Speaker Bio

Peter Fisk

Peter Fisk is a global business thought leader on growth and innovation, customers and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands. Having trained as a nuclear physicist he went on to work with brands from Coca Cola to RedBull, Virgin to Vodafone. He is a professor at IE Business School where he leads their flagship executive leadership program, runs his own innovation company, GeniusWorks, and is director of Thinkers50 Global, which brings together the best ideas in business.

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Peter Fisk is a global thought leader in strategy, innovation and marketing. He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands.

He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win.

He is Director of Thinkers50 Global which brings together the best ideas in business by working with the world’s top academics and business leaders, and hosts the European Business Forum each year. He also features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander, Tata and Turkcell, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015.

His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation – and most recently “Creative Genius” defining what it takes to be Leonardo da Vinci in the 21st Century.

Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 30 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z.

Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a very cold Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer. And not forgetting, of course, Apple and Nespresso, Nike and Tesla!

Peter was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant.

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My programmes
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Business Growth

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets.

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Business Growth

 

Overview:

This workshop explores how to do business with more intelligence and imagination. Peter Fisk will focus on how to achieve sustained growth and profitability. He will cover such topics as making sense of markets; expanding into new markets, effective branding, high-quality leadership and delivering exceptional returns to shareholders. Full of new ideas and smart tactics for businesses and managers who are stifled by inertia, this event is a perfect guide for anyone who wants to do business differently and profitably.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua - this event captures the best insights from around the world, and a new agenda for today's business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward - then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action. If you're serious about inspiring business growth within your organisation this is the event for you.

Outcomes:

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets understand the challenges of strategy and innovation, leadership and change as you grow your business and yourself learn how to deliver results that have extraordinary business, market and personal impact.

Business Growth

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets.

Read more

 

Business Growth

 

Overview:

This workshop explores how to do business with more intelligence and imagination. Peter Fisk will focus on how to achieve sustained growth and profitability. He will cover such topics as making sense of markets; expanding into new markets, effective branding, high-quality leadership and delivering exceptional returns to shareholders. Full of new ideas and smart tactics for businesses and managers who are stifled by inertia, this event is a perfect guide for anyone who wants to do business differently and profitably.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua - this event captures the best insights from around the world, and a new agenda for today's business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward - then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action. If you're serious about inspiring business growth within your organisation this is the event for you.

Outcomes:

This workshop will aid participants to discover how to drive a more profitable, sustainable growth in today's fast-changing and connected markets understand the challenges of strategy and innovation, leadership and change as you grow your business and yourself learn how to deliver results that have extraordinary business, market and personal impact.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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