Speaker Bio

Peter Knight

Peter is a multi-award winning speaker and author of bestseller ‘HEMP – The Highly Effective Marketing Plan’. Peter has presented to audiences in 14 different countries as well as thousands of business owners across the UK.

Peter is founder of several businesses all of which focus on inspiring people and organisations to fulfil their potential. His HEMP workshop is one of his key models for assisting companies to get properly focussed on result based marketing.

Peter’s passion for learning and sharing continues unabated; he’s constantly adding to his material to ensure his presentations are current, relevant and specific for each audience.

My programmes
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HEMP for a Tougher Marketplace

HEMP is based on the processes used by some of the world’s leading advertising agencies and marketing led companies.  After this half day workshop, participants will have an individual, personal and highly effective marketing plan for their business.

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HEMP for a Tougher Marketplace

Overview:

Everyday millions of pounds are wasted on advertising and other communications – money that would have been saved with proper planning.  Often, many companies fail to establish exactly the return they’re seeking from marketing initiatives.  Frequently there is little appreciation of the difference between strategic and tactical marketing, indeed marketing jargon such as brand, territory, personality, etc. hinders understanding more than it helps.

Outline:

Tougher times require more sales from less expenditure.  Peter has taken his very popular HEMP (The Highly Effective Marketing Plan) workshop and updated it to focus businesses on cost effective initiatives that will generate business in a tougher economic climate. The workshop includes a number of new case studies which feature marketing ideas with little or no cost and with a high level of interactivity will cause participants to see ideas they can immediately implement within their own businesses.

HEMP is based on the processes used by some of the world’s leading advertising agencies and marketing led companies.  After this half day workshop, participants will have an individual, personal and highly effective marketing plan for their business.

HEMP for a Tougher Marketplace

HEMP is based on the processes used by some of the world’s leading advertising agencies and marketing led companies.  After this half day workshop, participants will have an individual, personal and highly effective marketing plan for their business.

Read more

HEMP for a Tougher Marketplace

Overview:

Everyday millions of pounds are wasted on advertising and other communications – money that would have been saved with proper planning.  Often, many companies fail to establish exactly the return they’re seeking from marketing initiatives.  Frequently there is little appreciation of the difference between strategic and tactical marketing, indeed marketing jargon such as brand, territory, personality, etc. hinders understanding more than it helps.

Outline:

Tougher times require more sales from less expenditure.  Peter has taken his very popular HEMP (The Highly Effective Marketing Plan) workshop and updated it to focus businesses on cost effective initiatives that will generate business in a tougher economic climate. The workshop includes a number of new case studies which feature marketing ideas with little or no cost and with a high level of interactivity will cause participants to see ideas they can immediately implement within their own businesses.

HEMP is based on the processes used by some of the world’s leading advertising agencies and marketing led companies.  After this half day workshop, participants will have an individual, personal and highly effective marketing plan for their business.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

My areas of expertise