What does the word ‘leader’ make you think of? A powerful army general? An eloquent politician? A confident, charismatic CEO? We tend to associate strong leadership with certain alpha-type characteristics: extroversion, confidence and unwavering self-belief – or arrogance. This image of the leader as a dominant tour de force has been heavily reinforced throughout history; leaders are fierce like Boudica, commanding like Napoleon or great orators like Churchill. But what if you’re none of those?