Speaker Bio

Chris Hughes

Chris comes from a classic sales and marketing background having held senior and board positions with companies such as Mars and Pillsbury UK. Subsequent to this he set up and ran Prince Sportsgroup UK.  After sale to Benetton, Chris has spent his time as a management consultant with a bias towards marketing and brand positioning, both in domestic and global markets, and in interim management posts with companies such as Dunlop Slazenger.

His experiences range across large budget brands to start ups, from blue chip corporations to SMEs, from consumer goods, via business to business, to service marketing.  In all of these, he maintains and demonstrates, the same marketing and branding principles and disciplines apply.

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Since 2000 he has been associated with Vistage initially as a Chair and then as a Speaker. His driving interests are Brand Positioning/Marketing and Change Management, having found that work in positioning has lead sequentially into issues of change.

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My programmes
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Fierce Conversations

This workshop, based on the work of Susan Scott, explores the impact that communication can have on outcomes. No one conversation can be guaranteed to change the trajectory of a life, a business, a career or a relationship .. but one conversation can.

Read more

Fierce Conversations

Overview:

If you could put the cost of failed communication and misunderstanding on your P&L it would almost certainly be one of the largest costs face. If you could quantify it you'd address it as seriously as you would malfunctioning machinery. If you were honest about failed relationships, both in your personal life and in business, whether with suppliers or employees, you would probably admit that failure to communicate was a root cause. Yet how rarely do leaders and managers, train to understand all the latest management theories, spend time understanding and developing the skills needed in this vital area of communication.

  • I don't need it.. I just tell em what to do!
  • I tell them stuff and yet it never seems to get through
  • I'm just too busy to deal with all this connection stuff I 've got a business to run!

These are just a few of the comments we have heard on the subject. Yet leadership, true leadership, depends hugely on the ability of the leader of any group, business, family or relationship, to listen, really listen, and to connect. A large number of worthy tomes have been written on the subject. Fierce Conversations by Susan Scott stands out.

This workshop, based on the work of Susan Scott, explores the impact that communication can have on outcomes. No one conversation can be guaranteed to change the trajectory of a life, a business, a career or a relationship .. but one conversation can. Specifically the workshop looks at:

  • The Big Idea behind Fierce Conversations
  • The Seven Principles of Fierce Conversations
  • Real play practice in Mining Conversations and the scripting and delivery of Confronting Conversations and the link between the two.

It's often said that Leadership is theatre. It is. So you'd better learn to write, learn and deliver your script. Shooting from the hip and hoping just doesn't deliver. This workshop teaches you how.

Our Iceberg Is Melting - Change Leadership

Participants will learn the differences between ‘panic urgency’ and ‘real urgency’ and the action they, as leaders, must take to live the change process.

Read more

 

Our Iceberg Is Melting - Change Leadership

 

Overview:

Change is a constant. It always has been and change is accelerating almost exponentially in today’s ever faster business world.  Change is also challenging, confusing, resisted and resented. Change leadership is a primary CEO responsibility.  Any organisation not involved in an almost continuous process of change is just standing still as a prelude to sliding backwards, yet, in excess of 85% of change programmes fail to meet their objectives – resulting in frustration, huge costs, commercial decline and damaged staff morale.

Why?  Because too many CEOs, lacking training in change management, attempt to ‘manage’ change rather than lead it.  Successful change requires two driving forces.  Great leadership and a proven, sequential, step by step process.  If there is one man in the world of business that has made this process his speciality it is the Harvard Business Professor John Kotter.  Author of numerous‘worthy books on the subject, Kotter’s bestselling  fable of “Our Iceberg is Melting” takes the axiom of ‘stories sell; facts tell’ and blends them together in an engaging tale that brings life, understanding, simplicity and sanity to what are frequently daunting and complex challenges.

Through the medium of the fable and interactive exercises groups will work through the eight step process on their own change issue. They will learn the importance of creating a sense of urgency’: pulling together a change coalition: developing a vision and strategy: communicating the change vision: empowering employees for action: generating short term wins: consolidating gains and anchoring new culture.

Participants will learn the differences between ‘panic urgency’ and ‘real urgency’ and the action they, as leaders, must take to live the change process. How they cannot do it alone and how they need to involve all levels of their organisation. How 'see- feel- change' prevails over 'analyse-think-change'.

Your Brand as a Value Proposition

This goal of this workshop is to go back to basics and look at the essentials of 'Brand Positioning' – namely the creating of a focused, unique and differentiated' Value Proposition'.

Read more

 

Your Brand as a Value Proposition

 

Overview:

This goal of this workshop is to go back to basics and look at the essentials of Brand Positioning – namely the creating of a focused, unique and differentiated Value Proposition.

