Will Gardner (NEW) | Vistage UK
Speaker Bio

Will Gardner (NEW)

Will helps leaders and their organisations thrive through the power of Purpose. He’s a consultant, coach and speaker, specialising in SMEs and scale-ups. He’s a passionate believer that Purpose- & values-driven businesses will be the winners in the 21st century.

Will started his career at Mars Inc, where he performed a variety of marketing roles across Europe. In 1999 he joined pioneering tech start-up Moonfruit as Marketing Director. After a period spent consulting, in 2008 Will joined Unilever as Vice President Marketing Strategy. He led the design and rollout of the ‘Crafting Brands for Life’ Way of Marketing – equipping Unilever’s 6,000 marketers to bring social purpose to their brands and achieve digital excellence.

In 2014 Will founded Collectively, a digital media and collaboration company created to accelerate the shift to sustainable ways of consumption. Between 2014 and 2017, Collectively partnered with more than thirty companies including M&S, BT and Google, and a wide network of NGOs and social entrepreneurs.

Will is a trained B Leader, which means he helps companies prepare for B Corp certification. He’s also an Ambassador for the Positive Innovation Club, and a Fellow of the RSA.

My programmes
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The Power of Organisational Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

The Power of Organisational Purpose

Session Overview:

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

It is ideal for groups with little experience of Purpose-driven approaches; but will also work well for a mixed group, where some CEOs have already started implementing a Purpose-driven approach.

Session objectives:

  • Bring to life seismic shifts in the business and societal landscape which are making Purpose, Values and Trust hot topics for leaders.
  • Help members understand what’s different – and better! - about a Purpose-driven, stakeholder-conscious approach to business.
  • Convince members – with evidence and examples - that a Purpose-driven approach can help them fire up their staff, engage customers and lay more robust foundations for long term profitable growth.
  • Help members apply three key elements of a Purpose-driven approach to their own businesses: Problem to Solve, Purpose & Participation.

Relevance to CEOs and business leaders:

  • Digital is breaking down barriers to entry across sectors, and competition is proliferating. It is ever-harder to differentiate on the basis of product features
  • A Purpose-driven approach attracts and mobilises employees and customers because they’re part of something good that’s bigger than themselves. It’s a powerful long-term differentiator which SMEs can deliver on much more convincingly than big businesses

Key points covered:

  1. Why environmental, societal and economic pressures are making Purpose-driven business a hot topic for start-ups, SMEs and major multinationals alike.
  2. How this approach turns your stakeholders (employees, customers and more) into passionate advocates and participants.
  3. An SME case study - and many other mini-examples - to bring the Purpose-driven approach to life.
  4. Putting it into action on members’ businesses:
  • Problem to Solve: defining the important Problem you’re solving in the world / in your sector, which makes stakeholders get excited.
  • Purpose Narrative: Defining (or refining) your Purpose Narrative, so that it’s inspirational, authentic and practical – driving everyday decisions.
  • Participation Accelerator: Identifying opportunities to further engage employees, customers and partners by inviting them to actively participate in your Purpose every day.

Value and takeaway tools:

In the session, members will apply tools to their own businesses, in all three areas above.

For many Vistage members, this will be entirely new and will open their eyes to the value of Purpose-driven approaches to leadership and business.

For others who have already made steps on this journey, it will be an opportunity to challenge and refine their thinking and current actions. They’ll also no doubt have experiences/stories to share with fellow members.

Session workbooks (to take away) include:

  • Key slides with space for notes.
  • Tools and activities.
  • An in-depth diagnostic tool: How Purpose-driven is Your Business?
  • A set of evidence outlining the case for Purpose-driven Business.

Real world applicability/actions they can take:

  • Many businesses, big and small, have applied these approaches and seen huge success – examples will be provided!
  • Whilst tools can be applied tactically, the full business benefit is achieved via a consistent company-wide Purpose programme driven by the CEO/MD over the long term
  • Success is measured through increases in employee and customer satisfaction and recommendation; top line profitable growth; and positive social and environmental impacts.

Added January 2019.

The Power of Organisational Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

The Power of Organisational Purpose

Session Overview:

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

It is ideal for groups with little experience of Purpose-driven approaches; but will also work well for a mixed group, where some CEOs have already started implementing a Purpose-driven approach.

Session objectives:

  • Bring to life seismic shifts in the business and societal landscape which are making Purpose, Values and Trust hot topics for leaders.
  • Help members understand what’s different – and better! - about a Purpose-driven, stakeholder-conscious approach to business.
  • Convince members – with evidence and examples - that a Purpose-driven approach can help them fire up their staff, engage customers and lay more robust foundations for long term profitable growth.
  • Help members apply three key elements of a Purpose-driven approach to their own businesses: Problem to Solve, Purpose & Participation.

Relevance to CEOs and business leaders:

  • Digital is breaking down barriers to entry across sectors, and competition is proliferating. It is ever-harder to differentiate on the basis of product features
  • A Purpose-driven approach attracts and mobilises employees and customers because they’re part of something good that’s bigger than themselves. It’s a powerful long-term differentiator which SMEs can deliver on much more convincingly than big businesses

Key points covered:

  1. Why environmental, societal and economic pressures are making Purpose-driven business a hot topic for start-ups, SMEs and major multinationals alike.
  2. How this approach turns your stakeholders (employees, customers and more) into passionate advocates and participants.
  3. An SME case study - and many other mini-examples - to bring the Purpose-driven approach to life.
  4. Putting it into action on members’ businesses:
  • Problem to Solve: defining the important Problem you’re solving in the world / in your sector, which makes stakeholders get excited.
  • Purpose Narrative: Defining (or refining) your Purpose Narrative, so that it’s inspirational, authentic and practical – driving everyday decisions.
  • Participation Accelerator: Identifying opportunities to further engage employees, customers and partners by inviting them to actively participate in your Purpose every day.

Value and takeaway tools:

In the session, members will apply tools to their own businesses, in all three areas above.

For many Vistage members, this will be entirely new and will open their eyes to the value of Purpose-driven approaches to leadership and business.

For others who have already made steps on this journey, it will be an opportunity to challenge and refine their thinking and current actions. They’ll also no doubt have experiences/stories to share with fellow members.

Session workbooks (to take away) include:

  • Key slides with space for notes.
  • Tools and activities.
  • An in-depth diagnostic tool: How Purpose-driven is Your Business?
  • A set of evidence outlining the case for Purpose-driven Business.

Real world applicability/actions they can take:

  • Many businesses, big and small, have applied these approaches and seen huge success – examples will be provided!
  • Whilst tools can be applied tactically, the full business benefit is achieved via a consistent company-wide Purpose programme driven by the CEO/MD over the long term
  • Success is measured through increases in employee and customer satisfaction and recommendation; top line profitable growth; and positive social and environmental impacts.

Added January 2019.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.