Speaker Bio

Lara Morgan

Lara founded CompanyShortcuts.com and is the author of the Amazon best seller “More Balls than Most”, her story about building a global enterprise. Lara is a straight-talking entrepreneur who understands the frustrations felt by small and medium-sized businesses that have lost their way. Rather than administering generic big picture advice, Lara is dedicated to delivering honest and practical help to enable businesses to achieve their full potential.

Real, unforgettable, inspiring, straight talking, challenging and entertaining have all been used to describe Lara Morgan as a speaker. Her relaxed, self-aware style and ‘cut the excuses’ direct approach regularly captivates audiences to leave a lasting impression. Lara’s core sales skills and natural marketing ability along with her genuine passion for enterprise and her desire to help companies and individuals achieve their potential can be wholly energizing.

Lara is an outstanding and memorable speaker because of the wholly down-to-earth and genuine connection she has with business audiences.

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She is a proven multi-cultural business leader who only speaks from experience and with a palpable conviction and honesty about the mistakes she has made. A powerful communicator Lara leaves an indelible impression but always gives massive take-away ready to apply and significant value in any engagement.

She will tailor-make each speech for the audience always with consideration for adding more value. As in her whole approach to life, Lara believes you always get back more than you put in.

Lara has delivered talks in many formats, including after-dinner speeches, lunchtime salons, management off-sites, trade events, board briefings, motivational events and public seminars.

These are some of Lara’s topics of competency:

  • Innovation and product development. Emphasizing the importance of any businesses ability to successfully identify and launch new products in constantly evolving and demanding markets. Lara covers the whole process from product conception to the launch, brand positioning, and staying ahead of your competition.
  • Entrepreneurship. Providing the fundamental knowledge needed to start a new organization. It covers topics such as fund raising, positioning, branding, recruiting, rainmaking, and business planning. The intended audience is anyone starting anything-from two guys starting the next Google to social activists. Based on: The Art of the Start.
  • Growing Your Business. Contains key principles for taking your business model from small to medium size. Covering the importance of improvements in business strategy, planning and measurement through to the emphasis of team and networking.
  • Relentless Sales and Marketing. Sales and marketing are necessities to the success of a business, you cannot do without either process and they must evolve. By strategically combining both efforts you can experience successful business growth. This speech covers the skills required from creating sales and maximizing opportunities to reporting and sales retention.
  • Creating a Culture of Winning. In Lara’s experience creating the right environment and recruiting the right people are what can make a truly exceptional business. In this speech she talks about how the importance of developing a challenging, rewarding, creative culture can have monumental impact on your business performance; as an example she took the entire business to Barbados in celebration of achieving £1m profit.
  • The Competitive Game of International Business. The world is a small place but international sales can be a big challenge for any business. Lara underlines the key principles behind successful international trading, including planning, logistics, investment, networking and market penetration.
  • Leadership. Lara explains how to maximise your businesses potential through the foundations of your leadership style and how it can impact directly on the performance of your team and your business. If you expect exceptional results you should be leading by example and in this speech Lara shares her great practical tips on how.
  • The Importance of Ventures and Partnerships. This speech focuses on the impact of forming alliances in business; ranging from relationships with your team, customers and suppliers to strategic alliances and partnerships.
  • Business Survival. Lara explains how perseverance, hard work and evolution are essential to the survival of any business. She offers insights and applicable advice into the reality of dealing with difficult decisions and taking decisive action during tough times without diminishing your potential.
  • The Pacific Story of Success. Lara’s own compelling story of setting up a business as a one-man band, age 23, through to the sale of her 99% shareholding in 2008. She shares key lessons learned along the way as well as offering practical advice and tips to encourage any aspiring entrepreneur or business owner.

 

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My programmes
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Sales Acceleration for Growth

The special focus on sales will allow you to maximise the expertise of different players within your team, to build a sales culture and to free yourself from the relentless process of dependency on your own sales excellence.

Read more

Sales Acceleration for Growth Companies

Overview:

During Lara Morgan’s 99% ownership of Pacific Direct she was, to her surprise, recognised by Dun & Bradstreet as one of the fastest growing independently owned companies in Great Britain over a sustained period, 57Th fastest growing in 1997.

Lara started young, while at boarding school, by selling cigarettes to enhance her income. She learned early margin management, stock control and ultimately the punishing cost of distribution!

In this workshop Lara, who is a serial entrepreneur, will share the learning experiences she gained through selling initially in Hong Kong in a local sales force (none of whom spoke English well). She offered promotional giveaways to baby food promoters, promotional incentives to cigarette companies and executive gifting to Reuters. Lara then trained with Bell Canada Corporation in the Middle East (Dubai and Bahrain), leading the Gulf sales team selling, through campaign visits, yellow pages advertising space in six countries with 127 sales people and multiple nationalities during 1989-1990. Lara worked in freelance advertising sales in New Zealand, having rejected a job with Rank Xerox. This is all prior to establishing her own company, which means that Lara has a breadth of talent in sales and sales leadership.