Outline:

This workshop covers the core areas of branding; the brand as:

  • Brand as ‘customer proposition’.
  • Brand position as ‘value proposition’.
  • Brand as key bottom line driver.
  • Brand as the responsibility of CEO and board.
  • Brand as the heart and soul of an organisation.
  • Brand as day to day template for company behaviour and values.

Al Reis wrote ‘A brand is a single differentiated word or concept that you own in the mind of your prospect. It’s as simple and as complex as that’   Most companies don’t know that single word, or at best come up with catch all  words like ‘quality’ or ‘reliability.’  These are givens; these are hygiene factors and totally lack differentiation.

In this interactive and highly visual workshop, the modules look at:

  • The need for emotional connection ahead of rational connection. “A brand is not about purchases, it’s about a relationship; the latter drives the former”.
  • The need for intense focus and sacrifice; the ability to express the emotional values you deliver to your customers in no more than three words. 'The Power of 3'.
  • A toolkit of basic rules for developing an integrated branding approach. It only works when it all works.

Please bring marketing materials. The module examines your position in the context of guidelines provided.

Marketing 2.0

The aim of this workshop is to set a framework of the development of marketing and the rapidly emerging digital media which is now available to marketers.

Read more

 

Marketing 2.0

 

Overview:

The aim of this workshop is to set a framework of the development of marketing and the rapidly emerging digital media which is now available to marketers. To demystify an area that many find confusing and relate it back to basic marketing principles. To provide simple down-to-earth guidance on both the upside and pitfalls of the use of ‘new’ media.
 
Baffled by Blogs, Vlogs, Podcasts, Media Rooms, Webinars, Tags and Track back?  Confused by RSS, Prosumers, The Net Generation and Open Source? You are far from alone; Chris himself suffered these same doubts but a short time ago.

Chris is as far from being a 'techie' as it is possible to be – and as such represents a significant proportion of today’s business leaders.  Generationally challenged by the pace of change in his world of marketing, he found himself floundering when asked by his clients “I know I should do something about all this new ‘digital stuff’ – but how?”  Vague references to ‘interactivity,’ CRM and ‘stickability’ became embarrassingly insufficient.

Tasking himself to understand the new world of digital, on-line marketing has resulted in Marketing 2.0 – A plain man’s guide to the new rules, opportunities and pitfalls of marketing in a digital world.  Blending the best of ‘older-style’ marketing wisdoms with the potential offered by the reach of new media, Chris explores the exciting possibilities of marketing in a new era.

 “Get the message right – and the medium is free” may be a ‘slight’ exaggeration  (after all this is marketing!) but it does illustrate the opportunities now open to all companies – irrespective of size or business area – to market themselves more cost effectively than ever before.

“The marketing battlefield is now more level than it has been in the last 200 years” says Chris “we just can’t expect to fight on it using only the weapons of yesteryear. Understand the potential of Marketing 2.0 and, small budgets, correctly deployed, can outgun big budgets still being used in traditional ways – and that’s exciting”.

Fierce Conversations

This workshop, based on the work of Susan Scott, explores the impact that communication can have on outcomes. No one conversation can be guaranteed to change the trajectory of a life, a business, a career or a relationship .. but one conversation can.

Read more

Fierce Conversations

Overview:

If you could put the cost of failed communication and misunderstanding on your P&L it would almost certainly be one of the largest costs face. If you could quantify it you'd address it as seriously as you would malfunctioning machinery. If you were honest about failed relationships, both in your personal life and in business, whether with suppliers or employees, you would probably admit that failure to communicate was a root cause. Yet how rarely do leaders and managers, train to understand all the latest management theories, spend time understanding and developing the skills needed in this vital area of communication.

  • I don't need it.. I just tell em what to do!
  • I tell them stuff and yet it never seems to get through
  • I'm just too busy to deal with all this connection stuff I 've got a business to run!

These are just a few of the comments we have heard on the subject. Yet leadership, true leadership, depends hugely on the ability of the leader of any group, business, family or relationship, to listen, really listen, and to connect. A large number of worthy tomes have been written on the subject. Fierce Conversations by Susan Scott stands out.

This workshop, based on the work of Susan Scott, explores the impact that communication can have on outcomes. No one conversation can be guaranteed to change the trajectory of a life, a business, a career or a relationship .. but one conversation can. Specifically the workshop looks at:

  • The Big Idea behind Fierce Conversations
  • The Seven Principles of Fierce Conversations
  • Real play practice in Mining Conversations and the scripting and delivery of Confronting Conversations and the link between the two.

It's often said that Leadership is theatre. It is. So you'd better learn to write, learn and deliver your script. Shooting from the hip and hoping just doesn't deliver. This workshop teaches you how.

Our Iceberg Is Melting - Change Leadership

Participants will learn the differences between ‘panic urgency’ and ‘real urgency’ and the action they, as leaders, must take to live the change process.

