Let Them Sell You to Grow Revenue
Discover how to flip the traditional sales process on its head to grow revenue. Ian Altman shares the principles found within his two bestselling books, Upside Down Selling and Same Side Selling. Ian combines real-world experience that he discovered while growing his own businesses from zero to more than $1 billion in value with the latest research to empower attendees with strategies and tactics you can immediately put to work.
Typical challenges that attendees face:
- "We have great stuff, but our message is falling on deaf ears - prospects see us as a commodity."
- "We waste a ton of time and resources pursuing opportunities that do not generate revenue."
- "It seems like every opportunity we pursue ends up being just about price."
- "We can't seem to get our entire organization to play a role in growing revenue."
Attendees will discover how to:
- Stand out from the competition
- Engage your entire organization to grow revenue with integrity
- Get your clients to see you as a trusted advisor, not a slimy salesperson
- Define where to focus your activities to maximize revenue per invested dollar
- Empower your team to more effectively handle pricing pressure