Speaker Bio

Philip Hesketh

Philip is a multiple award-winning professional speaker on the psychology of persuasions and influence. He helps people improve their relationships and increase their sales.

He is a Psychology graduate from Newcastle University and a Sales graduate from Procter & Gamble. In 1986 he was the creator, New Business Director and Managing Partner of an advertising agency, Advertising Principles. He sold his interest in the business after 17 consecutive years of growth with the agency billing £48m and employing 150 people. Having spent his entire working life studying and practising influence and persuasion he now speaks on ‘The Psychology of Persuasion’.

His book “Life’s A Game So Fix The Odds” is a Number 1 Amazon Best Seller. He was appointed Visiting Professor at Newcastle University in September 2008. He has been working with TEC and Vistage since 2004.

My programmes
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How to Sell More and Delight Your Clients and Customers - Keynote

This keynote offers well-researched techniques that increase average order value and maximise income from current clients.

Read more

 

How to Sell More and Delight Your Clients and Customers - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
How do you maximise income from current clients and have them delighted at what they have bought? Through understanding the psychology behind "Do you want fries with that?" and the psychology of how we choose, Philip offers well-researched techniques that increase average order value and have your clients and customers choosing what you want them to choose, but leaving them feeling they chose.

How to Hold High Prices - Keynote

An increasingly popular keynote on how and why people pay a premium, and how to make them feel good about it. A purposeful and practical view on business relationships.

Read more

 

How to Hold High Prices - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
An increasingly popular keynote speech on how and why people pay a premium, and how to make them feel good about paying a high price. An amusing talk with wry observations on Business Class travel, luxury goods and premium brands with a thought provoking observation on the concept of 'WIN-WIN'. This keynote is guaranteed to leave audiences with a more purposeful and practical view on business relationships.

The Good-to-Great Graduation - Keynote

A challenging but amusing look at what happened to The Roman Empire, Marks & Spencer and The Beatles and what companies and individuals need to do to ensure they move from Good-to-Great.

Read more

 

The Good-to-Great Graduation - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
The only thing that is constant is change. A challenging but highly amusing look at what happened to The Roman Empire, Marks & Spencer, Gerald Ratner, Enron and The Beatles  and what companies and individuals need to do to ensure they move from Good-to-Great.

The Psychology of Persuasion and Influence - Keynote

Participants will leave this keynote with a deeper understanding of how to influence people, improve their relationships and with a smile on their faces.

Read more

 

The Psychology of Persuasion and Influence - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
Through understanding our ‘Psychological Drivers’ we learn to persuade and influence people through asking what Philip calls the ‘Killer Questions’. Participants from all walks of life go away from this keynote with a deeper understanding of how to influence people, what to do improve all their relationships and a smile on their faces.

The Rules for Discounting and How to Hold High Prices

A highly interactive workshop where each participant is given the opportunity to understand what ‘WIN-WIN’ means, how, when (and if) to hold prices and how, as a result, to make more money.

Read more

The Rules for Discounting and How to Hold High Prices

Overview:

In this workshop Philip shares with participants the ‘Rules for Discounting’ and how to hold high prices. He explains how and why premium brands work and the real meaning of ‘WIN-WIN’. With more thought provoking and ‘can-use-tomorrow’ tips you will be bound to review your outlook on pricing, objections and the potential complacency in your business.

 

This workshop will examine:

  • The difference between value, cost, price and worth and how to hold high prices.
  • The ‘Rules’ for Discounting’ .
  • How to handle objections on price.
  • ‘Relationship Negotiation’ and the real meaning of ‘WIN-WIN’.

 

Approach:A highly interactive workshop where each participant is given the opportunity to understand what ‘WIN-WIN’ means, how, when (and if) to hold prices and how, as a result, to make more money. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

The Psychology of Persuasion and Influence

In this engaging and interactive workshop Philip shares with participants the seven psychological ‘REASONS’ why your customers and clients buy your products, services and ideas.

Read more

The Psychology of Persuasion and Influence

Overview:

In this engaging and interactive workshop Philip shares with participants the seven psychological ‘REASONS’ why your customers and clients buy your products, services and ideas. He takes you through the persuasion process and explains not only the five keys to persuasion but also how memory works, how emotional negotiation works and gives participants thought provoking and ‘can-use-tomorrow’ tips that guarantee you will save money and make money as a result of this workshop.

This workshop will examine:

  • The seven psychological reasons why people buy your product or service and what to do to improve the way you promote your company.
  • How relationships are developed and how to turn those relationships into profitable partnerships.
  • The five keys to persuasion.
  • The ‘Top Ten Killer Questions’ to help you develop your relationships.

Approach:
A highly interactive workshop where each participant is given the opportunity to develop the tools to become more persuasive, promote their business better and make more money. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

This workshop is also suitable for a half day retreat.

Selling in a Recession

In this highly interactive workshop Philip shares with participants the ‘extra ingredient’ to be successful in the current economy and beyond, including how to understand what ‘Intellectual Trust’ is.

Read more

Selling in a Recession.

