Speaker Bio

Grant Leboff

Grant Leboff is one of the U.K’s leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales and Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales and Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

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Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non-Executive Director, he now has a number of other business interests.

Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales and Marketing strategies to thrive in a digital world.

Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.

He is a highly sought-after consultant and speaker, and constantly makes presentations at conferences and events all over the world.

Leboff is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

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My programmes
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The Digital Age: Affecting Business Today & Into the Future

This workshop addresses the steps business leaders should be taking in order to meet the demands of the digital age.

Read more

The Digital Age: Affecting Business Today & Into the Future

Overview:

The speed of change gets ever quicker. Technological advances continue to disrupt en-tire industries and business models. In this environment, it is vital that business leaders understand both the opportunities and threats that they face.

How do companies ensure they:

  • continue to deliver value to customers when markets change so quickly?
  • manage to differentiate in an increasingly competitive environment?
  • gain competitive advantage in a world where only the most innovative will survive?

This workshop addresses the steps business leaders should be taking in order to meet the demands of the digital age. It introduces them to both a way of thinking, and new strategies, to enable organisations to survive and thrive. It is full of relevant examples of how companies are adapting to the new paradigms which are emerging.

Among the topics we will cover are:

  • The digital mindset – the thinking required to maximise the opportunities today
  • Understanding radical changes in communication and what it means for business
  • The changing customer and how to satisfy their requirements
  • The new workforce – what is needed to attract and retain employees
  • The structure of business – how the very nature of companies needs to adapt in a dig-ital world
  • Data – making sense of a world of information
  • Artificial Intelligence – cognitive computing, machine learning and what it means for business
  • Growth Hacking – why this is an essential approach in a technological era
  • Value Proposition/Differentiation – how to stand out and deliver real value in an increasingly competitive landscape

Added February 2017.

Selling Has Changed - Have You?

The workshop will explain how the customer journey and expectations have changed in the digital world. and why the approach to selling must be different in a world where the concept of ‘value’ has been altered.

Read more

Selling Has Changed - Have You?

Overview:

Compare the old transactional sales model with a car which has a worn out engine and is continually breaking down.

Every few miles, you spend even more money on a quick fix so you can drive it a little longer. Really, you know that throwing money at it is a waste of time. However, without the wherewithal to replace it, you are unsure of the alternative.

To be successful in today’s business climate demands a completely fresh approach. The onset of technology has led to a proliferation of companies competing globally. The World Wide Web has empowered buyers who have become increasingly sophisticated. This has led to a world where reputation and customer engagement are more important than ever.

This workshop will examine:

  • How the customer journey and expectations have changed in the digital world.
  • Why the approach to selling must be different in a world where the concept of ‘value’ has been altered.
  • Ensuring that the sales process is buyer centric and why that is important.
  • Understanding ‘buyer motivations’ and the way to use these during the sales process.
  • The move from a ‘service economy’ to an ‘experience economy’ and what that means for salespeople.
  • How a salesperson provides value through the process and the importance of doing so.
  • Why ‘consultancy selling’ is no longer enough - and the sales method with which it should be replaced.
  • The use of digital and social platforms in sales.
  • Defining the role of the modern salesperson.
  • How ‘closing’ fits into the sales process.
  • Understanding the right questions to ask.
  • The techniques needed to ensure your questions are answered.
  • Uncovering the buyer’s criteria for purchase.
  • The importance of taking the perceived ‘risk’ of purchase away from the buyer.
  • Getting ‘your story’ right. The importance of the narrative.

Getting A Return On Investment From Social Media

This workshop will provide participants with a good understanding of the requirements necessary in order to make effective use of this powerful channel.

Read more

Getting A Return On Investment From Social Media

Overview:

While a powerful case can be made for the importance of social media, many companies are struggling with this channel.

How can a business justify time and effort spent on social media when it cannot see where the return on investment is coming?

Without the correct metrics to measure and manage the effectiveness of social media how can any spend be rationalised?

While businesses struggle with these questions, social media is becoming too important for companies to ignore. It has become a major provider of information for a majority of the population of the UK. Whether it is current affairs, what TV shows are currently hot or looking for advice about new products and services, an increasing amount of individuals are relying on social platforms as a source of knowledge.

Moreover, social media now plays a huge role in search engine optimisation. In other words, if you want your website to be found you better be represented on social plat-forms.

In this workshop, Grant Leboff unlocks the world of social media. He explains exactly why companies need to be on social. Grant then goes on to provide businesses with the strategic thinking they need to employ in order to make social media work effectively. Together with useful tactics, and an understanding of the different social platforms available, business owners and managers will feel empowered in how they can utilise social media and get a return on investment for their organisations.