Having founded and made the error of leading Pacific Direct sales for the first eight years, Lara needed to establish a sales force, grow internationally and ended up having nine International sales offices and two factories (China and Czech Republic.)

Outline:

The majority of the workshop will focus on the following topics:

  • Fundamental principles of creating value through a highly effective sales engine process.
  • Considerations and a review of where you are now with your sales focus?
  • Time spent thinking about what will be required from your sales effort to get to where you wish to be strategically in 3 -5 years.

You will gain tools to maximise the efficiency of your sales force and a review of your training approach to constantly developing the sales force. As well as learnings around the core reporting considerations to allow you to focus on best development for maximising profit and knowledge to improve company approach to the vital importance of selling and sales process and systems efficiencies.

Handouts include: knowing what kind of sales people you have: A Check List for Measuring the State of your Sales Engine.

Participants will be asked to share their greatest three concerns to Lara one week before the workshop so that she can customise her exchange according to the priorities of the majority.

Outcomes:

  • Learn how to review your sales approach to make it lean, effective and highly tuned.
  • Understand and apply a systematic method for putting together a sales training manual (sales bible).
  • Gain reporting frameworks that will allow you to drive your sales efforts in the right direction so that your sales teams are “help accountable” and enjoy the competitive process of selling to succeed.

Pre-work: You need to have mapped your sales engine (organizational chart of the sales function of your business.) You need to have scored the expertise within the:

  • Team
  • Processes you have embedded (or not)
  • Participants will also be asked to share their greatest three concerns to Lara one week before the session so that Lara can customise her exchange according to the priorities of the majority.

    You will leave realising that the energy you put into investing in your sales machine, into constant review, training and sharing of great practice, will pay dividends. The special focus on sales will allow you to maximise the expertise of different players within your team, to build a sales culture and to free yourself from the relentless process of dependency on your own sales excellence? Everyone is in sales.

Maximising the Value of Exit

Using Lara's experience of selling her own business, participants will learn how to prepare for the sales of their biggest asset and fundamental principles of creating value pre-going to market.

Read more

Maximising the Value of Exit

Overview:

During Lara Morgan’s 99% ownership of Pacific Direct she was approached several times to be bought out and to be merged. In 2004 she tried and failed to sell and finally exited Pacific Direct for £20.2million in April 2008 – lucky timing.

In this workshop Lara, who is a serial entrepreneur, will share the learning experiences she gained through exit discussions. She will also share her extensive study of the maximizing value in exit planning. Lara has gain her knowledge from the reading, course attendance at Stanford University and from her own tried and tested method for getting the right deal. Lara will provide due diligence frameworks and templates, she will share her information memorandum to give some context to the task of preparing your business sales document. Lara will also introduce questions you may wish to ask of yourself before making the final decision.

Advanced preparation and planning can add significant value to your company. Lara will teach the exit language you will be required to use during the exit phase, as well as discussing the emotional rollercoaster the process will be.

Failure to exit was an experience that Lara’s counts as priceless. It’s surprising the value you might add to your company by thinking and acting well in advance of your own departure, perhaps increasing your own happiness following a lifetime working.

Outline:

The majority of the workshop will focus on the following topics:

  • Fundamental principles of creating value pre-going to market.
  • Overview on how companies are generally and what is a typical schedule/timetable of the exit process.
  • Costs considerations and decisions that may impact your value.
  • A systematic method and approach to pre-exit preparation, including data room organisation and a reality check about the details of due diligence.
  • Pitfalls and surprises to avoid/plan for during and after the exit negotiations.

Time can be tailored to the agenda according to the group’s interests and requirements. An important, and often unconsidered, part of the exit planning process is what happens after the exit has taken place, this may well impact the exit timing and thinking.

Pre-work: prior to the workshop some key question will be circulated to all participants, these questions will self-sense check your approach to your business. Participants will also be asked to share their greatest personal concerns with Lara (one week prior to the workshop) so that shecan customise her session for the purposes of perhaps giving further options for consideration.

Outcomes:

  • Learn how to prepare for the sales of your biggest asset.
  • Understand and apply a systematic method for conducting a smooth exit process.
  • Apply a framework that allows you to stay in control of your own exit targets and understand the team you will need to build around you.
  • Leave having had a really good think about what the rough plan for your future is and when you might consider exiting or not.

Sales Acceleration for Growth

The special focus on sales will allow you to maximise the expertise of different players within your team, to build a sales culture and to free yourself from the relentless process of dependency on your own sales excellence.

Read more

Sales Acceleration for Growth Companies

Overview:

During Lara Morgan’s 99% ownership of Pacific Direct she was, to her surprise, recognised by Dun & Bradstreet as one of the fastest growing independently owned companies in Great Britain over a sustained period, 57Th fastest growing in 1997.

Lara started young, while at boarding school, by selling cigarettes to enhance her income. She learned early margin management, stock control and ultimately the punishing cost of distribution!

