Rowan Jackson has been engaging audiences, on public and private platforms, for over 20 years about Customer Value and how organisations create it, measure it and – in many cases – destroy it.
Specifically Rowan speaks about:
- How to ensure you understand what is of value to your clients.
- How organisations measure the value of their strategic accounts and the value they deliver to them.
- How to use improving value as a strategy differentiator both in the formulation and execution phases.
- Using value to retain employees and improve cross-functional relationships.
- What it takes to change your business to be an organisation driven by Customer Value.
20+ years an advisor to CEOs and top executives in 25 countries, Rowan is well placed to inspire your group and engage them in conversation about how a value driven focus leads to improved results. Drawing on real-life business examples, academic insights and management lessons from the armed forces, Rowan offers versatile insights solidly anchored in the premise that successful execution is as important as the right strategy. With successful careers in both the armed forces and business, Rowan also has powerful messages about the leadership required to enable organisations to drive the concept of Customer Value throughout the organisation successfully.
Rowan is the founder and CEO of CMI Strategy, a boutique strategy consultancy that develops and implements effective, differentiable strategy. CMI Strategy has clients across the globe and has helped many organisations over the past 14 years to achieve great results through structured research, analysis, design and rigorous implementation. Rowan is currently researching how High Performance Organisations create value for their customers, and thus for their owners.
Rowan delivers keynotes and is also often invited to facilitate large audiences including panel discussions. Rowan’s keynotes are highly bespoke, and he is available to discuss his specific contribution in the context of the meeting objectives. Rowan is equally happy to facilitate panel discussions and design and deliver workshops. He strongly believes that audience engaging event formats that engage significantly increase the value of meetings and his keynotes are designed to stimulate debate with the audiences.