Speaker Bio

Rowan Jackson

Rowan is a strategy development and implementation specialist and executive team facilitator and has worked both as a consultant and as a change management practitioner in companies.  He partners with a number of clients in implementing strategy and developing specific skills that drive business plans.  He has facilitated executive teams in over 400 workshops over the last 10 years. He assists clients to achieve breakthrough results by the effective implementation of change.

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Rowan has had two careers; the first, 20 years in the Royal Marines where, among many accomplishments mainly in Commando units, he spent two years in The Royal Household working for HRH The Duke of Edinburgh.

In 1989, Rowan joined the Board of a division of Y.J. Lovell plc. After an MBA at Cranfield he worked in change management and learning and development roles.  At Forum Europe Limited he worked with clients to implement strategic change to improve organisational and individual performance.  He developed specific expertise in coaching, customer driven leadership, M & A, team skills, process improvement, customer service, managing across cultures, sales management, negotiations and sales.  Rowan’s last corporate role was Managing Director for Wunderman Cato Johnson EMEA, (part of Young & Rubicam) responsible for the change process for 2100 people in 34 offices in 21 countries.

He coached the executive, developed skills of senior management and facilitated meetings of up to 200 people. During the takeover by WPP, he led the merger process.

Rowan is a Chartered Fellow of the CIPD and a Fellow of the RSA, an NLP business practitioner and a Founder Member of the Association for Coaching.  In 2001 Rowan founded Change Masters International (CMI) a company that specialises in the implementation of strategy and employs over 180 Associates in Strategy Implementation, M & A and change projects all over the world.  CMI has a proven methodology for change that has produced outstanding results for clients.

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My programmes
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Customer Value

Rowan Jackson has been engaging audiences, on public and private platforms, for over 20 years about Customer Value and how organisations create it, measure it and – in many cases – destroy it.

Read more

Customer Value

Rowan Jackson has been engaging audiences, on public and private platforms, for over 20 years about Customer Value and how organisations create it, measure it and – in many cases – destroy it.

Specifically Rowan speaks about:

  • How to ensure you understand what is of value to your clients.
  • How organisations measure the value of their strategic accounts and the value they deliver to them.
  • How to use improving value as a strategy differentiator both in the formulation and execution phases.
  • Using value to retain employees and improve cross-functional relationships.
  • What it takes to change your business to be an organisation driven by Customer Value.

20+ years an advisor to CEOs and top executives in 25 countries, Rowan is well placed to inspire your group and engage them in conversation about how a value driven focus leads to improved results. Drawing on real-life business examples, academic insights and management lessons from the armed forces, Rowan offers versatile insights solidly anchored in the premise that successful execution is as important as the right strategy. With successful careers in both the armed forces and business, Rowan also has powerful messages about the leadership required to enable organisations to drive the concept of Customer Value throughout the organisation successfully.

Rowan is the founder and CEO of CMI Strategy, a boutique strategy consultancy that develops and implements effective, differentiable strategy. CMI Strategy has clients across the globe and has helped many organisations over the past 14 years to achieve great results through structured research, analysis, design and rigorous implementation. Rowan is currently researching how High Performance Organisations create value for their customers, and thus for their owners.

Rowan delivers keynotes and is also often invited to facilitate large audiences including panel discussions. Rowan’s keynotes are highly bespoke, and he is available to discuss his specific contribution in the context of the meeting objectives. Rowan is equally happy to facilitate panel discussions and design and deliver workshops. He strongly believes that audience engaging event formats that engage significantly increase the value of meetings and his keynotes are designed to stimulate debate with the audiences.

Getting Growth Going

This interactive workshop focuses on actions companies need to take to grow the top line, including building a sales force that delivers and cutting out anything that doesn't add value.

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Getting Growth Going

 

Overview:

In his famous book “Good to Great”, Jim Collins pointed out that getting the right growth method in place is critical and is the first responsibility of every senior executive. Companies can grow profits by growing the top line or by cutting costs.

In this interactive workshop Rowan focuses on the actions companies need to take to grow the top line, including building a sales force that delivers, cutting out anything that does not add value to customers, focusing on the customer experience and improving marketing. This workshop focuses on the top line to achieve successful business growth outcomes.

Outline:

      • Introduction to Growth: treated well: treated poorly.
      • What a Customer Experience looks like.
      • Customers: customer expectations, value, ideal customer and a repeatable and scalable value proposition.
      • People: leadership, sales skills, delivery.
      • Processes: recruiting, leadership alignment, sales processes, touchline map, bee dance and CPI.
      • Getting it right: case study.

The second half will consist of creating a growth plan using a Dynamic Model. Colleagues will play the role of devils’ advocates and give feedback.