In this workshop Lara, who is a serial entrepreneur, will share the learning experiences she gained through selling initially in Hong Kong in a local sales force (none of whom spoke English well). She offered promotional giveaways to baby food promoters, promotional incentives to cigarette companies and executive gifting to Reuters. Lara then trained with Bell Canada Corporation in the Middle East (Dubai and Bahrain), leading the Gulf sales team selling, through campaign visits, yellow pages advertising space in six countries with 127 sales people and multiple nationalities during 1989-1990. Lara worked in freelance advertising sales in New Zealand, having rejected a job with Rank Xerox. This is all prior to establishing her own company, which means that Lara has a breadth of talent in sales and sales leadership.

Having founded and made the error of leading Pacific Direct sales for the first eight years, Lara needed to establish a sales force, grow internationally and ended up having nine International sales offices and two factories (China and Czech Republic.)

Outline:

The majority of the workshop will focus on the following topics:

  • Fundamental principles of creating value through a highly effective sales engine process.
  • Considerations and a review of where you are now with your sales focus?
  • Time spent thinking about what will be required from your sales effort to get to where you wish to be strategically in 3 -5 years.

You will gain tools to maximise the efficiency of your sales force and a review of your training approach to constantly developing the sales force. As well as learnings around the core reporting considerations to allow you to focus on best development for maximising profit and knowledge to improve company approach to the vital importance of selling and sales process and systems efficiencies.

Handouts include: knowing what kind of sales people you have: A Check List for Measuring the State of your Sales Engine.

Participants will be asked to share their greatest three concerns to Lara one week before the workshop so that she can customise her exchange according to the priorities of the majority.

Outcomes:

  • Learn how to review your sales approach to make it lean, effective and highly tuned.
  • Understand and apply a systematic method for putting together a sales training manual (sales bible).
  • Gain reporting frameworks that will allow you to drive your sales efforts in the right direction so that your sales teams are “help accountable” and enjoy the competitive process of selling to succeed.

Pre-work: You need to have mapped your sales engine (organizational chart of the sales function of your business.) You need to have scored the expertise within the:

  • Team
  • Processes you have embedded (or not)
  • Participants will also be asked to share their greatest three concerns to Lara one week before the session so that Lara can customise her exchange according to the priorities of the majority.

    You will leave realising that the energy you put into investing in your sales machine, into constant review, training and sharing of great practice, will pay dividends. The special focus on sales will allow you to maximise the expertise of different players within your team, to build a sales culture and to free yourself from the relentless process of dependency on your own sales excellence? Everyone is in sales.

Maximising the Value of Exit

Using Lara's experience of selling her own business, participants will learn how to prepare for the sales of their biggest asset and fundamental principles of creating value pre-going to market.

Read more

Maximising the Value of Exit

Overview:

During Lara Morgan’s 99% ownership of Pacific Direct she was approached several times to be bought out and to be merged. In 2004 she tried and failed to sell and finally exited Pacific Direct for £20.2million in April 2008 – lucky timing.

In this workshop Lara, who is a serial entrepreneur, will share the learning experiences she gained through exit discussions. She will also share her extensive study of the maximizing value in exit planning. Lara has gain her knowledge from the reading, course attendance at Stanford University and from her own tried and tested method for getting the right deal. Lara will provide due diligence frameworks and templates, she will share her information memorandum to give some context to the task of preparing your business sales document. Lara will also introduce questions you may wish to ask of yourself before making the final decision.

Advanced preparation and planning can add significant value to your company. Lara will teach the exit language you will be required to use during the exit phase, as well as discussing the emotional rollercoaster the process will be.

Failure to exit was an experience that Lara’s counts as priceless. It’s surprising the value you might add to your company by thinking and acting well in advance of your own departure, perhaps increasing your own happiness following a lifetime working.

Outline:

The majority of the workshop will focus on the following topics:

  • Fundamental principles of creating value pre-going to market.
  • Overview on how companies are generally and what is a typical schedule/timetable of the exit process.
  • Costs considerations and decisions that may impact your value.
  • A systematic method and approach to pre-exit preparation, including data room organisation and a reality check about the details of due diligence.
  • Pitfalls and surprises to avoid/plan for during and after the exit negotiations.

Time can be tailored to the agenda according to the group’s interests and requirements. An important, and often unconsidered, part of the exit planning process is what happens after the exit has taken place, this may well impact the exit timing and thinking.

Pre-work: prior to the workshop some key question will be circulated to all participants, these questions will self-sense check your approach to your business. Participants will also be asked to share their greatest personal concerns with Lara (one week prior to the workshop) so that shecan customise her session for the purposes of perhaps giving further options for consideration.

Outcomes:

  • Learn how to prepare for the sales of your biggest asset.
  • Understand and apply a systematic method for conducting a smooth exit process.
  • Apply a framework that allows you to stay in control of your own exit targets and understand the team you will need to build around you.
  • Leave having had a really good think about what the rough plan for your future is and when you might consider exiting or not.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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