Susan Hallam | Vistage UK
Speaker Bio

Susan Hallam

With more than 30 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world. She has always believed in the power of data and knowledge, and that successful digital engagement and transformation drives business success.

Susan was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing. She is a Freeman of the City of London and a Trustee of Nottingham Castle. She is also chartered member of CIM and CILIP. Born in the USA, Susan has resided in the UK since 1985.

Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs more than 50 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.

My programmes
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Marketing in a Digital World

In this session, Susan will give down to earth explanations of how the latest marketing technologies are impacting businesses of all sizes, and how business leaders can ensure their organisations are leveraging the latest technologies in cost effective and innovative ways.

Read more

Marketing in a Digital World

Overview:

Artificial intelligence. Algorithms. Big Data. Hyper-personalisation. Recommendation engines.

In this session, Susan will give down to earth explanations of how the latest marketing technologies are impacting businesses of all sizes, and how business leaders can ensure their organisations are leveraging the latest technologies in cost effective and innovative ways.

Through practical examples and shared experiences, this workshop will help business leaders to think through how marketing to their customers is changing, and how the steps they need to take to lead the marketing function is this rapidly changing digital world.

We are living in revolutionary times, and your business needs to recognise the threats and opportunities of marketing in a digital world. We don't always know what's just around the corner, but we can all be sure the only constant is change itself.

Amongst the topics we will cover:

  • The digital marketing landscape: current developments and emerging technologies
  • How to market to technology rich but time poor customers
  • How to use digital techniques to nurture leads and build lasting relationships
  • The differences between marketing to machines and marketing to human
  • Case studies: Big data and marketing intelligence
  • What artificial intelligence looks like in practice in the marketing realm: advertising, personalisation and CRM
  • Current developments in marketing and machine learning
  • Meeting the expectations of your mobile customers
  • Account based marketing using digital techniques
  • Thought leadership in a digital world

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

Digital Leadership

Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Read more

Digital Leadership

Overview:

Digital is the new normal. Unless you were born in the 1990s, you are most likely a digital immigrant: someone whose ability to use a smartphone and a tablet to interact via social media does not come as naturally as it does for digital natives. Leading in this new world means learning new languages, new mind sets and new attitudes.The fundamental principles of leadership are no different to what they were years ago. But your style and focus may need to change to keep up with a dynamic world that is more connected, more social, and with more channels of communication as a result of technology.It’s time for the next generation of leadership, and your business leadership will need to transition to a new digital styleIn this workshop we will explore how leaders can transform themselves from the leadership style of today to become the digital leaders of tomorrow.

This workshop will examine:

  • Why “digital” and “IT” are not the same
  • How could digital disruption affect your industry and business
  • The new industrial revolution: introducing the Internet of Things
  • An overview of Big Data, and the fundamental impact on your industry, organisation and business strategies
  • Techniques for digitally empowering your employees to help you achieve your business goals
  • How to apply the management principle of “digital first”
  • Digital thought leadership, LinkedIn and the role of the Managing Director
  • The 4 phases of digital transformation
  • The 5 paradoxes of leading a digital business transformation
  • What are the essential next actions for your business to succeed in the digital world of tomorrow?

In this practical workshop, Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

Social Media Marketing

In this workshop you will learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business.

Read more

Social Media Marketing

Overview:

Digital marketing has been transformed by social media, and your business needs a well defined set of tactics to leverage this channel as an essential part of your over arching marketing strategy.

Freshly updated for 2019, this session will cover business to business and business consumer strategies. Find the pitfalls to avoid and get a practical overview of using social media such as LinkedIn, YouTube, Instagram, Twitter, Facebook and blogging. Learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business. This session will provide plenty of practical examples of how businesses large and small, B2B or B2C, are using social media successfully in order to grow their market share.

This workshop will examine:

  • Measuring social media success: key performance indicators and return on investment
  • An insight into competitor/partner use of social media
  • Developing your social media content strategy
  • An overview of social media channels
  • Monitoring your online reputation
  • Your social media toolkit
  • Getting business from LinkedIn: successful networking, how to identify potential clients, research their online reputation, and raise your own profile on the Internet
  • Action planning: developing a social media strategy

Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.

