customers

Ethical theft is simple. Do better, hold ‘em longer, and make sure they know why they should switch in the first place. There’s a science to winning, and The Ethical CEO is coming to put it to work in your business.

Read more

Ethical Theft: The Science of Stealing Customers

Overview:

Adam doesn’t talk about business, he builds them. He’s the founder of Conscious Step: Socks That Fight Poverty, a social enterprise taking on fashion giants. As Founding CEO of Smarter Drafter (legal software powered by artificial intelligence), he took a groundbreaking piece of technology and turned it into Australia’s fastest-growing legaltech company.

Steve Jobs stole them from Microsoft and Sony. Elon Musk steals them from last decade’s giants. So the question is: Are you stealing customers, or are you the one being pickpocketed?

Ethical theft is simple. Do better, hold ‘em longer, and make sure they know why they should switch in the first place. There’s a science to winning, and The Ethical CEO is coming to put it to work in your business.

In this session you will:

  • Learn how the fastest moving businesses steal customers, and apply their formula to your business.
  • Apply the latest thinking in behavioural economics, so you too can use the science of how customers understand value.
  • Diagnose where in your business your customers are getting pickpocketed and learn to hold onto them longer.
  • Receive practical tools that you can take back to your business and apply with your team.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.