It’s Not Who You Know, It’s Who Knows You! - Keynote


In the most competitive business environment in history, where the choices are vast and everyone is good, how can you position your business as a better choice? David Avrin will challenge attendees to look beyond the outdated and ineffective claims of: quality, customer service, passion, trust, integrity and more, and do a “deep-dive” to discover and promote their true competitive advantage.

This interactive marketing/branding session will spark great debate about what works, what no longer does and how we can hold our teams accountable to live up to our brand every day with each and every customer, client and prospect.

Attendees will be challenged to look deeper into their value proposition and marketing messages and be reminded that their brand is far more than simply their logo and tagline, but everything that they do and don't do well in their business. More importantly, they'll be given the tools to ferret out, clarify and highlight what truly separates them from their competitors.

A highly interactive presentation filled with humorous stories, challenging questions and real-world examples of companies that do it right. Attendees will leave with a head full of new ideas and strategies to become top-of-mind with their top prospects.