Speaker Bio

Andy Davison

Andy has advised business leaders on strategy and leadership for almost 30 years.  In 2002 Professors Kim and Mauborgne, the creators of Blue Ocean Strategy (BOS), selected him to become one of the founding 20 members of their global BOS network of expert practitioners. 

Prior to this, Andy was a Senior Partner at Accenture where he ran the firm’s European energy markets and worldwide leadership development practices. He has played a pivotal role in many industry transformations, such as the merger of Transco and National Grid, the deregulation of energy markets in the UK, Australia, and across Europe, large-scale leadership development programmes and the introduction of innovative new products in various industries.  His clients have included Macmillan Cancer Support, Shell, EDF, Zenithoptimedia, National Grid, Thames Water, United Energy, HoustonStreet, Capital Radio and many start-ups and social enterprises. 

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He is a frequent boardroom presenter and has appeared on BBC Radio 4 and in the FT.  In his earlier days, he was a physicist at Cambridge University and Philips Electronics, in Holland.

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My programmes
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Blue Ocean Strategy - One or Two Day Retreat

Those who attend this retreat will gain an in-depth understanding of the tools and concepts of BOS so that they can develop Blue Ocean Strategies for their organisations.

Read more

 

Blue Ocean Strategy – One or Two Day Retreat

 

Overview:

Blue Ocean Strategy (BOS) is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s. Whereas many organisations’ strategic focus is on beating the competition in their existing markets, the most successful ones move beyond their traditional market boundaries to escape the fight for a share of a fixed market – and discover new untapped demand. Their innovations attract new customers with a quantum leap in value, but simultaneously deliver a sharp reduction in costs – thus creating the potential for high profit growth. Organisations such as Ford, Nintendo, Dell, Apple, Dyson, IBM, CNN, Casella Wines and Novo Nordisk have all successfully created and dominated new markets in this way.

Those who attend this retreat will gain an in-depth understanding of the tools and concepts of BOS so that they can develop Blue Ocean Strategies for their organisations.

Outline:

The retreat uses a combination of lectures, discussions and a case study to take participants through an entire strategic planning process using the tools and concepts of BOS.

  • Origins of strategy and BOS.  Markets and the limits of competitive strategy.
  • Creating new markets.  Non-customers.  3-Tiers framework.
  • Breaking the cost / value trade-off.  4-Action framework. Strategy Canvas.
  • Types of innovation.  Creating exceptional utility.  Buyer Utility Map.
  • Breaking industry conventional wisdom.  6-Paths framework.
  • Business model.  Strategic pricing. Target profits and costs. BOS Idea Index.
  • Planning a BOS Initiative.   Assessing profit growth potential.  Project methodology.

 

Outcomes:

By the end of the retreat, participants will have learned how to:

  • Apply the central concepts and tools of BOS to their business.
  • Create new demand and a new market in which competition is irrelevant.
  • Understand the strategic logic that fuels profit growth, even in a poor market or a declining industry.
  • Think beyond their industries’ conventional assumptions and adopt a growth-oriented, innovation-driven mindset.
  • Search systematically for successful new business ideas.
  • Minimise the risks traditionally associated with innovation.
  • Indentify where best in an organisation to make high profit growth happen.
  • Plan a BOS initiative in their own organisations.

Participants will receive summary BOS reference materials and have the opportunity to ask questions of a highly experienced Blue Ocean Strategist.

This retreat can be a full one or two day retreat dependant on how many points are to be covered, and more time till allow deep discussion of certain areas.

 

Blue Ocean Strategy II

In this workshop participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.

Read more

 

Blue Ocean Strategy II – Profiting from Innovation

 

Overview:

Companies develop new products and services in the hope of growing their future profits and staying ahead of their competitors.  However, many such new offerings are merely revisions of existing ideas or technical innovations that consumers do not value.  As a result, they fail to attract customers and deliver disappointing profitability.  The most profitable innovators search beyond the boundaries of their industries to discover new, untapped demand in areas that their competitors overlook.  They build profit logic into their unconventional designs, attract new customers to the industry, and so enjoy a period of near-monopoly power in an uncontested new mass market.  

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes a process for profitable innovation.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to approach innovation in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Revisit briefly the main concepts of Blue Ocean Strategy (described in “Blue Ocean Strategy I”).
  • Identify different types of innovation and discover which have the greatest profit potential.
  • Understand how to discover customer problems that industries overlook that could form the basis of profitable new products or services.
  • Gain experience using main tools of BOS:  the Buyer Experience Cycle and the Buyer Utility Matrix (plus all the tools introduced in “Blue Ocean Strategy I”).
  • Apply these tools to a case study:  locating the focus of an industry, discovering overlooked customer problems, aggregating demand to create a mass market and developing profitable innovations to address that demand.

The workshop contains a mix of case studies, video, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy, Blue Ocean Strategy or innovation with a qualified expert.

Outcomes:

Participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.  Using Blue Ocean tools and a case study, they search systematically for ideas with the greatest profit potential, thereby learning to avoid the common pitfalls and risks usually associated with innovation. Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

Blue Ocean Strategy I

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.