Outcomes:

  • Understand the Customer Experience (CE) and the benefits it brings.
  • Learn what creating a customer experience involves: Customers, People and Processes.
  • Compare the CE to what is done today in their own companies.
  • Study a case of successful implementation of a CE growth culture.
  • Create an action plan for each business.

The Dynamic Scorecard

This workshop focuses on using a scorecard to achieve successful business outcomes, including how to implement a scorecard and drafting one for your own business.

Read more

 

The Dynamic Scorecard

 

Overview:

Since 1992, when Kaplan and Norton invented the Balanced Scorecard, many companies have used scorecards to assist their strategy execution. Today, many start-up companies place a scorecard at the centre of their plans for rapid growth; some even use them in presenting a business plan to potential investors. Others use them to keep their execution on track.

Scorecards have been used because leaders have often had difficulty in execution, and yet sadly, their own inability to execute a scorecard has created failures with them. The Balanced Scorecard Hall of Fame has over 100 companies that have achieved breakthrough results using a scorecard. This workshop focuses on using a scorecard to achieve successful business outcomes.

Outline:

    • Background: why a scorecard is needed.
    • What it looks like.
    • Case studies exercise.
    • How to implement a scorecard, key steps and pitfalls; drafting one for your own business.

Outcomes:

    • To learn the Five Bare Essentials.
    • To create an Action Plan for your business ready to implement the Five Bare Essentials.
    • You will have an action plan for your own company’s strategy implementation.

Strategy Implementation: The Five Bare Essentials

Rowan shares how some of the top performing companies implement what sets them apart and how you can as well.

Read more

 

Strategy Implementation: The Five Bare Essentials

 

Overview:

In today’s business environment, High Performance Organisations know how to implement their strategy more effectively than their competitors. By doing so they are able to grow faster, be much more profitable and gain market share. Rowan shares his experience of how some of the top performing companies (big and small) implement, what sets them apart and assists you to complete a 5 point action plan for your business.

This workshop will look address problems such as:

  • Less than 50% of companies have a truly differentiating strategy (Porter).
  • Less than 10% of companies with a strategy are able to implement effectively (Fortune).
  • Many strategy implementations efforts run out of steam.
  • Execution is a major issue for most CEOs, yet few know how to do it really well.
  • Alignment of people behind a common focus is very hard to achieve.

Before the workshop you are asked to complete a 2 page assessment of your company. The workshop will consist of engaging small group exercises and an interactive introduction to the Five Bare Essentials with real examples from top companies to demonstrate how any organisation can implement strategy effectively. You will then work in small groups to create an Action Plan for your business, before finishing with a summary of benefit to the whole group.

Outline:

1. Why execution fails: The key factors; easy ways to avoid failure.

2. The Five Bare Essentials:

  • Initiate a differentiating strategy through executive leadership.
  • Measurement.
  • Critical Mass: Roll out the strategy to all your people.
  • Communicate to build engagement.
  • Process and Project Improvement.

Outcomes:

  • To learn the Five Bare Essentials.
  • To create an Action Plan for your business ready to implement the Five Bare Essentials.
  • You will have an action plan for your own company’s strategy implementation.

Getting Growth Going

This interactive workshop focuses on actions companies need to take to grow the top line, including building a sales force that delivers and cutting out anything that doesn't add value.

Read more

 

Getting Growth Going

 

Overview:

In his famous book “Good to Great”, Jim Collins pointed out that getting the right growth method in place is critical and is the first responsibility of every senior executive. Companies can grow profits by growing the top line or by cutting costs.

In this interactive workshop Rowan focuses on the actions companies need to take to grow the top line, including building a sales force that delivers, cutting out anything that does not add value to customers, focusing on the customer experience and improving marketing. This workshop focuses on the top line to achieve successful business growth outcomes.

Outline:

      • Introduction to Growth: treated well: treated poorly.
      • What a Customer Experience looks like.
      • Customers: customer expectations, value, ideal customer and a repeatable and scalable value proposition.
      • People: leadership, sales skills, delivery.
      • Processes: recruiting, leadership alignment, sales processes, touchline map, bee dance and CPI.
      • Getting it right: case study.

The second half will consist of creating a growth plan using a Dynamic Model. Colleagues will play the role of devils’ advocates and give feedback.

Outcomes:

  • Understand the Customer Experience (CE) and the benefits it brings.
  • Learn what creating a customer experience involves: Customers, People and Processes.
  • Compare the CE to what is done today in their own companies.
  • Study a case of successful implementation of a CE growth culture.
  • Create an action plan for each business.

The Dynamic Scorecard

This workshop focuses on using a scorecard to achieve successful business outcomes, including how to implement a scorecard and drafting one for your own business.