What Works and What Doesn’t.

Overview:

Most of today’s business to business sales people have never sold in an economic down turn and many of today’s business leaders have not experienced the ramifications of one either.

In this workshop Philip shares with participants the ‘extra ingredient’ to be successful in the current economy and beyond. He argues that there is more to a successful business than working harder to get new customers. He draws the comparison between M&S, the Roman Empire, The Beatles and Gerald Ratner and shows exactly how to develop the ‘extra ingredient’ of ‘Intellectual Trust’ to grow through a recession as his own business did.

This workshop will examine:

  • How and why ‘If you always do what you’ve always done’ and ‘If it ain’t broke don’t fix it’ is the first step to failure.
  • How and why in a downturn decisions take longer, are more often handled by committee and people look for low risk.
  • Verisimilitude, the role of confidence and what to do to ensure all your relationships (both internally and externally) improve so you become more successful.
  • The real meaning of ‘WIN-WIN’.
  • The importance of efficacy.

Approach:

A highly interactive workshop where each participant is given the opportunity to understand what ‘Intellectual Trust’ is, what ‘WIN-WIN’ means and how, as a result, to make more money in hard times. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

This workshop is also suitable for a half day retreat.

Presentation Skills

This workshop allows each participant to develop their own presentation skills through learning not just presentation ‘techniques’ but also how people are interested and engaged.

Read more

Presentation Skills

Overview:
This is an interactive workshop that allows each participant to develop their own presentation skills through learning not just presentation ‘techniques’ but also how people are interested and engaged, how they learn and how they can be ‘led’ so that they think and do - and remember - what you want them to.

The key focus is on each participant being measurably better at ensuring their audience ‘get it’ through understanding fully what the PURPOSE of the presentation is and then planning the ‘ABC’.

A is for the Action you want people to take, B is the Benefit to them in taking that action and C is the Consequence of taking the action. Each participant makes two presentations to last 90 seconds.

Through understanding the results of comprehensive research on how memory works, how learning works and why PowerPoint doesn’t work, we look at how to avoid ‘Death by PowerPoint’ and that LESS IS MORE. We look at techniques such as how to engage an audience who don’t necessarily feel comfortable at participating, body language, the importance of the eyes, the hands, of ‘leading’ the audience, how to control nervous tension, what to do when you miss out part of your planned speech, how to handle questions and so on.

We also talk about the role of the subconscious brain and that even talking 1-to-1; the other person is not listening all the time so you need to repeat your main points.

The workshop is run by a full time professional speaker who not only makes his living from making presentations - and running courses on how to be more persuasive and influential - but whose background is in successfully making presentations in his former career in advertising.

The Rules for Discounting and How to Hold High Prices

A highly interactive workshop where each participant is given the opportunity to understand what ‘WIN-WIN’ means, how, when (and if) to hold prices and how, as a result, to make more money.

Read more

The Rules for Discounting and How to Hold High Prices

Overview:

In this workshop Philip shares with participants the ‘Rules for Discounting’ and how to hold high prices. He explains how and why premium brands work and the real meaning of ‘WIN-WIN’. With more thought provoking and ‘can-use-tomorrow’ tips you will be bound to review your outlook on pricing, objections and the potential complacency in your business.

 

This workshop will examine:

  • The difference between value, cost, price and worth and how to hold high prices.
  • The ‘Rules’ for Discounting’ .
  • How to handle objections on price.
  • ‘Relationship Negotiation’ and the real meaning of ‘WIN-WIN’.

 

Approach:A highly interactive workshop where each participant is given the opportunity to understand what ‘WIN-WIN’ means, how, when (and if) to hold prices and how, as a result, to make more money. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

The Psychology of Persuasion and Influence

In this engaging and interactive workshop Philip shares with participants the seven psychological ‘REASONS’ why your customers and clients buy your products, services and ideas.

Read more

The Psychology of Persuasion and Influence

Overview:

In this engaging and interactive workshop Philip shares with participants the seven psychological ‘REASONS’ why your customers and clients buy your products, services and ideas. He takes you through the persuasion process and explains not only the five keys to persuasion but also how memory works, how emotional negotiation works and gives participants thought provoking and ‘can-use-tomorrow’ tips that guarantee you will save money and make money as a result of this workshop.

This workshop will examine:

  • The seven psychological reasons why people buy your product or service and what to do to improve the way you promote your company.
  • How relationships are developed and how to turn those relationships into profitable partnerships.
  • The five keys to persuasion.
  • The ‘Top Ten Killer Questions’ to help you develop your relationships.

Approach:
A highly interactive workshop where each participant is given the opportunity to develop the tools to become more persuasive, promote their business better and make more money. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

This workshop is also suitable for a half day retreat.

Selling in a Recession

In this highly interactive workshop Philip shares with participants the ‘extra ingredient’ to be successful in the current economy and beyond, including how to understand what ‘Intellectual Trust’ is.

Read more

Selling in a Recession.

What Works and What Doesn’t.

