We are living through the early stages of the entrepreneurial revolution, where new startups can shout as loud as the big corporates. Small businesses are agile and can react to market changes faster than ever, capitalising on micro movements in trends.
Now more than ever it is essential to be clinical around your proposition, your USP’s and your abilities. You cannot ‘play’ at marketing anymore; you have to be razor sharp across every platform and at every touch point. People buy from brands that deliver value, not only in their product mix, but also in the overall space they exist, delivering cross platform strategies that engage and excite consumers.
Trust, loyalty and advocacy are the key currencies in building a successful brand. This workshop will enable you to look at your business from an outsider’s perspective, identify your strengths and weaknesses and give you a platform to build on that ensures absolute clarity of vision. It will deliver real life solutions for effective lead generation with extraordinarily high return on investment by showing how to analyse every step of the buyer’s journey and to reshape your communications in real time.
Every business today will have exposure of some type to the digital world. The buying habits of every consumer has fundamentally changed in all areas. I have worked with 100’s of companies over the last 18 years making sense of the digital world and how to take advantage of the speed and insights this gives, helping them repurpose their entire communication strategy from internal to external. Any CEO will benefit from the lessons I have learned building companies from start up to multi million pound businesses.
I have been obsessed with why people buy certain products and why people buy from certain brands. I believe after many years of research I have found the glue that binds the successful companies together irrespective of size or turnover, I have developed a simple model I’ve named the Outcomes Model that we will cover in the workshop that goes over four key areas:
We will discuss the power of customer profiling, competitor analysis, self analysis, finding your ‘everest’ and how to market your business in today's switched on world with the sole outcome of building value, trust and reputation.
To make business owners fully aware of the digital world, how it can be hugely beneficial but also how it can destroy their business in the blink of an eye. After the workshop business owners will be able to talk confidently to their marketing and communications teams, their agencies they contract and their direct reports about the future of their own business in the digital world.
I will bring 18 years of knowledge distilled into a 4 hour session that will directly impact every business that implements the outcomes model. Business owners will be able to run their own internal ‘Discovery Days’ with key members of their team, they will be eager to re-evaluate their proposition, they will become acutely aware of their competitors like never before, they will understand their audience down to the final click on their website. The value will be educating businesses on how to survive in today’s always on world.
The workshop will be very interactive, almost akin to ‘The Apprentice’ TV show where I will break the group into two teams and give them a fictitious company to develop and build. Throughout the session we will work to identify micro audiences and how to apply digital marketing strategies to each group. Delegates will gain a good overview of the tactics in split testing, digital advertising and low budget campaign strategies across multiple channels plus how to run internal outcomes led discovery days.
Added August 2017.