This workshop will examine:

  • Why social media has become vital for every organization.
  • The business rules that need to be utilised to make social media work.
  • How to develop a ‘tone of voice’ online that will capture your target market’s imagination
  • The metrics for how to measure social media effectively.
  • The strategic thinking required in order to make social media a powerful channel.
  • The different social platforms companies should consider and the stats behind them.
  • How to implement a social media strategy.
  • The role of content in social media.
  • Tactics to get noticed and not disappear with the other ‘noise’.
  • The role of your website.
  • The importance of taking the perceived ‘risk’ of purchase away from the buyer.
  • Getting ‘your story’ right. The importance of the narrative.

Social Media is a topic that business owners and senior managers cannot ignore. This session will provide attendees with a good understanding of the requirements necessary in order to make effective use of this powerful channel.

What The Sex Pistols Can Teach You About Marketing

Grant explains the strategic thinking and fundamentals to ensure your marketing works. He looks at new trends and developments and uncovers how they can be utilised.

Read more

What The Sex Pistols Can Teach You About Marketing

Overview:

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols.  Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music.

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

This workshop will examine:

  • The KSJO radio interview - How companies differentiate
  • The Today Programme - Establishing an effective marketing department
  • Anarchy In The UK - The key to engaging prospects and customers
  • Punk Politics - Creating effective digital communications
  • The Bromley Contingent - Earning mindshare in today’s business environment
  • Early Seventies Britain - Why an ethos matters
  • The First NME Interview - Being able to articulate your value proposition succinctly
  • The December 1976 Tour - Persuading prospects to buy
  • Malcolm McLaren - Leveraging existing communities
  • The Week There Was No Number One - Context and its importance in messaging

The Secrets to Effective Sales and Marketing in a Changing World

The workshop will provide a fresh approach to a vital topic, using real life examples. It will introduce new techniques and strategies that have proven to be highly effective.

Read more

 

The Secrets to Effective Sales and Marketing in a Changing World

Overview:

Technological advances, combined with the customer’s increase in choice and access to information, mean the old forms of sales and marketing are inappropriate for the world in which we now live. To be effective our approach has to change. This workshop equips members with tools and techniques that will enable them to:

  • Understand the shortcomings of the traditional marketing model and the principles with which it should be replaced
  • Enable both themselves and colleagues to produce sales and marketing messages that really work
  • Alter their colleagues’ perspective of what they deliver to customers and how this creates new opportunities and revenue streams
  • Give their organisation a market position which becomes unassailable
  • Create the mechanisms for generating a steady sales pipeline into their business

Outcomes:

  • Understand the principles of effective Sales and Marketing in today’s business environment and how they have changed
  • Have experienced a tool which significantly improves the sales and marketing messages of an organisation
  • Know how to evaluate their product or service differently to improve the customer experience and generate new revenue streams
  • Have identified mechanisms for generating new opportunities into their business.

The workshop will provide a fresh approach to a vital topic, using real life examples. It will introduce new techniques and strategies that have proven to be highly effective.  Participants will gain a deeper understanding of the challenges and opportunities presented by new marketing, that they will be able to share with colleagues, in order to have an immediate impact on their organisations.

Grant will use an engaging blend of demonstrations, case study presentations and practical hands-on application for the groups, with participants leaving with new tools to use.

Marketing Update - Ensure Your Business Doesn't Get Left Behind

The workshop will provide the latest cutting edge thinking around sales and marketing, invigorate participants with fresh ideas that can be used in their own companies.

Read more

 

Marketing Update - Ensure Your Business Doesn't Get Left Behind

Overview:

In this workshop, we established why everything in marketing has changed and highlighted the new principles which businesses must take into account in order to be successful.

This workshop builds on those principles and explains how they need to be applied in a market which is constantly evolving. With an ever increasing number of businesses blogging, using social media and producing content, it is the companies who stay ahead who will be successful in such a highly competitive environment.

This workshop will examine:

  • How the socialisation of information is changing the way a company communicates its message
  • How the way people relate to brands has altered and the affect this has on your business
  • How the World Wide Web is going social - understanding ‘The Social Web’ and what that means for a company’s marketing strategy
  • How social media is evolving and the strategies needed to utilise it properly
  • How value creation is being altered, as digital and the web are changing the way both businesses and individuals buy
  • Why, due to the ubiquity of mobile devices, businesses must change their method of communications, and how
  • Why, creating content is no longer enough - how to drive strategies for creating the RIGHT content

 

Outcomes:

  • The world of marketing is changing so fast - it is therefore vital for all businesses to stay abreast of continuing developments
  • The workshop will provide the latest cutting edge thinking around Sales and Marketing - in so doing, it will invigorate participants with fresh ideas and approaches that can be used in their own companies
  • It will enable participants to introduce colleagues to new tools and techniques that will have a significant impact on their bottom line

The Digital Age: Affecting Business Today & Into the Future

This workshop addresses the steps business leaders should be taking in order to meet the demands of the digital age.