Overview:

Most of today’s business to business sales people have never sold in an economic down turn and many of today’s business leaders have not experienced the ramifications of one either.

In this workshop Philip shares with participants the ‘extra ingredient’ to be successful in the current economy and beyond. He argues that there is more to a successful business than working harder to get new customers. He draws the comparison between M&S, the Roman Empire, The Beatles and Gerald Ratner and shows exactly how to develop the ‘extra ingredient’ of ‘Intellectual Trust’ to grow through a recession as his own business did.

This workshop will examine:

  • How and why ‘If you always do what you’ve always done’ and ‘If it ain’t broke don’t fix it’ is the first step to failure.
  • How and why in a downturn decisions take longer, are more often handled by committee and people look for low risk.
  • Verisimilitude, the role of confidence and what to do to ensure all your relationships (both internally and externally) improve so you become more successful.
  • The real meaning of ‘WIN-WIN’.
  • The importance of efficacy.

Approach:

A highly interactive workshop where each participant is given the opportunity to understand what ‘Intellectual Trust’ is, what ‘WIN-WIN’ means and how, as a result, to make more money in hard times. Philip speaks in a style that has been described as both ‘enlightening and entertaining’.

This workshop is also suitable for a half day retreat.

Presentation Skills

This workshop allows each participant to develop their own presentation skills through learning not just presentation ‘techniques’ but also how people are interested and engaged.

Read more

Presentation Skills

Overview:
This is an interactive workshop that allows each participant to develop their own presentation skills through learning not just presentation ‘techniques’ but also how people are interested and engaged, how they learn and how they can be ‘led’ so that they think and do - and remember - what you want them to.

The key focus is on each participant being measurably better at ensuring their audience ‘get it’ through understanding fully what the PURPOSE of the presentation is and then planning the ‘ABC’.

A is for the Action you want people to take, B is the Benefit to them in taking that action and C is the Consequence of taking the action. Each participant makes two presentations to last 90 seconds.

Through understanding the results of comprehensive research on how memory works, how learning works and why PowerPoint doesn’t work, we look at how to avoid ‘Death by PowerPoint’ and that LESS IS MORE. We look at techniques such as how to engage an audience who don’t necessarily feel comfortable at participating, body language, the importance of the eyes, the hands, of ‘leading’ the audience, how to control nervous tension, what to do when you miss out part of your planned speech, how to handle questions and so on.

We also talk about the role of the subconscious brain and that even talking 1-to-1; the other person is not listening all the time so you need to repeat your main points.

The workshop is run by a full time professional speaker who not only makes his living from making presentations - and running courses on how to be more persuasive and influential - but whose background is in successfully making presentations in his former career in advertising.

How to Sell More and Delight Your Clients and Customers - Keynote

This keynote offers well-researched techniques that increase average order value and maximise income from current clients.

Read more

 

How to Sell More and Delight Your Clients and Customers - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
How do you maximise income from current clients and have them delighted at what they have bought? Through understanding the psychology behind "Do you want fries with that?" and the psychology of how we choose, Philip offers well-researched techniques that increase average order value and have your clients and customers choosing what you want them to choose, but leaving them feeling they chose.

How to Hold High Prices - Keynote

An increasingly popular keynote on how and why people pay a premium, and how to make them feel good about it. A purposeful and practical view on business relationships.

Read more

 

How to Hold High Prices - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
An increasingly popular keynote speech on how and why people pay a premium, and how to make them feel good about paying a high price. An amusing talk with wry observations on Business Class travel, luxury goods and premium brands with a thought provoking observation on the concept of 'WIN-WIN'. This keynote is guaranteed to leave audiences with a more purposeful and practical view on business relationships.

The Good-to-Great Graduation - Keynote

A challenging but amusing look at what happened to The Roman Empire, Marks & Spencer and The Beatles and what companies and individuals need to do to ensure they move from Good-to-Great.

Read more

 

The Good-to-Great Graduation - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
The only thing that is constant is change. A challenging but highly amusing look at what happened to The Roman Empire, Marks & Spencer, Gerald Ratner, Enron and The Beatles  and what companies and individuals need to do to ensure they move from Good-to-Great.

The Psychology of Persuasion and Influence - Keynote

Participants will leave this keynote with a deeper understanding of how to influence people, improve their relationships and with a smile on their faces.

Read more

 

The Psychology of Persuasion and Influence - Keynote

 

A keynote is a speech or presentation that establishes the main underlying theme of a conference or event, usually to a large audience and lasting approximately 45 minutes.

Although every keynote presentation of Philip’s is highly tailored, each one has at its base the psychology of persuasion and how to develop your business and increase sales. In addition, Philip has a wealth of material from which clients can select like pizza toppings, adding their own personal preferences to make the programme individual to their company and its objectives.

Outline:
Through understanding our ‘Psychological Drivers’ we learn to persuade and influence people through asking what Philip calls the ‘Killer Questions’. Participants from all walks of life go away from this keynote with a deeper understanding of how to influence people, what to do improve all their relationships and a smile on their faces.

This speaker currently has no retreats. Please check back soon.