Speaker Bio

Gair Maxwell (CAN)

Gair has been called unconventional at times. His international debut as a published author resulted from a 4 a.m. visit to a local coffee shop, simply by being willing to accept a challenge to just sit down, watch, listen and learn. Described as a shock stick of energy and a mind-bending idea generator, this author, branding expert and entrepreneur speaks at many national and international conferences, focusing on business growth and building brands that stick.

Combining humor, multi-media and in-the-trenches experience, Gair has shown hundreds of business owners how to obtain more mileage out of their marketing dollars by creating their own iconic brands; in effect becoming the Apple or Starbucks of their specific market or category, increasing profitability and building brand equity.

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Gair’s highly-acclaimed book, Nuts, Bolts and a Few Loose Screws, provides the framework for his presentations. The book’s success helped catapult him to some of the biggest speaking stages in the world, sharing the spotlight with the likes of Richard Branson, Kevin O’Leary and Gene Simmons, among others.

Co-founder of The Seamless Brand™, a marketing firm that specializes in helping companies sharpen their message and anchor their story, he is also a former broadcaster who racked up more than 10,000 interviews and 30,000 broadcasts in a two-decade radio and television career – which included a stint working alongside future Hockey Night in Canada host Ron MacLean.

Known as “The Branding Provocateur,” Gair plays golf in the ’90s, grooves on music of the ’80s and became a lifelong fan of the Pittsburgh Steelers back in the ’70s. Active in his community as a volunteer on many projects, he also completed his first marathon in 2005 with less than a week of preparation.

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My programmes
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The Branding Highway: How to Get More Mileage for Your Marketing Dollar

Join Gair Maxwell on "The Branding Highway" and you will see developing a brand involves more than deciding on a name or picking colors and a logo.

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The Branding Highway: How to Get More Mileage for Your Marketing Dollar

Overview:

There are approximately 2.2 million small to medium sized businesses in Canada - and about 90 percent feel they waste about half of their marketing budget. Too often, the vast majority of these business owners are still being sold a bill of goods by a media industrial complex (newspaper, radio, TV) riding the coat tails of 20th century thinking.

Back then, it was much easier to get your message out. You bought some ads- interrupted someone's day and forced them to pay attention. But, the Digital Age demands a higher level of creativity since it has become way too easy to ignore both ordinary stuff and saturation. That's what iconic brands such as Apple, WestJet and Harley-Davidson have figured out as consumers readily embrace the "story" those brands are sharing and living each day.

Brands of distinction, like those just mentioned, are a treasured asset.

Fortunes are made and companies are sold way above asset value, solely through the intangible strength of a great brand. So why are some firms wildly successful at leveraging their brand while others struggle to achieve a return on their marketing dollars?

Join Gair Maxwell on "The Branding Highway" and you will see developing a brand involves more than deciding on a name or picking colors and a logo. It's about crafting an image, personality and story that embodies what your company is and how that essence is communicated in both words and actions. In this seminar, attendees will quickly recognize the difference between a "brand of distinction" and a company that wears a "badge of ownership." You will understand why most advertising campaigns yield minimal results while iconic brands continue to win the hearts and minds of loyal customers, despite an increasingly bloated and fragmented advertising world, filled with the clutter of "white noise" and "ad-speak."

Outcomes:

Key issues of brand development often ignored or glossed over are revealed to you with uncommon clarity. This program takes participants full throttle past a century of traditional thinking and opens up possibilities that could lift any brand to the next level.

The Branding Highway: How to Get More Mileage for Your Marketing Dollar

Join Gair Maxwell on "The Branding Highway" and you will see developing a brand involves more than deciding on a name or picking colors and a logo.

Read more

The Branding Highway: How to Get More Mileage for Your Marketing Dollar

Overview:

There are approximately 2.2 million small to medium sized businesses in Canada - and about 90 percent feel they waste about half of their marketing budget. Too often, the vast majority of these business owners are still being sold a bill of goods by a media industrial complex (newspaper, radio, TV) riding the coat tails of 20th century thinking.

Back then, it was much easier to get your message out. You bought some ads- interrupted someone's day and forced them to pay attention. But, the Digital Age demands a higher level of creativity since it has become way too easy to ignore both ordinary stuff and saturation. That's what iconic brands such as Apple, WestJet and Harley-Davidson have figured out as consumers readily embrace the "story" those brands are sharing and living each day.

Brands of distinction, like those just mentioned, are a treasured asset.

Fortunes are made and companies are sold way above asset value, solely through the intangible strength of a great brand. So why are some firms wildly successful at leveraging their brand while others struggle to achieve a return on their marketing dollars?

Join Gair Maxwell on "The Branding Highway" and you will see developing a brand involves more than deciding on a name or picking colors and a logo. It's about crafting an image, personality and story that embodies what your company is and how that essence is communicated in both words and actions. In this seminar, attendees will quickly recognize the difference between a "brand of distinction" and a company that wears a "badge of ownership." You will understand why most advertising campaigns yield minimal results while iconic brands continue to win the hearts and minds of loyal customers, despite an increasingly bloated and fragmented advertising world, filled with the clutter of "white noise" and "ad-speak."

Outcomes:

Key issues of brand development often ignored or glossed over are revealed to you with uncommon clarity. This program takes participants full throttle past a century of traditional thinking and opens up possibilities that could lift any brand to the next level.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

My areas of expertise