Read more

 

Our Iceberg Is Melting - Change Leadership

 

Overview:

Change is a constant. It always has been and change is accelerating almost exponentially in today’s ever faster business world.  Change is also challenging, confusing, resisted and resented. Change leadership is a primary CEO responsibility.  Any organisation not involved in an almost continuous process of change is just standing still as a prelude to sliding backwards, yet, in excess of 85% of change programmes fail to meet their objectives – resulting in frustration, huge costs, commercial decline and damaged staff morale.

Why?  Because too many CEOs, lacking training in change management, attempt to ‘manage’ change rather than lead it.  Successful change requires two driving forces.  Great leadership and a proven, sequential, step by step process.  If there is one man in the world of business that has made this process his speciality it is the Harvard Business Professor John Kotter.  Author of numerous‘worthy books on the subject, Kotter’s bestselling  fable of “Our Iceberg is Melting” takes the axiom of ‘stories sell; facts tell’ and blends them together in an engaging tale that brings life, understanding, simplicity and sanity to what are frequently daunting and complex challenges.

Through the medium of the fable and interactive exercises groups will work through the eight step process on their own change issue. They will learn the importance of creating a sense of urgency’: pulling together a change coalition: developing a vision and strategy: communicating the change vision: empowering employees for action: generating short term wins: consolidating gains and anchoring new culture.

Participants will learn the differences between ‘panic urgency’ and ‘real urgency’ and the action they, as leaders, must take to live the change process. How they cannot do it alone and how they need to involve all levels of their organisation. How 'see- feel- change' prevails over 'analyse-think-change'.

Your Brand as a Value Proposition

This goal of this workshop is to go back to basics and look at the essentials of 'Brand Positioning' – namely the creating of a focused, unique and differentiated' Value Proposition'.

Read more

 

Your Brand as a Value Proposition

 

Overview:

This goal of this workshop is to go back to basics and look at the essentials of Brand Positioning – namely the creating of a focused, unique and differentiated Value Proposition.

Outline:

This workshop covers the core areas of branding; the brand as:

  • Brand as ‘customer proposition’.
  • Brand position as ‘value proposition’.
  • Brand as key bottom line driver.
  • Brand as the responsibility of CEO and board.
  • Brand as the heart and soul of an organisation.
  • Brand as day to day template for company behaviour and values.

Al Reis wrote ‘A brand is a single differentiated word or concept that you own in the mind of your prospect. It’s as simple and as complex as that’   Most companies don’t know that single word, or at best come up with catch all  words like ‘quality’ or ‘reliability.’  These are givens; these are hygiene factors and totally lack differentiation.

In this interactive and highly visual workshop, the modules look at:

  • The need for emotional connection ahead of rational connection. “A brand is not about purchases, it’s about a relationship; the latter drives the former”.
  • The need for intense focus and sacrifice; the ability to express the emotional values you deliver to your customers in no more than three words. 'The Power of 3'.
  • A toolkit of basic rules for developing an integrated branding approach. It only works when it all works.

Please bring marketing materials. The module examines your position in the context of guidelines provided.

Marketing 2.0

The aim of this workshop is to set a framework of the development of marketing and the rapidly emerging digital media which is now available to marketers.

Read more

 

Marketing 2.0

 

Overview:

The aim of this workshop is to set a framework of the development of marketing and the rapidly emerging digital media which is now available to marketers. To demystify an area that many find confusing and relate it back to basic marketing principles. To provide simple down-to-earth guidance on both the upside and pitfalls of the use of ‘new’ media.
 
Baffled by Blogs, Vlogs, Podcasts, Media Rooms, Webinars, Tags and Track back?  Confused by RSS, Prosumers, The Net Generation and Open Source? You are far from alone; Chris himself suffered these same doubts but a short time ago.

Chris is as far from being a 'techie' as it is possible to be – and as such represents a significant proportion of today’s business leaders.  Generationally challenged by the pace of change in his world of marketing, he found himself floundering when asked by his clients “I know I should do something about all this new ‘digital stuff’ – but how?”  Vague references to ‘interactivity,’ CRM and ‘stickability’ became embarrassingly insufficient.

Tasking himself to understand the new world of digital, on-line marketing has resulted in Marketing 2.0 – A plain man’s guide to the new rules, opportunities and pitfalls of marketing in a digital world.  Blending the best of ‘older-style’ marketing wisdoms with the potential offered by the reach of new media, Chris explores the exciting possibilities of marketing in a new era.

 “Get the message right – and the medium is free” may be a ‘slight’ exaggeration  (after all this is marketing!) but it does illustrate the opportunities now open to all companies – irrespective of size or business area – to market themselves more cost effectively than ever before.

“The marketing battlefield is now more level than it has been in the last 200 years” says Chris “we just can’t expect to fight on it using only the weapons of yesteryear. Understand the potential of Marketing 2.0 and, small budgets, correctly deployed, can outgun big budgets still being used in traditional ways – and that’s exciting”.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.