Speaker Bio

Susan Hallam

Susan is an international digital marketing speaker focused on leveraging the power of the Internet to drive business success. She is not only a speaker, but also a digital practitioner, leading a team of 49 specialists at the full service digital agency that bears her name, Hallam Internet.

She has specialist experience in B2B marketing, high tech marketing, and ecommerce, with a client base including Travis Perkins, Saint Gobain, Experian, Raleigh Bikes, the BBC, and Jägermeister.

Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999.

She is a Freeman of the City of London and a Trustee of Nottingham Castle. Susan is a chartered member of CIM, the IDM, and CILIP. Born in the USA, Susan has resided in the UK since 1985.

My programmes
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Digital Leadership

Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Read more

Digital Leadership

Overview:

Digital is the new normal. Unless you were born in the 1990s, you are most likely a digital immigrant: someone whose ability to use a smartphone and a tablet to interact via social media does not come as naturally as it does for digital natives. Leading in this new world means learning new languages, new mind sets and new attitudes.The fundamental principles of leadership are no different to what they were years ago. But your style and focus may need to change to keep up with a dynamic world that is more connected, more social, and with more channels of communication as a result of technology.It’s time for the next generation of leadership, and your business leadership will need to transition to a new digital styleIn this workshop we will explore how leaders can transform themselves from the leadership style of today to become the digital leaders of tomorrow.

This workshop will examine:

  • Why “digital” and “IT” are not the same
  • How could digital disruption affect your industry and business
  • The new industrial revolution: introducing the Internet of Things
  • An overview of Big Data, and the fundamental impact on your industry, organisation and business strategies
  • Techniques for digitally empowering your employees to help you achieve your business goals
  • How to apply the management principle of “digital first”
  • Digital thought leadership, LinkedIn and the role of the Managing Director
  • The 4 phases of digital transformation
  • The 5 paradoxes of leading a digital business transformation
  • What are the essential next actions for your business to succeed in the digital world of tomorrow?

In this practical workshop, Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Social Media Marketing

In this workshop you will learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business.

Read more

Social Media Marketing

Overview:

Digital marketing is being transformed by social media, and you can be sure your customers are using social media even if you’re not! Whether business to business, or business to consumer, social media offers effective and dynamic and effective communications channel. Find the pitfalls to avoid and get a practical overview of using social media such as LinkedIn, YouTube, Twitter, Facebook and blogging. Learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business. This session will provide plenty of practical examples of how businesses large and small, B2B or B2C, are using social media successfully in order to grow their market share.

This workshop will examine:

  • An overview of social media channels
  • An insight into competitor/partner use of social media
  • Monitoring your online reputation
  • Your social media toolkit
  • Getting business from LinkedIn:  successful networking, how to identify potential clients, research their online reputation, and raise your own profile on the Internet.
  • Twitter:  successful B2B and B2C tactics
  • Measuring social media success:  key performance indicators and return on investment
  • Action planning:  developing a social media strategy

Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.

 

Outcomes:

  • A clear vision of the role social media plays in a digital marketing strategy
  • A solid understanding of the tools and techniques that can be incorporated into your marketing mix
  • A strong grasp of the key issues involved in rolling out a successful social media campaign
  • The confidence to take the next step to begin the journey of developing a high performing social media strategy

Selling Online – Improving Your Customer Experience

In this workshop participants will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products.

Read more

Selling Online – Improving Your Customer Experience

Overview:

Selling on the internet is changing faster than ever, and your website has to be bang up to date in order to meet your customers’ high expectations. In the highly competitive and dynamic online sales environment, an exceptional online customer experience is one of the most significant factors in your customers’ decision to buy. This session will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products. It will be a highly practical and interactive discussion, drawing on Susan’s experience and working through a range of case studies and examples. You will be able to benchmark your own selling activities against best practice, and identify techniques that you can introduce to improve your return on investment on your website.

This workshop will examine:

  • How to improve your customer experience, and increase the number of leads and sales generated by your website
  • How small but very specific changes to your website can drive up the number of enquiries, and reduce the number of abandoned purchases
  • How to identify and measure your key success factors:  the essential online selling key performance indicators
  • How social media influences the purchase decision, and how your business can integrate social media into your online selling processes
  • Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.  She will also be covering examples suitable for both transactional selling websites, as well as service oriented businesses.

