Will Gardner (NEW) | Vistage UK
Speaker Bio

Will Gardner (NEW)

Will helps leaders and their organisations thrive through the power of Purpose. He’s a consultant, coach and speaker, specialising in SMEs and scale-ups. He’s a passionate believer that Purpose- & values-driven businesses will be the winners in the 21st century.

Will started his career at Mars Inc, where he performed a variety of marketing roles across Europe. In 1999 he joined pioneering tech start-up Moonfruit as Marketing Director. After a period spent consulting, in 2008 Will joined Unilever as Vice President Marketing Strategy. He led the design and rollout of the ‘Crafting Brands for Life’ Way of Marketing – equipping Unilever’s 6,000 marketers to bring social purpose to their brands and achieve digital excellence.

In 2014 Will founded Collectively, a digital media and collaboration company created to accelerate the shift to sustainable ways of consumption. Between 2014 and 2017, Collectively partnered with more than thirty companies including M&S, BT and Google, and a wide network of NGOs and social entrepreneurs.

Will is a trained B Leader, which means he helps companies prepare for B Corp certification. He’s also an Ambassador for the Positive Innovation Club, and a Fellow of the RSA.

My programmes
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Making your business thrive through the power of Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

Session Overview:

• This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Session objectives:

  • Bring to life seismic shifts in the business and societal landscape which are making Purpose, Values and Trust hot topics for leaders
  • Help members understand what’s different about a Purpose-driven, stakeholder-conscious approach to business
  • Convince members – with evidence and examples - that a Purpose-driven approach can help them fire up their staff, engage customers and lay more robust foundations for long term profitable growth
  • Help members work through three key elements of a Purpose-driven approach for challenger SMEs: Problem, Purpose & Participation

Relevance to CEOs and business leaders:

  • Digital is breaking down barriers to entry across sectors, and competition is proliferating. It is ever-harder to differentiate on the basis of product features
  • A Purpose-driven approach attracts and mobilises employees and customers because they’re part of something good that’s bigger than themselves. It’s a powerful long-term differentiator which SMEs can deliver on much more convincingly than big businesses

Key points covered:

  1. Introductory case study, to inspire and challenge
  2. Seismic shifts in the business landscape: why the biggest multinationals and the newest start-ups are responding with a Purpose-driven approach
  3. What a Purpose-driven approach looks like; the evidence it works
  4. Examples of SMEs that are shaking up their sectors, using a Purpose-driven approach
  5. Putting it into action on members’ businesses (see below)

Value and takeaway tools:

In the session, members will apply tools in three areas:

  • Problem: defining the big, chunky Problem you’re solving, from a societal as well as customer perspective
  • Purpose: Defining (or refining) your Purpose Narrative, so that it’s inspirational, authentic and practical – driving everyday decisions
  • Participation: Identifying opportunities to further engage employees, customers and partners by inviting them to actively participate in your Purpose every day

In their workbooks members will also be given a 10-point diagnostic tool for Purpose driven business, and a set of potential next steps.

Real world applicability/actions they can take:

  • Many businesses, big and small, have applied these approaches and seen huge success – examples will be provided!
  • Whilst tools can be applied tactically, the full business benefit is achieved via a consistent company-wide Purpose programme driven by the CEO/MD over the long term
  • Success is measured through increases in employee and customer satisfaction and recommendation; top line profitable growth; and positive social and environmental impacts.

Added January 2019.

Making your business thrive through the power of Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

Session Overview:

• This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Session objectives:

  • Bring to life seismic shifts in the business and societal landscape which are making Purpose, Values and Trust hot topics for leaders
  • Help members understand what’s different about a Purpose-driven, stakeholder-conscious approach to business
  • Convince members – with evidence and examples - that a Purpose-driven approach can help them fire up their staff, engage customers and lay more robust foundations for long term profitable growth
  • Help members work through three key elements of a Purpose-driven approach for challenger SMEs: Problem, Purpose & Participation

Relevance to CEOs and business leaders:

  • Digital is breaking down barriers to entry across sectors, and competition is proliferating. It is ever-harder to differentiate on the basis of product features
  • A Purpose-driven approach attracts and mobilises employees and customers because they’re part of something good that’s bigger than themselves. It’s a powerful long-term differentiator which SMEs can deliver on much more convincingly than big businesses

Key points covered:

  1. Introductory case study, to inspire and challenge
  2. Seismic shifts in the business landscape: why the biggest multinationals and the newest start-ups are responding with a Purpose-driven approach
  3. What a Purpose-driven approach looks like; the evidence it works
  4. Examples of SMEs that are shaking up their sectors, using a Purpose-driven approach
  5. Putting it into action on members’ businesses (see below)

Value and takeaway tools:

In the session, members will apply tools in three areas:

  • Problem: defining the big, chunky Problem you’re solving, from a societal as well as customer perspective
  • Purpose: Defining (or refining) your Purpose Narrative, so that it’s inspirational, authentic and practical – driving everyday decisions
  • Participation: Identifying opportunities to further engage employees, customers and partners by inviting them to actively participate in your Purpose every day

In their workbooks members will also be given a 10-point diagnostic tool for Purpose driven business, and a set of potential next steps.

Real world applicability/actions they can take:

  • Many businesses, big and small, have applied these approaches and seen huge success – examples will be provided!
  • Whilst tools can be applied tactically, the full business benefit is achieved via a consistent company-wide Purpose programme driven by the CEO/MD over the long term
  • Success is measured through increases in employee and customer satisfaction and recommendation; top line profitable growth; and positive social and environmental impacts.

Added January 2019.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.