Read more

 

The Dynamic Scorecard

 

Overview:

Since 1992, when Kaplan and Norton invented the Balanced Scorecard, many companies have used scorecards to assist their strategy execution. Today, many start-up companies place a scorecard at the centre of their plans for rapid growth; some even use them in presenting a business plan to potential investors. Others use them to keep their execution on track.

Scorecards have been used because leaders have often had difficulty in execution, and yet sadly, their own inability to execute a scorecard has created failures with them. The Balanced Scorecard Hall of Fame has over 100 companies that have achieved breakthrough results using a scorecard. This workshop focuses on using a scorecard to achieve successful business outcomes.

Outline:

    • Background: why a scorecard is needed.
    • What it looks like.
    • Case studies exercise.
    • How to implement a scorecard, key steps and pitfalls; drafting one for your own business.

Outcomes:

    • To learn the Five Bare Essentials.
    • To create an Action Plan for your business ready to implement the Five Bare Essentials.
    • You will have an action plan for your own company’s strategy implementation.

Strategy Implementation: The Five Bare Essentials

Rowan shares how some of the top performing companies implement what sets them apart and how you can as well.

Read more

 

Strategy Implementation: The Five Bare Essentials

 

Overview:

In today’s business environment, High Performance Organisations know how to implement their strategy more effectively than their competitors. By doing so they are able to grow faster, be much more profitable and gain market share. Rowan shares his experience of how some of the top performing companies (big and small) implement, what sets them apart and assists you to complete a 5 point action plan for your business.

This workshop will look address problems such as:

  • Less than 50% of companies have a truly differentiating strategy (Porter).
  • Less than 10% of companies with a strategy are able to implement effectively (Fortune).
  • Many strategy implementations efforts run out of steam.
  • Execution is a major issue for most CEOs, yet few know how to do it really well.
  • Alignment of people behind a common focus is very hard to achieve.

Before the workshop you are asked to complete a 2 page assessment of your company. The workshop will consist of engaging small group exercises and an interactive introduction to the Five Bare Essentials with real examples from top companies to demonstrate how any organisation can implement strategy effectively. You will then work in small groups to create an Action Plan for your business, before finishing with a summary of benefit to the whole group.

Outline:

1. Why execution fails: The key factors; easy ways to avoid failure.

2. The Five Bare Essentials:

  • Initiate a differentiating strategy through executive leadership.
  • Measurement.
  • Critical Mass: Roll out the strategy to all your people.
  • Communicate to build engagement.
  • Process and Project Improvement.

Outcomes:

  • To learn the Five Bare Essentials.
  • To create an Action Plan for your business ready to implement the Five Bare Essentials.
  • You will have an action plan for your own company’s strategy implementation.

Customer Value

Rowan Jackson has been engaging audiences, on public and private platforms, for over 20 years about Customer Value and how organisations create it, measure it and – in many cases – destroy it.

Read more

Customer Value

Rowan Jackson has been engaging audiences, on public and private platforms, for over 20 years about Customer Value and how organisations create it, measure it and – in many cases – destroy it.

Specifically Rowan speaks about:

  • How to ensure you understand what is of value to your clients.
  • How organisations measure the value of their strategic accounts and the value they deliver to them.
  • How to use improving value as a strategy differentiator both in the formulation and execution phases.
  • Using value to retain employees and improve cross-functional relationships.
  • What it takes to change your business to be an organisation driven by Customer Value.

20+ years an advisor to CEOs and top executives in 25 countries, Rowan is well placed to inspire your group and engage them in conversation about how a value driven focus leads to improved results. Drawing on real-life business examples, academic insights and management lessons from the armed forces, Rowan offers versatile insights solidly anchored in the premise that successful execution is as important as the right strategy. With successful careers in both the armed forces and business, Rowan also has powerful messages about the leadership required to enable organisations to drive the concept of Customer Value throughout the organisation successfully.

Rowan is the founder and CEO of CMI Strategy, a boutique strategy consultancy that develops and implements effective, differentiable strategy. CMI Strategy has clients across the globe and has helped many organisations over the past 14 years to achieve great results through structured research, analysis, design and rigorous implementation. Rowan is currently researching how High Performance Organisations create value for their customers, and thus for their owners.

Rowan delivers keynotes and is also often invited to facilitate large audiences including panel discussions. Rowan’s keynotes are highly bespoke, and he is available to discuss his specific contribution in the context of the meeting objectives. Rowan is equally happy to facilitate panel discussions and design and deliver workshops. He strongly believes that audience engaging event formats that engage significantly increase the value of meetings and his keynotes are designed to stimulate debate with the audiences.

This speaker currently has no retreats. Please check back soon.

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