William Hawfield (US) | Vistage UK
Speaker Bio

William Hawfield (US)

Hawfield is a professional manager turned entrepreneur. After 13 years with General Mills, where he was their youngest division president, he joined a team that tried to purchase a lingerie company (Olga). When that team came in second in the bidding to buy Olga, Hawfield left and founded the Penguin’s frozen yogurt franchise company. In three years, the chain grew from 3 stores to 130, sales reached $38 million and the company was sold for a strong seven-figure price to a French dairy.

For more than 20 years, Hawfield has created marketing plans for small to mid-sized companies with limited budgets. He introduced these companies to marketing methods that included advertisements on door hangers and hang tags to ads on network television. The products advertised varied from paint-by-number and Lionel trains, to rare coins, bras and frozen yogurt.

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He has also been a CEO for two companies with sales in the $40 million range: both grew rapidly and were eventually sold. He developed strategic plans for General Mills and for private investors. He then led management teams that met the expectations those plans created.

Since 1989, Hawfield has been a management consultant and speaker. Through Hillcrest Associates, his consulting firm, he has coached CEOs and their teams in a broad variety of industries on creating and implementing strategic and marketing plans that increased sales and profits. Consulting has added many specific examples to support the general principles he has used in building sales, margins and teams.

Hawfield’s educational background includes an undergraduate degree in physics and an M.B.A. in management from the University of Virginia. He is currently a member of Vistage CE group 30 in Los Angeles

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My programmes
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Visual Planning

Participants will create their own storyboards of the roles they play in their lives, leaving with personal learning about roles, goals. Organized thinking and personal change are enlightening, fun and lead to greater self understanding.

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Visual Planning

Overview:

This highly interactive presentation introduces the storyboarding technique of organizing and expanding our thought processes. Pioneered by Walt Disney, storyboarding is taught to Fortune 500 management as a thinking process that clarifies how we think, expands creativity and insures a wide scope of possible solutions to complex business problems. Key topics covered are:

  • The Franklin process
  • Six thinking hats
  • Brainstorming
  • Business process models
  • Strategic thinking
  • Personal role planning

Outcomes:

This process yields significant dividends in a attendees' personal life. As part of this talk, participants will create their own storyboards of the roles they play in their lives. They will present them to the group. The personal learning about roles, goals, organized thinking and personal change are enlightening, fun and lead to greater self understanding. For some, the storyboarding process for thinking through problems, priorities, schedules and goals becomes a permanent part of their lives.

Visual Planning

Participants will create their own storyboards of the roles they play in their lives, leaving with personal learning about roles, goals. Organized thinking and personal change are enlightening, fun and lead to greater self understanding.

Read more

Visual Planning

Overview:

This highly interactive presentation introduces the storyboarding technique of organizing and expanding our thought processes. Pioneered by Walt Disney, storyboarding is taught to Fortune 500 management as a thinking process that clarifies how we think, expands creativity and insures a wide scope of possible solutions to complex business problems. Key topics covered are:

  • The Franklin process
  • Six thinking hats
  • Brainstorming
  • Business process models
  • Strategic thinking
  • Personal role planning

Outcomes:

This process yields significant dividends in a attendees' personal life. As part of this talk, participants will create their own storyboards of the roles they play in their lives. They will present them to the group. The personal learning about roles, goals, organized thinking and personal change are enlightening, fun and lead to greater self understanding. For some, the storyboarding process for thinking through problems, priorities, schedules and goals becomes a permanent part of their lives.

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My areas of expertise