 

Outcomes:

  • A clear vision of the role social media plays in a digital marketing strategy
  • How to manage your social media team, and set appropriate key performance indicators
  • A solid understanding of the tools and techniques that can be incorporated into your marketing mix
  • A strong grasp of the key issues involved in rolling out a successful social media campaign
  • The confidence to take the next step to begin the journey of developing a high performing social media strategy

Digital Lead Generation and Selling Online

In this workshop participants will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products.

Read more

Digital Lead Generation and Selling Online

Overview:

Generating leads and winning new customers is changing faster than ever, and your business needs to be leveraging the full range of opportunities offered in the digital space to meet your customers’ high expectations.

In the highly competitive and dynamic online sales environment, getting discovered by new prospective customers, building trust, and delivering an exceptional online customer experience all ultimately lead to your customers’ decision to buy.

This course is continually updated to reflect the latest sales thinking, and will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products. It will be a highly practical and interactive discussion, drawing on Susan’s experience and working through a range of case studies and examples. You will be able to benchmark your own selling activities against best practice, and identify techniques that you can introduce to improve your return on investment on your website.

This workshop will examine:

  • How to improve your customer experience, and increase the number of leads and sales generated by your website
  • How to get discovered by new prospective customers
  • How to use the latest digital sales tools and techniques
  • How small but very specific changes to your website can drive up the number of enquiries, and reduce the number of abandoned purchases
  • How to identify and measure your key success factors: the essential online selling key performance indicators
  • How social media influences the purchase decision, and how your business can integrate social media into your online selling process

Susan will be facilitating the workshop using live examples from a wide range of businesses: B2B and B2C, from SME’s as well as large corporations. She will also be covering examples suitable for both transactional selling websites, as well as service oriented businesses.

Outcomes:

  • A clear vision of essential characteristics of successful lead generation websites
  • A solid understanding of the key performance indicators management teams should be monitoring, as well as an appreciation
  • A strong grasp of the key issues facing successful transactional and lead generating websites
  • The confidence to take the next step to begin the journey of developing a high performing online selling website

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

Marketing in a Digital World

In this session, Susan will give down to earth explanations of how the latest marketing technologies are impacting businesses of all sizes, and how business leaders can ensure their organisations are leveraging the latest technologies in cost effective and innovative ways.

Read more

Marketing in a Digital World

Overview:

Artificial intelligence. Algorithms. Big Data. Hyper-personalisation. Recommendation engines.

In this session, Susan will give down to earth explanations of how the latest marketing technologies are impacting businesses of all sizes, and how business leaders can ensure their organisations are leveraging the latest technologies in cost effective and innovative ways.

Through practical examples and shared experiences, this workshop will help business leaders to think through how marketing to their customers is changing, and how the steps they need to take to lead the marketing function is this rapidly changing digital world.

We are living in revolutionary times, and your business needs to recognise the threats and opportunities of marketing in a digital world. We don't always know what's just around the corner, but we can all be sure the only constant is change itself.

Amongst the topics we will cover:

  • The digital marketing landscape: current developments and emerging technologies
  • How to market to technology rich but time poor customers
  • How to use digital techniques to nurture leads and build lasting relationships
  • The differences between marketing to machines and marketing to human
  • Case studies: Big data and marketing intelligence
  • What artificial intelligence looks like in practice in the marketing realm: advertising, personalisation and CRM
  • Current developments in marketing and machine learning
  • Meeting the expectations of your mobile customers
  • Account based marketing using digital techniques
  • Thought leadership in a digital world

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

Digital Leadership

Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

Read more

Digital Leadership

Overview:

Digital is the new normal. Unless you were born in the 1990s, you are most likely a digital immigrant: someone whose ability to use a smartphone and a tablet to interact via social media does not come as naturally as it does for digital natives. Leading in this new world means learning new languages, new mind sets and new attitudes.The fundamental principles of leadership are no different to what they were years ago. But your style and focus may need to change to keep up with a dynamic world that is more connected, more social, and with more channels of communication as a result of technology.It’s time for the next generation of leadership, and your business leadership will need to transition to a new digital styleIn this workshop we will explore how leaders can transform themselves from the leadership style of today to become the digital leaders of tomorrow.

