Unleashing The Power of Purpose
This session will explore why the future of successful business transformation is moving beyond traditional notions of ‘burning platforms’ towards more passionate and purposeful ‘burning ambitions’ and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation, and growth..
Part 1. On Purpose: Why purpose matters now more than ever for your consumers, employees and communities.
- What Is it?
- Why Now?
- Who Cares?
- Why Should I?
“Purposeful Flavours” - A group exercise to explore and understand the wide variety of different perspectives and possibilities of how leading businesses are defining their purpose.
Part 2. Purpose In Practice: Where to look, what to ask, how to listen and most importantly how to leverage your purpose.
- Purposeful Tools and Techniques (eg ‘reason, difference, way - cultural sounding’ etc)
- Case Study: J.W Lees & Co Brewers
“A Pint of Purpose” - A group exercise to discuss and deconstruct the J.W Lees case study to identify the 10 key practices of highly purposeful companies.
Part 3. Unleashing Our Purpose: How to unleash your purpose to simply, unify, amplify and transform your business.
A final exercise for group to work with one or two pre-agreed purposeful challenges of members companies using the tools, techniques and 10 key purposeful practices.