Tweak Your Leaks. Double Your Profits.
This is the session on marketing that anyone in a business leadership role needs to attend to understand exactly how marketing underpins sustainable sales results.
Bryony Thomas is a high energy facilitator. With deep expertise and real fun, she guides the room to use her proven Thirteen Touchpoint Leak™ diagnostic. This can be used time and time again to bring disparate teams together to shape and agree on marketing initiatives. You’ll leave equipped to make calm, confident, decisions about which marketing investments to make, in what order, to secure long-term.
- What is marketing and how does it fit with sales?
- How do people buy what you sell?
- Your Marketing Priority Plan.
- Choose one Leak to Tweak.
- Clear and common understanding of what marketing delivers.
- Decision-making tool to use for every marketing investment.
- Sequenced plan for profit boosting marketing tweaks.
Value and takeaway tools:
Bryony Thomas is committed to ensuring all workshop participants put the workshop learnings into real action, and includes an implementation pack for each member organisation, this includes:
- Digital copy of the Watertight Marketing book.
- Video guided re-run for their team.
- Extensive workbooks for their teams to use.
- An accountability call and half-hour expert one-to-one.