Successful businesses have a higher purpose, one that stretches and guides them through changing times; one that aligns and galvinises their culture, and keeps them striving for better.
Economist Milton Friedman famously said that “the social responsibility of business is to increase its profits”. Of course, value creation is an excellent measure of business effectiveness, although the moment of truth comes in how that value is shared between stakeholders. Does it all line the pockets of shareholders, or is it more evenly distributed between everyone inside and out, both financially and in terms of future investments?
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Work on your business, not in it, Gain different perspectives, Make better decisions
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