Read more

Blue Ocean Strategy I – Making the Competition Irrelevant

Overview:

Many organisations’ strategic focus is on beating the competition in their existing markets.  But the most profitable companies move beyond their traditional market boundaries to escape the fight for a share of a fixed profit pool – and discover new untapped demand.  Their innovations simultaneously create a leap in value for buyers and a reduction in costs – thus creating the potential for high profit growth.

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes the logic underpinning such strategic moves.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to apply this logic to deliver high profit growth in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Understand the key concepts of Blue Ocean Strategy.
  • Think beyond their industries’ conventional assumptions and adopt a growth-oriented, innovation-driven mindset that will help to side-step their competitors.
  • Understand the strategic logic that fuels profit growth.
  • Understand how to grow the market by attracting non-customers.
  • Gain experience of the main tools of BOS:  strategy canvas, 4-Action framework and 6-Paths framework.
  • Develop a profit growth strategy for a start-up in a case study based on a real business scenario.

The workshop is a mix of case studies, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy or Blue Ocean Strategy with a qualified expert.

 

Outcomes:

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.  Using a case study, participants discover how they can cross their industry boundaries to escape the competition.   Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

Blue Ocean Strategy II

In this workshop participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.

Read more

 

Blue Ocean Strategy II – Profiting from Innovation

 

Overview:

Companies develop new products and services in the hope of growing their future profits and staying ahead of their competitors.  However, many such new offerings are merely revisions of existing ideas or technical innovations that consumers do not value.  As a result, they fail to attract customers and deliver disappointing profitability.  The most profitable innovators search beyond the boundaries of their industries to discover new, untapped demand in areas that their competitors overlook.  They build profit logic into their unconventional designs, attract new customers to the industry, and so enjoy a period of near-monopoly power in an uncontested new mass market.  

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes a process for profitable innovation.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to approach innovation in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Revisit briefly the main concepts of Blue Ocean Strategy (described in “Blue Ocean Strategy I”).
  • Identify different types of innovation and discover which have the greatest profit potential.
  • Understand how to discover customer problems that industries overlook that could form the basis of profitable new products or services.
  • Gain experience using main tools of BOS:  the Buyer Experience Cycle and the Buyer Utility Matrix (plus all the tools introduced in “Blue Ocean Strategy I”).
  • Apply these tools to a case study:  locating the focus of an industry, discovering overlooked customer problems, aggregating demand to create a mass market and developing profitable innovations to address that demand.

The workshop contains a mix of case studies, video, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy, Blue Ocean Strategy or innovation with a qualified expert.

Outcomes:

Participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.  Using Blue Ocean tools and a case study, they search systematically for ideas with the greatest profit potential, thereby learning to avoid the common pitfalls and risks usually associated with innovation. Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

Blue Ocean Strategy I

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.

Read more

Blue Ocean Strategy I – Making the Competition Irrelevant

Overview:

Many organisations’ strategic focus is on beating the competition in their existing markets.  But the most profitable companies move beyond their traditional market boundaries to escape the fight for a share of a fixed profit pool – and discover new untapped demand.  Their innovations simultaneously create a leap in value for buyers and a reduction in costs – thus creating the potential for high profit growth.

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes the logic underpinning such strategic moves.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to apply this logic to deliver high profit growth in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Understand the key concepts of Blue Ocean Strategy.
  • Think beyond their industries’ conventional assumptions and adopt a growth-oriented, innovation-driven mindset that will help to side-step their competitors.
  • Understand the strategic logic that fuels profit growth.
  • Understand how to grow the market by attracting non-customers.
  • Gain experience of the main tools of BOS:  strategy canvas, 4-Action framework and 6-Paths framework.
  • Develop a profit growth strategy for a start-up in a case study based on a real business scenario.

The workshop is a mix of case studies, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy or Blue Ocean Strategy with a qualified expert.

 

Outcomes:

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.  Using a case study, participants discover how they can cross their industry boundaries to escape the competition.   Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

This speaker currently has no keynotes. Please check back soon.

Blue Ocean Strategy - One or Two Day Retreat

Those who attend this retreat will gain an in-depth understanding of the tools and concepts of BOS so that they can develop Blue Ocean Strategies for their organisations.

Read more

 

Blue Ocean Strategy – One or Two Day Retreat

 

Overview:

Blue Ocean Strategy (BOS) is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s. Whereas many organisations’ strategic focus is on beating the competition in their existing markets, the most successful ones move beyond their traditional market boundaries to escape the fight for a share of a fixed market – and discover new untapped demand. Their innovations attract new customers with a quantum leap in value, but simultaneously deliver a sharp reduction in costs – thus creating the potential for high profit growth. Organisations such as Ford, Nintendo, Dell, Apple, Dyson, IBM, CNN, Casella Wines and Novo Nordisk have all successfully created and dominated new markets in this way.

Those who attend this retreat will gain an in-depth understanding of the tools and concepts of BOS so that they can develop Blue Ocean Strategies for their organisations.