Outcomes:

  • A clear vision of essential characteristics of a customer experience focused,  successful website
  • A solid understanding of the key performance indicators management teams should be monitoring, as well as an appreciation
  • A strong grasp of the key issues facing successful transactional and lead generating websites
  • The confidence to take the next step to begin the journey of developing a high performing online selling website

Digital Leadership

Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Read more

Digital Leadership

Overview:

Digital is the new normal. Unless you were born in the 1990s, you are most likely a digital immigrant: someone whose ability to use a smartphone and a tablet to interact via social media does not come as naturally as it does for digital natives. Leading in this new world means learning new languages, new mind sets and new attitudes.The fundamental principles of leadership are no different to what they were years ago. But your style and focus may need to change to keep up with a dynamic world that is more connected, more social, and with more channels of communication as a result of technology.It’s time for the next generation of leadership, and your business leadership will need to transition to a new digital styleIn this workshop we will explore how leaders can transform themselves from the leadership style of today to become the digital leaders of tomorrow.

This workshop will examine:

  • Why “digital” and “IT” are not the same
  • How could digital disruption affect your industry and business
  • The new industrial revolution: introducing the Internet of Things
  • An overview of Big Data, and the fundamental impact on your industry, organisation and business strategies
  • Techniques for digitally empowering your employees to help you achieve your business goals
  • How to apply the management principle of “digital first”
  • Digital thought leadership, LinkedIn and the role of the Managing Director
  • The 4 phases of digital transformation
  • The 5 paradoxes of leading a digital business transformation
  • What are the essential next actions for your business to succeed in the digital world of tomorrow?

In this practical workshop, Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Social Media Marketing

In this workshop you will learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business.

Read more

Social Media Marketing

Overview:

Digital marketing is being transformed by social media, and you can be sure your customers are using social media even if you’re not! Whether business to business, or business to consumer, social media offers effective and dynamic and effective communications channel. Find the pitfalls to avoid and get a practical overview of using social media such as LinkedIn, YouTube, Twitter, Facebook and blogging. Learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business. This session will provide plenty of practical examples of how businesses large and small, B2B or B2C, are using social media successfully in order to grow their market share.

This workshop will examine:

  • An overview of social media channels
  • An insight into competitor/partner use of social media
  • Monitoring your online reputation
  • Your social media toolkit
  • Getting business from LinkedIn:  successful networking, how to identify potential clients, research their online reputation, and raise your own profile on the Internet.
  • Twitter:  successful B2B and B2C tactics
  • Measuring social media success:  key performance indicators and return on investment
  • Action planning:  developing a social media strategy

Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.

 

Outcomes:

  • A clear vision of the role social media plays in a digital marketing strategy
  • A solid understanding of the tools and techniques that can be incorporated into your marketing mix
  • A strong grasp of the key issues involved in rolling out a successful social media campaign
  • The confidence to take the next step to begin the journey of developing a high performing social media strategy

Selling Online – Improving Your Customer Experience

In this workshop participants will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products.

Read more

Selling Online – Improving Your Customer Experience

Overview:

Selling on the internet is changing faster than ever, and your website has to be bang up to date in order to meet your customers’ high expectations. In the highly competitive and dynamic online sales environment, an exceptional online customer experience is one of the most significant factors in your customers’ decision to buy. This session will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products. It will be a highly practical and interactive discussion, drawing on Susan’s experience and working through a range of case studies and examples. You will be able to benchmark your own selling activities against best practice, and identify techniques that you can introduce to improve your return on investment on your website.

This workshop will examine:

  • How to improve your customer experience, and increase the number of leads and sales generated by your website
  • How small but very specific changes to your website can drive up the number of enquiries, and reduce the number of abandoned purchases
  • How to identify and measure your key success factors:  the essential online selling key performance indicators
  • How social media influences the purchase decision, and how your business can integrate social media into your online selling processes
  • Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.  She will also be covering examples suitable for both transactional selling websites, as well as service oriented businesses.

Outcomes:

  • A clear vision of essential characteristics of a customer experience focused,  successful website
  • A solid understanding of the key performance indicators management teams should be monitoring, as well as an appreciation
  • A strong grasp of the key issues facing successful transactional and lead generating websites
  • The confidence to take the next step to begin the journey of developing a high performing online selling website

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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