Read more

The Digital Age: Affecting Business Today & Into the Future

Overview:

The speed of change gets ever quicker. Technological advances continue to disrupt en-tire industries and business models. In this environment, it is vital that business leaders understand both the opportunities and threats that they face.

How do companies ensure they:

  • continue to deliver value to customers when markets change so quickly?
  • manage to differentiate in an increasingly competitive environment?
  • gain competitive advantage in a world where only the most innovative will survive?

This workshop addresses the steps business leaders should be taking in order to meet the demands of the digital age. It introduces them to both a way of thinking, and new strategies, to enable organisations to survive and thrive. It is full of relevant examples of how companies are adapting to the new paradigms which are emerging.

Among the topics we will cover are:

  • The digital mindset – the thinking required to maximise the opportunities today
  • Understanding radical changes in communication and what it means for business
  • The changing customer and how to satisfy their requirements
  • The new workforce – what is needed to attract and retain employees
  • The structure of business – how the very nature of companies needs to adapt in a dig-ital world
  • Data – making sense of a world of information
  • Artificial Intelligence – cognitive computing, machine learning and what it means for business
  • Growth Hacking – why this is an essential approach in a technological era
  • Value Proposition/Differentiation – how to stand out and deliver real value in an increasingly competitive landscape

Added February 2017.

Selling Has Changed - Have You?

The workshop will explain how the customer journey and expectations have changed in the digital world. and why the approach to selling must be different in a world where the concept of ‘value’ has been altered.

Read more

Selling Has Changed - Have You?

Overview:

Compare the old transactional sales model with a car which has a worn out engine and is continually breaking down.

Every few miles, you spend even more money on a quick fix so you can drive it a little longer. Really, you know that throwing money at it is a waste of time. However, without the wherewithal to replace it, you are unsure of the alternative.

To be successful in today’s business climate demands a completely fresh approach. The onset of technology has led to a proliferation of companies competing globally. The World Wide Web has empowered buyers who have become increasingly sophisticated. This has led to a world where reputation and customer engagement are more important than ever.

This workshop will examine:

  • How the customer journey and expectations have changed in the digital world.
  • Why the approach to selling must be different in a world where the concept of ‘value’ has been altered.
  • Ensuring that the sales process is buyer centric and why that is important.
  • Understanding ‘buyer motivations’ and the way to use these during the sales process.
  • The move from a ‘service economy’ to an ‘experience economy’ and what that means for salespeople.
  • How a salesperson provides value through the process and the importance of doing so.
  • Why ‘consultancy selling’ is no longer enough - and the sales method with which it should be replaced.
  • The use of digital and social platforms in sales.
  • Defining the role of the modern salesperson.
  • How ‘closing’ fits into the sales process.
  • Understanding the right questions to ask.
  • The techniques needed to ensure your questions are answered.
  • Uncovering the buyer’s criteria for purchase.
  • The importance of taking the perceived ‘risk’ of purchase away from the buyer.
  • Getting ‘your story’ right. The importance of the narrative.

Getting A Return On Investment From Social Media

This workshop will provide participants with a good understanding of the requirements necessary in order to make effective use of this powerful channel.

Read more

Getting A Return On Investment From Social Media

Overview:

While a powerful case can be made for the importance of social media, many companies are struggling with this channel.

How can a business justify time and effort spent on social media when it cannot see where the return on investment is coming?

Without the correct metrics to measure and manage the effectiveness of social media how can any spend be rationalised?

While businesses struggle with these questions, social media is becoming too important for companies to ignore. It has become a major provider of information for a majority of the population of the UK. Whether it is current affairs, what TV shows are currently hot or looking for advice about new products and services, an increasing amount of individuals are relying on social platforms as a source of knowledge.

Moreover, social media now plays a huge role in search engine optimisation. In other words, if you want your website to be found you better be represented on social plat-forms.

In this workshop, Grant Leboff unlocks the world of social media. He explains exactly why companies need to be on social. Grant then goes on to provide businesses with the strategic thinking they need to employ in order to make social media work effectively. Together with useful tactics, and an understanding of the different social platforms available, business owners and managers will feel empowered in how they can utilise social media and get a return on investment for their organisations.