Outline:

The retreat uses a combination of lectures, discussions and a case study to take participants through an entire strategic planning process using the tools and concepts of BOS.

  • Origins of strategy and BOS.  Markets and the limits of competitive strategy.
  • Creating new markets.  Non-customers.  3-Tiers framework.
  • Breaking the cost / value trade-off.  4-Action framework. Strategy Canvas.
  • Types of innovation.  Creating exceptional utility.  Buyer Utility Map.
  • Breaking industry conventional wisdom.  6-Paths framework.
  • Business model.  Strategic pricing. Target profits and costs. BOS Idea Index.
  • Planning a BOS Initiative.   Assessing profit growth potential.  Project methodology.

 

Outcomes:

By the end of the retreat, participants will have learned how to:

  • Apply the central concepts and tools of BOS to their business.
  • Create new demand and a new market in which competition is irrelevant.
  • Understand the strategic logic that fuels profit growth, even in a poor market or a declining industry.
  • Think beyond their industries’ conventional assumptions and adopt a growth-oriented, innovation-driven mindset.
  • Search systematically for successful new business ideas.
  • Minimise the risks traditionally associated with innovation.
  • Indentify where best in an organisation to make high profit growth happen.
  • Plan a BOS initiative in their own organisations.

Participants will receive summary BOS reference materials and have the opportunity to ask questions of a highly experienced Blue Ocean Strategist.

This retreat can be a full one or two day retreat dependant on how many points are to be covered, and more time till allow deep discussion of certain areas.

 

Blue Ocean Strategy II

In this workshop participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.

Read more

 

Blue Ocean Strategy II – Profiting from Innovation

 

Overview:

Companies develop new products and services in the hope of growing their future profits and staying ahead of their competitors.  However, many such new offerings are merely revisions of existing ideas or technical innovations that consumers do not value.  As a result, they fail to attract customers and deliver disappointing profitability.  The most profitable innovators search beyond the boundaries of their industries to discover new, untapped demand in areas that their competitors overlook.  They build profit logic into their unconventional designs, attract new customers to the industry, and so enjoy a period of near-monopoly power in an uncontested new mass market.  

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes a process for profitable innovation.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to approach innovation in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Revisit briefly the main concepts of Blue Ocean Strategy (described in “Blue Ocean Strategy I”).
  • Identify different types of innovation and discover which have the greatest profit potential.
  • Understand how to discover customer problems that industries overlook that could form the basis of profitable new products or services.
  • Gain experience using main tools of BOS:  the Buyer Experience Cycle and the Buyer Utility Matrix (plus all the tools introduced in “Blue Ocean Strategy I”).
  • Apply these tools to a case study:  locating the focus of an industry, discovering overlooked customer problems, aggregating demand to create a mass market and developing profitable innovations to address that demand.

The workshop contains a mix of case studies, video, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy, Blue Ocean Strategy or innovation with a qualified expert.

Outcomes:

Participants learn how to find customer problems that industries overlook that could form the basis of highly profitable new offerings.  Using Blue Ocean tools and a case study, they search systematically for ideas with the greatest profit potential, thereby learning to avoid the common pitfalls and risks usually associated with innovation. Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

Blue Ocean Strategy I

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.

Read more

Blue Ocean Strategy I – Making the Competition Irrelevant

Overview:

Many organisations’ strategic focus is on beating the competition in their existing markets.  But the most profitable companies move beyond their traditional market boundaries to escape the fight for a share of a fixed profit pool – and discover new untapped demand.  Their innovations simultaneously create a leap in value for buyers and a reduction in costs – thus creating the potential for high profit growth.

Developed by Professors Kim and Mauborgne, Blue Ocean Strategy (BOS) describes the logic underpinning such strategic moves.  It is emerging as the most significant development in strategic thinking since the era of competitive strategy began in the 1980s.  Andy shows how to apply this logic to deliver high profit growth in businesses of any size or sector, even in poor markets or declining industries.

Outline:

Participants will use a combination of presentations, discussions and a case study to help them:

  • Understand the key concepts of Blue Ocean Strategy.
  • Think beyond their industries’ conventional assumptions and adopt a growth-oriented, innovation-driven mindset that will help to side-step their competitors.
  • Understand the strategic logic that fuels profit growth.
  • Understand how to grow the market by attracting non-customers.
  • Gain experience of the main tools of BOS:  strategy canvas, 4-Action framework and 6-Paths framework.
  • Develop a profit growth strategy for a start-up in a case study based on a real business scenario.

The workshop is a mix of case studies, group working, theory segments and plenary discussions with the opportunity to discuss any aspect of strategy or Blue Ocean Strategy with a qualified expert.

 

Outcomes:

Participants learn the elements of strategy that most affect future profitability: attracting non-customers, lowering costs, increasing utility and breaking conventional industry wisdom.  Using a case study, participants discover how they can cross their industry boundaries to escape the competition.   Participants will receive a hand-out summarising the main concepts and tools.

This workshop is suitable for a half day retreat.

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