This workshop will examine:

  • Why “digital” and “IT” are not the same
  • How could digital disruption affect your industry and business
  • The new industrial revolution: introducing the Internet of Things
  • An overview of Big Data, and the fundamental impact on your industry, organisation and business strategies
  • Techniques for digitally empowering your employees to help you achieve your business goals
  • How to apply the management principle of “digital first”
  • Digital thought leadership, LinkedIn and the role of the Managing Director
  • The 4 phases of digital transformation
  • The 5 paradoxes of leading a digital business transformation
  • What are the essential next actions for your business to succeed in the digital world of tomorrow?

In this practical workshop, Susan will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

Social Media Marketing

In this workshop you will learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business.

Read more

Social Media Marketing

Overview:

Digital marketing has been transformed by social media, and your business needs a well defined set of tactics to leverage this channel as an essential part of your over arching marketing strategy.

Freshly updated for 2019, this session will cover business to business and business consumer strategies. Find the pitfalls to avoid and get a practical overview of using social media such as LinkedIn, YouTube, Instagram, Twitter, Facebook and blogging. Learn how you can use social media to get more customers, to increase engagement, and to keep your customers loyal to your business. This session will provide plenty of practical examples of how businesses large and small, B2B or B2C, are using social media successfully in order to grow their market share.

This workshop will examine:

  • Measuring social media success: key performance indicators and return on investment
  • An insight into competitor/partner use of social media
  • Developing your social media content strategy
  • An overview of social media channels
  • Monitoring your online reputation
  • Your social media toolkit
  • Getting business from LinkedIn: successful networking, how to identify potential clients, research their online reputation, and raise your own profile on the Internet
  • Action planning: developing a social media strategy

Susan will be facilitating the workshop using live examples from a wide range of businesses:  B2B and B2C, from SME’s as well as large corporations.

 

Outcomes:

  • A clear vision of the role social media plays in a digital marketing strategy
  • How to manage your social media team, and set appropriate key performance indicators
  • A solid understanding of the tools and techniques that can be incorporated into your marketing mix
  • A strong grasp of the key issues involved in rolling out a successful social media campaign
  • The confidence to take the next step to begin the journey of developing a high performing social media strategy

Digital Lead Generation and Selling Online

In this workshop participants will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products.

Read more

Digital Lead Generation and Selling Online

Overview:

Generating leads and winning new customers is changing faster than ever, and your business needs to be leveraging the full range of opportunities offered in the digital space to meet your customers’ high expectations.

In the highly competitive and dynamic online sales environment, getting discovered by new prospective customers, building trust, and delivering an exceptional online customer experience all ultimately lead to your customers’ decision to buy.

This course is continually updated to reflect the latest sales thinking, and will explore the latest trends in generating leads, enquiries and sales, with the focus on selling both services and products. It will be a highly practical and interactive discussion, drawing on Susan’s experience and working through a range of case studies and examples. You will be able to benchmark your own selling activities against best practice, and identify techniques that you can introduce to improve your return on investment on your website.

This workshop will examine:

  • How to improve your customer experience, and increase the number of leads and sales generated by your website
  • How to get discovered by new prospective customers
  • How to use the latest digital sales tools and techniques
  • How small but very specific changes to your website can drive up the number of enquiries, and reduce the number of abandoned purchases
  • How to identify and measure your key success factors: the essential online selling key performance indicators
  • How social media influences the purchase decision, and how your business can integrate social media into your online selling process

Susan will be facilitating the workshop using live examples from a wide range of businesses: B2B and B2C, from SME’s as well as large corporations. She will also be covering examples suitable for both transactional selling websites, as well as service oriented businesses.

Outcomes:

  • A clear vision of essential characteristics of successful lead generation websites
  • A solid understanding of the key performance indicators management teams should be monitoring, as well as an appreciation
  • A strong grasp of the key issues facing successful transactional and lead generating websites
  • The confidence to take the next step to begin the journey of developing a high performing online selling website

(Photo by Ursula Kelly @ Studiosoftbox.co.uk)

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