Benchmark Your Marketing Performance
This is an interactive session that gives businesses a starting point as to where their marketing is strong and where it needs improving.
The workshop helps your business to start looking at:
- What marketing means to your business
- The reputation of your business
- The capability within your business to execute marketing
- The revenue that marketing activity generates for your business
As well as starting to address the above questions, all delegates are given a workbook that they complete through the session. They can then take the workbook away with them with a view to implementing the key points into their business.
The workbook addresses:
- Position - what makes you different to your competitors?
- Capability - does your business have a functional marketing resource?
- Channel - do you know which channels give you access to your clients?
- Buyer's Journey - what makes them buy from you?
- Communication - understanding the language of your business
- Starting Conversations - measuring sales and performance
- Product/Service - what are you selling?
- Client Management - do you know who your best clients are?
- Client Service - are your client service levels aligned?