This workshop will examine:

  • Why social media has become vital for every organization.
  • The business rules that need to be utilised to make social media work.
  • How to develop a ‘tone of voice’ online that will capture your target market’s imagination
  • The metrics for how to measure social media effectively.
  • The strategic thinking required in order to make social media a powerful channel.
  • The different social platforms companies should consider and the stats behind them.
  • How to implement a social media strategy.
  • The role of content in social media.
  • Tactics to get noticed and not disappear with the other ‘noise’.
  • The role of your website.
  • The importance of taking the perceived ‘risk’ of purchase away from the buyer.
  • Getting ‘your story’ right. The importance of the narrative.

Social Media is a topic that business owners and senior managers cannot ignore. This session will provide attendees with a good understanding of the requirements necessary in order to make effective use of this powerful channel.

What The Sex Pistols Can Teach You About Marketing

Grant explains the strategic thinking and fundamentals to ensure your marketing works. He looks at new trends and developments and uncovers how they can be utilised.

Read more

What The Sex Pistols Can Teach You About Marketing

Overview:

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols.  Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music.

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

This workshop will examine:

  • The KSJO radio interview - How companies differentiate
  • The Today Programme - Establishing an effective marketing department
  • Anarchy In The UK - The key to engaging prospects and customers
  • Punk Politics - Creating effective digital communications
  • The Bromley Contingent - Earning mindshare in today’s business environment
  • Early Seventies Britain - Why an ethos matters
  • The First NME Interview - Being able to articulate your value proposition succinctly
  • The December 1976 Tour - Persuading prospects to buy
  • Malcolm McLaren - Leveraging existing communities
  • The Week There Was No Number One - Context and its importance in messaging

The Secrets to Effective Sales and Marketing in a Changing World

The workshop will provide a fresh approach to a vital topic, using real life examples. It will introduce new techniques and strategies that have proven to be highly effective.

Read more

 

The Secrets to Effective Sales and Marketing in a Changing World

Overview:

Technological advances, combined with the customer’s increase in choice and access to information, mean the old forms of sales and marketing are inappropriate for the world in which we now live. To be effective our approach has to change. This workshop equips members with tools and techniques that will enable them to:

  • Understand the shortcomings of the traditional marketing model and the principles with which it should be replaced
  • Enable both themselves and colleagues to produce sales and marketing messages that really work
  • Alter their colleagues’ perspective of what they deliver to customers and how this creates new opportunities and revenue streams
  • Give their organisation a market position which becomes unassailable
  • Create the mechanisms for generating a steady sales pipeline into their business

Outcomes:

  • Understand the principles of effective Sales and Marketing in today’s business environment and how they have changed
  • Have experienced a tool which significantly improves the sales and marketing messages of an organisation
  • Know how to evaluate their product or service differently to improve the customer experience and generate new revenue streams
  • Have identified mechanisms for generating new opportunities into their business.

The workshop will provide a fresh approach to a vital topic, using real life examples. It will introduce new techniques and strategies that have proven to be highly effective.  Participants will gain a deeper understanding of the challenges and opportunities presented by new marketing, that they will be able to share with colleagues, in order to have an immediate impact on their organisations.

Grant will use an engaging blend of demonstrations, case study presentations and practical hands-on application for the groups, with participants leaving with new tools to use.

Marketing Update - Ensure Your Business Doesn't Get Left Behind

The workshop will provide the latest cutting edge thinking around sales and marketing, invigorate participants with fresh ideas that can be used in their own companies.

Read more

 

Marketing Update - Ensure Your Business Doesn't Get Left Behind

Overview:

In this workshop, we established why everything in marketing has changed and highlighted the new principles which businesses must take into account in order to be successful.

This workshop builds on those principles and explains how they need to be applied in a market which is constantly evolving. With an ever increasing number of businesses blogging, using social media and producing content, it is the companies who stay ahead who will be successful in such a highly competitive environment.

This workshop will examine:

  • How the socialisation of information is changing the way a company communicates its message
  • How the way people relate to brands has altered and the affect this has on your business
  • How the World Wide Web is going social - understanding ‘The Social Web’ and what that means for a company’s marketing strategy
  • How social media is evolving and the strategies needed to utilise it properly
  • How value creation is being altered, as digital and the web are changing the way both businesses and individuals buy
  • Why, due to the ubiquity of mobile devices, businesses must change their method of communications, and how
  • Why, creating content is no longer enough - how to drive strategies for creating the RIGHT content

 

Outcomes:

  • The world of marketing is changing so fast - it is therefore vital for all businesses to stay abreast of continuing developments
  • The workshop will provide the latest cutting edge thinking around Sales and Marketing - in so doing, it will invigorate participants with fresh ideas and approaches that can be used in their own companies
  • It will enable participants to introduce colleagues to new tools and techniques that will have a significant impact on their bottom line

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.