Sometimes when you think you are in a conversation with your clients, you really aren’t. We often ask our clients, “When did you last speak to your clients or key stakeholders outside of any project engagement or sales conversations – you know, just general business-as-usual conversations?” The answer is it rarely happens.
Every business needs a mechanism to speak to their key stakeholders on a regular basis. They also need to provide a channel where their clients can be brutally honest. There are times when no one likes to be on the receiving end of complete honesty; however, such frankness is where the opportunity sits for your business to improve.