Plinkfizz is a full service marketing and PR consultancy firm based in Staffordshire. Since it was established in 2003, Plinkfizz has worked with a variety of clients including commercial and public sector, business, charities, educational providers and professional services firms. Fiona Hawkins took over as Managing Director of Plinkfizz in 2012 and strives to empower her team, developing their skillsets to produce work of the highest possible standard.
Shortly after Fiona took over as MD, and owing to unforeseen spending cuts which affected at the time around 80% of Plinkfizz’s client base, a large amount of these clients cancelled contracts with Plinkfizz, resulting in a forecasted monthly turnover of just £1,400. “My day to day at that point was spent very much on being in the business and actually doing the delivery for clients”. At this stage, Fiona was completely overwhelmed and didn’t know which direction to take the business in.
The action and insight that Fiona received from her Vistage group helped her to drastically turn Plinkfizz around. “It was great to see a group of individuals who had gone through very similar circumstances and as a result could offer their personal and professional experience. My Vistage Chair doesn’t allow me to settle and is constantly pushing me forward. It’s a quality I wasn’t expecting but it’s proven invaluable”. As a result, Fiona is now able to spend less time in the business and more time being a business leader, with a dedicated team behind her who deliver quality work.
“If I hadn’t joined Vistage when I did, I have no doubt that I would have closed the business.” Vistage has been instrumental in helping Plinkfizz and Fiona Hawkins to thrive:
- • Financial projections have increased by 30% year-on-year
- • Increased staff numbers by 80%
- • Greatly improved work/life balance and leadership skills