Speaker Bio

Bryony Thomas

Bryony Thomas is the author of “the book on marketing that makes sense of the rest”. Published in 2013, and in its best-sellers list ever since, Watertight Marketing brings together Bryony’s extensive experience and many perspectives on marketing. It is a book that turns marketing inside out, and upside down, and is in use by well over 1000 businesses – with timeless frameworks again and again to make calm, confident, decisions about marketing that underpins sustainable sales growth.

As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading tech agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.

In 2008, she started her journey to what is today the Watertight Marketing Methodology. First building a six-figure marketing consultancy, where she designed and delivered 12-month marketing transformation programmes, then capturing the approach in her award-winning book.

She now has runs the Watertight Marketing Expert Community, where growing businesses can find fully trained and licensed practitioners of the methodology across the UK. She also runs a one-year training programme for the MDs of growing businesses, and is a much in-demand keynote speaker for entrepreneurial audiences.

Bryony joined the Vistage Speaker Bureau in May 2018 from the Academy of Chief Executives, with an average score of 4.5 out of 5 over the last 18 months.

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Qualifications:

  • CIM Diploma, Distinction
  • MBA, Distinction
  • Fellow, Professional Speaking Association
  • Chartered Marketer, Charted Institute of Marketing

Awards:

  • Rising Star Speaker Award, Academy for Chief Executives – Winner: 2017
  • Business Book of the Year, International Book Awards, Finalist: 2015
  • Marketing Book of the Year, National Indie Excellence Awards – Winner: 2014
  • Marketing Book of the Year, Small Business Book Awards – Runner Up: 2014
  • Book of the Month, Chartered Institute of Marketing – 2013

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My programmes
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Tweak Your Leaks. Double Your Profits.

With deep expertise and real fun, Bryony guides the room to use her proven Thirteen Touchpoint Leak™ diagnostic. This can be used time and time again to bring disparate teams together to shape and agree on marketing initiatives.

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Tweak Your Leaks. Double Your Profits.

Overview

This is the session on marketing that anyone in a business leadership role needs to attend to understand exactly how marketing underpins sustainable sales results.

Bryony Thomas is a high energy facilitator. With deep expertise and real fun, she guides the room to use her proven Thirteen Touchpoint Leak™ diagnostic. This can be used time and time again to bring disparate teams together to shape and agree on marketing initiatives. You’ll leave equipped to make calm, confident, decisions about which marketing investments to make, in what order, to secure long-term.

Keypoints:

  • What is marketing and how does it fit with sales?
  • How do people buy what you sell?
  • Your Marketing Priority Plan.
  • Choose one Leak to Tweak.

Outcomes:

  • Clear and common understanding of what marketing delivers.
  • Decision-making tool to use for every marketing investment.
  • Sequenced plan for profit boosting marketing tweaks.

Value and takeaway tools:

Bryony Thomas is committed to ensuring all workshop participants put the workshop learnings into real action, and includes an implementation pack for each member organisation, this includes:

  • Digital copy of the Watertight Marketing book.
  • Video guided re-run for their team.
  • Extensive workbooks for their teams to use.
  • An accountability call and half-hour expert one-to-one.

Four Ways to Energise and Monetise All Leads

This workshop gives you a new way to create four clear customer groups and contact strategies to ensure that your business can generate value from all enquiries you receive, without destabilising your focus or de-energising your team.

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Four Ways to Energise and Monetise All Leads

Overview

A three hour hands-on workshop for board-level decision-makers. This session uses Bryony Thomas’ Purpose / Profit Matrix to map four commercial strategies that ensure your business can sustain its energy and its bottom line.

All businesses have groups of customers that are more commercially viable than others. This workshop gives you a new way to create four clear customer groups and contact strategies to ensure that your business can generate value from all enquiries you receive, without destabilising your focus or de-energising your team.

Keypoints:

  • Four customer groups all businesses have.
  • A commercial strategy for every lead you create.
  • Your four customer action plans.

Outcomes:

  • A powerful new customer segmentation tool.
  • Why, who and how to say no to new customers.
  • 4 new ways to create value.

Value and takeaway tools:

Bryony Thomas is committed to ensuring all workshop participants put the workshop learnings into real action, and includes an implementation pack for each member organisation, this includes:

  • Digital copy of the Watertight Marketing book.
  • Template for self-qualifying content.
  • Extensive workbooks for their teams to use.
  • An accountability call and half-hour expert one-to-one.

Tweak Your Leaks. Double Your Profits.

With deep expertise and real fun, Bryony guides the room to use her proven Thirteen Touchpoint Leak™ diagnostic. This can be used time and time again to bring disparate teams together to shape and agree on marketing initiatives.

Read more

Tweak Your Leaks. Double Your Profits.

Overview

This is the session on marketing that anyone in a business leadership role needs to attend to understand exactly how marketing underpins sustainable sales results.

Bryony Thomas is a high energy facilitator. With deep expertise and real fun, she guides the room to use her proven Thirteen Touchpoint Leak™ diagnostic. This can be used time and time again to bring disparate teams together to shape and agree on marketing initiatives. You’ll leave equipped to make calm, confident, decisions about which marketing investments to make, in what order, to secure long-term.

Keypoints:

  • What is marketing and how does it fit with sales?
  • How do people buy what you sell?
  • Your Marketing Priority Plan.
  • Choose one Leak to Tweak.

Outcomes:

  • Clear and common understanding of what marketing delivers.
  • Decision-making tool to use for every marketing investment.
  • Sequenced plan for profit boosting marketing tweaks.

Value and takeaway tools:

Bryony Thomas is committed to ensuring all workshop participants put the workshop learnings into real action, and includes an implementation pack for each member organisation, this includes:

  • Digital copy of the Watertight Marketing book.
  • Video guided re-run for their team.
  • Extensive workbooks for their teams to use.
  • An accountability call and half-hour expert one-to-one.

Four Ways to Energise and Monetise All Leads

This workshop gives you a new way to create four clear customer groups and contact strategies to ensure that your business can generate value from all enquiries you receive, without destabilising your focus or de-energising your team.

Read more

Four Ways to Energise and Monetise All Leads

Overview

A three hour hands-on workshop for board-level decision-makers. This session uses Bryony Thomas’ Purpose / Profit Matrix to map four commercial strategies that ensure your business can sustain its energy and its bottom line.

All businesses have groups of customers that are more commercially viable than others. This workshop gives you a new way to create four clear customer groups and contact strategies to ensure that your business can generate value from all enquiries you receive, without destabilising your focus or de-energising your team.

Keypoints:

  • Four customer groups all businesses have.
  • A commercial strategy for every lead you create.
  • Your four customer action plans.

Outcomes:

  • A powerful new customer segmentation tool.
  • Why, who and how to say no to new customers.
  • 4 new ways to create value.

Value and takeaway tools:

Bryony Thomas is committed to ensuring all workshop participants put the workshop learnings into real action, and includes an implementation pack for each member organisation, this includes:

  • Digital copy of the Watertight Marketing book.
  • Template for self-qualifying content.
  • Extensive workbooks for their teams to use.
  • An accountability call and half-hour expert one-to-one.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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