Will Gardner (NEW) | Vistage UK
Speaker Bio

Will Gardner (NEW)

Will helps leaders and their organisations thrive through the power of Purpose. He’s a consultant, coach and speaker, specialising in SMEs and scale-ups. He’s a passionate believer that Purpose- & values-driven businesses will be the winners in the 21st century.

Will started his career at Mars Inc, where he performed a variety of marketing roles across Europe. In 1999 he joined pioneering tech start-up Moonfruit as Marketing Director. After a period spent consulting, in 2008 Will joined Unilever as VP Marketing Strategy. He led the design and rollout of the ‘Crafting Brands for Life’ Way of Marketing – equipping Unilever’s 6,000 marketers to bring social purpose to their brands and achieve digital excellence.

In 2014 Will founded Collectively, a digital media and collaboration company created to accelerate the shift to sustainable ways of consumption. Between 2014 and 2017, Collectively partnered with more than thirty companies including M&S, BT and Google, and a wide network of NGOs and social entrepreneurs.

Will served for six years as non-exec Director on the board of Sightsavers, and is currently an Ambassador for the Positive Innovation Club. He’s a proud father of three daughters and loves his road bike way more than he should.

My programmes
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Making your business thrive through the power of Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

 

Making your business thrive through the power of Purpose

Overview:

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

With ongoing volatility and uncertainty now being the norm, by the time data has been sufficiently refined and understood, the ‘best practice’ it defines will already have become past practice. Even the use of historical data to extrapolate for future projections is becoming increasingly risky. So, we have a new type of decision-making challenge: businesses must constantly renew their models if they are to remain competitive, but traditional planning methods won’t show the way forward.

This workshop addresses two fundamental aspects of how leaders must radically change their approach to their decision making to cater for this new environment. Firstly, it examines how the increasing complexity, ambiguity and volatility businesses face today can be handled effectively, and secondly, it describes how to steer a course between two common, yet highly contradictory and incomplete, sets of advice: that data-based, structured and rational processes are essential to effective decision making, and the opposing viewpoint which insists that well-developed intuition is the key. This will show that decision making today requires that we are able to balance these two mental capabilities, so that the strengths of each can be maximised.

Outcomes:

This session will help participants to ensure that they can continue to make great decisions even as the complexity and ambiguity of their operating environment increases.

By the end of this workshop, participants will:

  • Know why improving decision making is more of a cognitive than a process challenge.
  • Recognise the implications of increasing complexity and pace of change.
  • Understand how uncertainty impacts the brain and why this can make decision making difficult.
  • Know how to make more consistent and appropriate decisions by balancing the rational and intuitive capabilities of their brain.
  • Be introduced to the root cause of decision-making biases.
  • Be able to recognise the times when strong leadership is required.

 

Updated January 2019.

Making your business thrive through the power of Purpose

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

Read more

 

Making your business thrive through the power of Purpose

Overview:

This workshop engages Vistage CEOs/MDs in the power of a Purpose-driven approach to achieve lasting differentiation, drive stronger growth and deliver a more positive impact in the world.

With ongoing volatility and uncertainty now being the norm, by the time data has been sufficiently refined and understood, the ‘best practice’ it defines will already have become past practice. Even the use of historical data to extrapolate for future projections is becoming increasingly risky. So, we have a new type of decision-making challenge: businesses must constantly renew their models if they are to remain competitive, but traditional planning methods won’t show the way forward.

This workshop addresses two fundamental aspects of how leaders must radically change their approach to their decision making to cater for this new environment. Firstly, it examines how the increasing complexity, ambiguity and volatility businesses face today can be handled effectively, and secondly, it describes how to steer a course between two common, yet highly contradictory and incomplete, sets of advice: that data-based, structured and rational processes are essential to effective decision making, and the opposing viewpoint which insists that well-developed intuition is the key. This will show that decision making today requires that we are able to balance these two mental capabilities, so that the strengths of each can be maximised.

Outcomes:

This session will help participants to ensure that they can continue to make great decisions even as the complexity and ambiguity of their operating environment increases.

By the end of this workshop, participants will:

  • Know why improving decision making is more of a cognitive than a process challenge.
  • Recognise the implications of increasing complexity and pace of change.
  • Understand how uncertainty impacts the brain and why this can make decision making difficult.
  • Know how to make more consistent and appropriate decisions by balancing the rational and intuitive capabilities of their brain.
  • Be introduced to the root cause of decision-making biases.
  • Be able to recognise the times when strong leadership is required.

 

Updated January 2019.

This speaker currently has no keynotes. Please check back soon.

This speaker currently has no retreats. Please check back soon.

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