Jennifer Holloway | Vistage UK
Speaker Bio

Jennifer Holloway

When it comes to personal branding, Jennifer Holloway knows her stuff.

For the first 15 years of her career, she worked in PR, running press-offices and dealing with the media. She says that if ever there was a job where you needed to promote a personal brand, not just a corporate one, that was it. So she quickly learnt how to build relationships, get buy-in and stay on journalists’ radars in order to stand out from the press-office crowd. It worked and Jennifer got her stories (and her) in the news – including appearances on Sky News, BBC Breakfast and ITN News.

Having realised that personal branding didn’t just apply to doing PR, but could benefit any person, in any sector, she set up her own company in 2008. Her aim was to teach people in business how to blow their own trumpets…without sounding like an idiot. And a decade later, she’s still doing it.

Despite starting her business as the recession hit, Jennifer has grown her client list to include some of the most recognisable brands in the world: Santander, Vodafone, Bupa, Toyota, the BBC and even Harrods. Sometimes Jennifer delivers workshops and seminars, or motivates large crowds as a keynote speaker, leaving her audiences’ heads buzzing with ideas to instantly improve their brands. Sometimes she works one-to-one as a specialist coach, using her knack for pinpointing someone’s USP, then articulating their brand with some savvy wordsmithing.

And for those who want to work on their personal brand themselves, Jennifer wrote the #1 book on Amazon, Personal Branding For Brits, so even more people can learn how to blow their own trumpet. (Although she’d like to point out it’s not just for Brits, but for anyone who comes from a country where promoting yourself isn’t part of the culture.)

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Outside work, life couldn’t be more different as Jennifer potters around her vegetable patch, keeps bees and chickens and walks her dogs across the Yorkshire Dales, before ending the day with a glass of Rioja and an episode of The Archers.

Jennifer joined the Vistage Speaker Bureau from The Academy for Chief Executives in May 2018.

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My programmes
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Personal Branding for Business

This workshop uses an engaging blend of theory, statistics and case studies to educate attendees about personal branding, including its benefits and implications. In addition, hands-on exercises focus on providing practical tools for people to put into practice immediately.

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Personal Branding for Business

Overview:

What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success in business. Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you. (And thanks to Google, that can happen before they’ve even met you.) Successful people don’t leave their personal brand to chance and instead make the most of it as part of their business and leadership strategy.

The aim of the workshop is to educate attendees about the benefits of defining and promoting a personal brand, to give their audiences a clearer understanding of who they are and what they have to offer as a business leader.  This in turn aids management and communication and, as a result, has a positive impact on the bottom line. 

Key points:

  • People buy people and the benefits of getting buy-in from others
  • First impressions and how people gather clues to form them [Exercise]
  • What a personal brand is and why you can’t not have one
  • What you bring to the table – values, drivers, reputation, behaviours, skills, strengths, etc [Exercise]
  • The impact of what’s said when you’re not in the room
  • How others’ perceptions match your own [Exercise]
  • How to refine and define your unique personal brand [Exercise]
  • Practical tips and techniques to present a positive brand – both in-person and online

Objectives:

  • Understand how the brain processes information to form a perception of a brand
  • Begin to define their own personal brand
  • Measure their self-awareness by comparing their perceptions of themselves to others’ perceptions
  • Create a plan to actively promote their brand with key audiences
  • Learn practical tips and techniques to deliver a positive representation of their brand – both online and in person

Takeaways:

The workshop uses an engaging blend of theory, statistics and case studies to educate attendees about personal branding, including its benefits and implications. In addition, hands-on exercises focus on providing practical tools for people to put into practice immediately. Plus attendees are encouraged to ask questions and contribute their own experiences to ensure they get help and advice suitable for their specific circumstance.

Attendees immediately start to appreciate their impact on others and begin to subtly impart the key aspects of their personal brand to their key audiences, to enhance their understanding and  buy-in. Confidence is also raised, through insight into how the attendee sees themselves and how that compares to how others see them.

Personal Branding for Business

This workshop uses an engaging blend of theory, statistics and case studies to educate attendees about personal branding, including its benefits and implications. In addition, hands-on exercises focus on providing practical tools for people to put into practice immediately.

Read more

Personal Branding for Business

Overview:

What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success in business. Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you. (And thanks to Google, that can happen before they’ve even met you.) Successful people don’t leave their personal brand to chance and instead make the most of it as part of their business and leadership strategy.

The aim of the workshop is to educate attendees about the benefits of defining and promoting a personal brand, to give their audiences a clearer understanding of who they are and what they have to offer as a business leader.  This in turn aids management and communication and, as a result, has a positive impact on the bottom line. 

Key points:

  • People buy people and the benefits of getting buy-in from others
  • First impressions and how people gather clues to form them [Exercise]
  • What a personal brand is and why you can’t not have one
  • What you bring to the table – values, drivers, reputation, behaviours, skills, strengths, etc [Exercise]
  • The impact of what’s said when you’re not in the room
  • How others’ perceptions match your own [Exercise]
  • How to refine and define your unique personal brand [Exercise]
  • Practical tips and techniques to present a positive brand – both in-person and online

Objectives:

  • Understand how the brain processes information to form a perception of a brand
  • Begin to define their own personal brand
  • Measure their self-awareness by comparing their perceptions of themselves to others’ perceptions
  • Create a plan to actively promote their brand with key audiences
  • Learn practical tips and techniques to deliver a positive representation of their brand – both online and in person

Takeaways:

The workshop uses an engaging blend of theory, statistics and case studies to educate attendees about personal branding, including its benefits and implications. In addition, hands-on exercises focus on providing practical tools for people to put into practice immediately. Plus attendees are encouraged to ask questions and contribute their own experiences to ensure they get help and advice suitable for their specific circumstance.

Attendees immediately start to appreciate their impact on others and begin to subtly impart the key aspects of their personal brand to their key audiences, to enhance their understanding and  buy-in. Confidence is also raised, through insight into how the attendee sees themselves and how that compares to how others see them.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

My areas of expertise

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