We don’t know if you’ve noticed but there is a lot of advertising and marketing fluff out there. Nielsen data tells us that you’ve actually encountered about 3000 branded messages today alone. Can you remember them all? On the back of the bus, landed in your inbox, on the equipment in front of you – somewhere in the world, a marketer was hoping you would notice these branded messages.
Chances are you only noticed ten of these branded messages and five of those rubbed you the wrong way. So why is that?