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  • What Most Marketers Miss, Part 2

What Most Marketers Miss, Part 2

Posted on 18 Mar 16 by Vistage

Kingfisher

Last time we looked at some case studies on how global brands use Predatory Marketing. This time it’s your turn. In this final article of the Predatory Marketing series we give you the 5-step process for evaluating your market and creating a Predatory Marketing campaign.

Let’s start with a quick recap. Predatory Marketing says to strike at the weaknesses that arise out of your competitors’ greatest strengths; you’re no longer competing on parity messages or differentiators that don’t have a lot of value in them. It also makes responding a great challenge for your competitors.

We use Predatory Marketing to cut through the marketing noise and take back market share.

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Become A Member

Work on your business, not in it
Make better decisions
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Become A Chair

Challenge & develop leaders
Know that what you do matters
Be part of an elite community
Lead others to business success, Challenge and develop, Be part of an elite community, Know that what you do matters
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Become A Speaker

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Lead and clarify thinking
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