Graham Jones | Vistage UK
Speaker Bio

Graham Jones

Graham Jones is a psychologist who focuses on how people behave online. As a result, he can help businesses understand the behaviour of customers, prospects and employees as they go about their use of the Internet.

He is a Lecturer at the University of Buckingham Business School and is also an Associate Lecturer at The Open University. He teaches on undergraduate and postgraduate programmes. Graham is a qualified, registered psychologist and a member of the British Psychological Society, the Society of Authors and the Professional Speaking Association (for which he was CEO for three years).

Graham is a regular commentator and interviewee for many media outlets. You may hear him interviewed on the radio or see him on TV or read his quotes in newspapers and magazines.

He is the author of more than 30 books published by traditional publishing firms, as well as two self-published books. He is an award-winning writer and started his career in the media working for the BBC in local radio and then becoming a journalist writing for The Times and many other national newspapers. He still writes widely for publications and online magazines throughout the world.

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  • Magazine Journalist of the Year – 1989
  • Founders Award – Professional Speaking Association (only four people have this award)
  • Professional Speaking Award of Excellence (only 20 people in the UK have this award)
  • B.Sc. (Hons) (Human Biology), B.A (Hons) (Psychology), Adv.Dip.Ed., M.Ed., M.Sc., MBPsyS.

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My programmes
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Web Productivity: How can you stop your team being distracted by email or social media?

During the workshop, attendees will work on a set of individual guidelines for each organisation enabling their staff to become more productive through the reduction of online time-wasting.

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Web Productivity: How can you stop your team being distracted by email or social media?

Overview:

To improve employee productivity through the implementation of strategies that will reduce online distractions and unnecessary Internet activities.

The amount of time wasted online is significantly higher than most CEOs realise. The Internet gives an illusion of working when actual work is not being conducted. Productivity traditionally rises by 20% every decade. However, for the past 11 years, it has remained static in much of the world. Economists at the Bank of England have stated that the use of the Internet is a significant factor involved in this situation. The average office worker, for instance, is spending half the day dealing with email – 90% of which is irrelevant to that user. Plus, people think an online distraction takes them away from work for three minutes when studies show the average is 28 minutes. Company time is being wasted by the way we use the Internet, and much of the problem is psychological. This session helps attendees see how that problem is affecting their business and what they can do about it to improve.

Key points covered:

  • The business impact of online distractions
  • Psychology of distraction
  • How to overcome distractions
  • Importance of routines

Objectives:

To improve employee productivity through the implementation of strategies that will reduce online distractions and unnecessary emails.

Value and takeaway tools:

During the workshop, attendees will work on a set of individual guidelines for each organisation enabling their staff to become more productive through the reduction of online time-wasting (currently a hidden cost to all businesses).

Actions:

Implement new strategies and tactics to avoid online time wasting, thereby improving company productivity.

Web Success: Does your website psychologically match up to the best?

Graham's workshop is interactive and analyses each attendees website for psychological issues that impact on visitor engagement. The session provides tools that can be used with teams back in the office.

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Web Success: Does your website psychologically match up to the best?

Overview:

To carry out a psychological health-check on your organisation’s website to find out what areas need strengthening or changing to ensure greater visitor engagement, more leads, more sales.

The web is now responsible for almost 90% of ALL purchasing decisions. As such, a business website can make or break that decision. A company’s website is either helping it generate business, or invisibly reducing profitability. CEOs will value this session because it emphasises the central place of the website within the company and highlights the structural changes necessary to maximise the impact the company has online.

Key points covered:

  • How people will view your website
  • What visitors will expect from your website
  • How to deliver what they expect
  • The importance of speed
  • How your website compares to the competition

Objectives:

To provide each business with a personal list of actionable changes and improvements they can make to their website immediately so that they use visitor psychology to generate more leads/business from the site.

Value and takeaway tools:

This session is entirely interactive and analyses each participant's website for psychological issues that impact on visitor engagement. As such it is highly personalised to each attendee. Furthermore, the session provides tools that can be used with teams back in the office, so that attendees can help them understand the importance of considering psychology in website design and function. A simple system which is known as “The CLICK System” is provided.

Actions:

Review website in detail with relevant team members. Consider structural changes to the business to allow for any changes.

Web Productivity: How can you stop your team being distracted by email or social media?

During the workshop, attendees will work on a set of individual guidelines for each organisation enabling their staff to become more productive through the reduction of online time-wasting.

Read more

Web Productivity: How can you stop your team being distracted by email or social media?

Overview:

To improve employee productivity through the implementation of strategies that will reduce online distractions and unnecessary Internet activities.

The amount of time wasted online is significantly higher than most CEOs realise. The Internet gives an illusion of working when actual work is not being conducted. Productivity traditionally rises by 20% every decade. However, for the past 11 years, it has remained static in much of the world. Economists at the Bank of England have stated that the use of the Internet is a significant factor involved in this situation. The average office worker, for instance, is spending half the day dealing with email – 90% of which is irrelevant to that user. Plus, people think an online distraction takes them away from work for three minutes when studies show the average is 28 minutes. Company time is being wasted by the way we use the Internet, and much of the problem is psychological. This session helps attendees see how that problem is affecting their business and what they can do about it to improve.

Key points covered:

  • The business impact of online distractions
  • Psychology of distraction
  • How to overcome distractions
  • Importance of routines

Objectives:

To improve employee productivity through the implementation of strategies that will reduce online distractions and unnecessary emails.

Value and takeaway tools:

During the workshop, attendees will work on a set of individual guidelines for each organisation enabling their staff to become more productive through the reduction of online time-wasting (currently a hidden cost to all businesses).

Actions:

Implement new strategies and tactics to avoid online time wasting, thereby improving company productivity.

Web Success: Does your website psychologically match up to the best?

Graham's workshop is interactive and analyses each attendees website for psychological issues that impact on visitor engagement. The session provides tools that can be used with teams back in the office.

Read more

Web Success: Does your website psychologically match up to the best?

Overview:

To carry out a psychological health-check on your organisation’s website to find out what areas need strengthening or changing to ensure greater visitor engagement, more leads, more sales.

The web is now responsible for almost 90% of ALL purchasing decisions. As such, a business website can make or break that decision. A company’s website is either helping it generate business, or invisibly reducing profitability. CEOs will value this session because it emphasises the central place of the website within the company and highlights the structural changes necessary to maximise the impact the company has online.

Key points covered:

  • How people will view your website
  • What visitors will expect from your website
  • How to deliver what they expect
  • The importance of speed
  • How your website compares to the competition

Objectives:

To provide each business with a personal list of actionable changes and improvements they can make to their website immediately so that they use visitor psychology to generate more leads/business from the site.

Value and takeaway tools:

This session is entirely interactive and analyses each participant's website for psychological issues that impact on visitor engagement. As such it is highly personalised to each attendee. Furthermore, the session provides tools that can be used with teams back in the office, so that attendees can help them understand the importance of considering psychology in website design and function. A simple system which is known as “The CLICK System” is provided.

Actions:

Review website in detail with relevant team members. Consider structural changes to the business to allow for any changes.

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