Tony Altham, the Managing Director of AdGiftsOnline, launched the promotional merchandise company with his wife Stephanie, and was initially very successful. But when the recession hit in 2007, the company lost a number of key clients and Altham began to regret his lack of experience in sales and marketing. “Our conversion rate dropped from 40% to less than 10% and our gross profit margins plummeted,” he recalls. “We struggled badly and I didn’t have anyone else that I could talk to about the business”.
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