Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us.
Your marketing budget is your stake, the tables and slots at the casino are your marketing channels, and new customers – falling into your lap like golden coins from a slot machine – are your prize. A professional gambler will not be seduced by the flashing lights, the big headline numbers and the dealer’s spiel, because professional gambling is not glamour, it is mathematics – it is less about unknown risk and more about predictable return. Professional marketing is no different.