Speaker Bio

Peter Fisk

Peter is a business and brand innovation expert.

He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business.  He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as a strategic consultant and energising speaker.

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Peter leads GeniusWorks, a business innovation specialist based in London, and  works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action.

His next book is “Gamechangers” …about the next generation of businesses – from Alibaba to Zipcars, Ashmei to Zynga – who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include “Creative Genius” bringing together entrepreneurs and artists, rockstars and rockets scientists,  in the essential guide to innovation for business leaders. “Marketing Genius” explores the left and right-brain approaches to competitive success (translated into 35 languages!), “Customer Genius” describes how to build a customer-centric business, “Business Genius” is about inspired leadership and strategy, whilst “People Planet Profit” explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, as well as SMEs and start-ups, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cinnamon Hotels, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his boutique consulting firm, GeniusWorks.

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My programmes
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Business Growth

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets.

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Business Growth

 

Overview:

This workshop explores how to do business with more intelligence and imagination. Peter Fisk will focus on how to achieve sustained growth and profitability. He will cover such topics as making sense of markets; expanding into new markets, effective branding, high-quality leadership and delivering exceptional returns to shareholders. Full of new ideas and smart tactics for businesses and managers who are stifled by inertia, this event is a perfect guide for anyone who wants to do business differently and profitably.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua - this event captures the best insights from around the world, and a new agenda for today's business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward - then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action. If you're serious about inspiring business growth within your organisation this is the event for you.

Outcomes:

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets understand the challenges of strategy and innovation, leadership and change as you grow your business and yourself learn how to deliver results that have extraordinary business, market and personal impact.

Business Growth

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets.

Read more

 

Business Growth

 

Overview:

This workshop explores how to do business with more intelligence and imagination. Peter Fisk will focus on how to achieve sustained growth and profitability. He will cover such topics as making sense of markets; expanding into new markets, effective branding, high-quality leadership and delivering exceptional returns to shareholders. Full of new ideas and smart tactics for businesses and managers who are stifled by inertia, this event is a perfect guide for anyone who wants to do business differently and profitably.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua - this event captures the best insights from around the world, and a new agenda for today's business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward - then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action. If you're serious about inspiring business growth within your organisation this is the event for you.

Outcomes:

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets understand the challenges of strategy and innovation, leadership and change as you grow your business and yourself learn how to deliver results that have extraordinary business, market and personal impact.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.