Ralph Ardill | Vistage UK
Speaker Bio

Ralph Ardill

Ralph Ardill is one of the pioneers and leading authorities on Experiential Branding.

He consults to some of the world’s leading brands, including Carlsberg, Ford, Ericsson, Coca-Cola, Barclays, Sky, Tate Modern and CBRE on how to best to bring their brands to life inside and outside their organisations and is an accomplished writer, speaker and consultant.

In 1995 Ralph wrote one of the first books on Experiential Branding – simply entitled ‘Experience’ and was also the author of a master-class on Experience Design for the UK Design Council.

Ralph has a been a judge of the highly influential Cool Brands Council – a leading authority on branding, consumer trends and design as well as a special advisor to the Royal Society of Arts and the Parliamentary Design Group and is currently a Visiting Fellow for York St John University.

Following spells as a Business Analyst for Laura Ashley, a Brand Manager for CBS Record and devising global Corporate Identity programmes for Enterprise IG Ralph then spent over a decade as Marketing and Strategic Planning Director of Imagination – one of the world’s most successful and admired creative consultancies – where he was the inspiration and driving force behind Imagination’s Brand Experience offer and where he personally led the development of the world-class Guinness Storehouse brand centre in Dublin.

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Since 2006 Ralph has working as an independent consultant to help his clients – from ambitious SMEs to global power brands – achieve smarter, faster and more cost-effective business growth through people-centred, brand-led, design-inspired transformation their total brand experience.

An approach based on Ralph’s highly powerful and pragmatic fusion of best-practice management consulting, brand strategy, experience design and change management.

Typical Speech Topics:

Change For The Better – Why 70% of all change fails and how you can beat the odds

Branding On Purpose – Unleashing the power of purpose to transform your business

Reality Check For Branding – How to get the kind of branding all the text books promise

Collaboration: Myths & Realities – What collaboration really means and how to make it work

What’s the Story? – From selling to storytelling – winning in the new brand storyscape

Living the Brand – How to ensure your people truly value your values and live your brand

Accredited speaker – Q4 2015-16

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My programmes
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Unleashing The Power of Purpose

This session will explore why the future of successful business transformation is moving beyond traditional notions and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation and growth.

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Unleashing The Power of Purpose

Overview:

This session will explore why the future of successful business transformation is moving beyond traditional notions of ‘burning platforms’ towards more passionate and purposeful ‘burning ambitions’ and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation, and growth..

Outline:

Part 1. On Purpose: Why purpose matters now more than ever for your consumers, employees and communities.

  • What Is it?
  • Why Now?
  • Who Cares?
  • Why Should I?

“Purposeful Flavours” - A group exercise to explore and understand the wide variety of different perspectives and possibilities of how leading businesses are defining their purpose.

Part 2. Purpose In Practice: Where to look, what to ask, how to listen and most importantly how to leverage your purpose.

  • Purposeful Tools and Techniques (eg ‘reason, difference, way - cultural sounding’ etc)
  • Case Study: J.W Lees & Co Brewers

“A Pint of Purpose” - A group exercise to discuss and deconstruct the J.W Lees case study to identify the 10 key practices of highly purposeful companies.

Part 3. Unleashing Our Purpose: How to unleash your purpose to simply, unify, amplify and transform your business.

A final exercise for group to work with one or two pre-agreed purposeful challenges of members companies using the tools, techniques and 10 key purposeful practices.

Unleashing The Power of Purpose

This session will explore why the future of successful business transformation is moving beyond traditional notions and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation and growth.

Read more

Unleashing The Power of Purpose

Overview:

This session will explore why the future of successful business transformation is moving beyond traditional notions of ‘burning platforms’ towards more passionate and purposeful ‘burning ambitions’ and how you can understand, unlock and unleash the power of purpose in your own business to drive future innovation, and growth..

Outline:

Part 1. On Purpose: Why purpose matters now more than ever for your consumers, employees and communities.

  • What Is it?
  • Why Now?
  • Who Cares?
  • Why Should I?

“Purposeful Flavours” - A group exercise to explore and understand the wide variety of different perspectives and possibilities of how leading businesses are defining their purpose.

Part 2. Purpose In Practice: Where to look, what to ask, how to listen and most importantly how to leverage your purpose.

  • Purposeful Tools and Techniques (eg ‘reason, difference, way - cultural sounding’ etc)
  • Case Study: J.W Lees & Co Brewers

“A Pint of Purpose” - A group exercise to discuss and deconstruct the J.W Lees case study to identify the 10 key practices of highly purposeful companies.

Part 3. Unleashing Our Purpose: How to unleash your purpose to simply, unify, amplify and transform your business.

A final exercise for group to work with one or two pre-agreed purposeful challenges of members companies using the tools, techniques and 10 key purposeful practices.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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